Group 1: Product Development and Market Expansion - The company's product "Fish Extreme Five Blessings at Home" has successfully entered Sam's Club and is currently in the sales assessment period, with strong sales performance in the hot pot category [2] - The company plans to expand its frozen product offerings beyond hot pot items, leveraging its production technology and supply chain advantages to develop new categories such as frozen pastries and baked goods [2][3] - The company is committed to enhancing its product matrix to meet diverse consumer demands and will continue to invest in R&D and marketing strategies to accelerate market penetration of new categories [3] Group 2: Online Sales Strategy - The company has established a comprehensive online sales network covering traditional e-commerce platforms like JD and Tmall, as well as emerging live-streaming platforms like Douyin [3] - It employs a mix of advertising strategies and influencer collaborations to boost brand awareness and user conversion rates, with notable online engagement from previous campaigns [3] - Future plans include optimizing online operations and deepening collaborations with platforms to unlock growth potential in online channels [3] Group 3: Supply Chain and Operational Efficiency - The supply chain is a core pillar of the company's frozen food business, with a comprehensive system covering procurement, production, cold chain storage, and logistics [4] - Recent capacity expansions at the production facility enhance flexibility and adaptability for multi-category development [4] - The company aims to continuously optimize supply chain resources and upgrade logistics networks to support multi-category expansion and channel diversification [4] Group 4: Financial Performance and Challenges - Despite an increase in gross margin due to product structure optimization and cost control, the company has not yet achieved profitability due to a decline in overall revenue [5][6] - The company faces challenges in adapting to new sales channels, having historically relied on traditional distribution methods, and is working to build a more channel-specific operational team [6] - The goal is to achieve efficient collaboration between traditional and emerging channels to drive new product sales [6]

Core Insights - Huifa Food showcased its innovative products and brand strength at the 24th Malaysia International Food and Beverage Trade Exhibition (MIFB) held from July 30 to August 1, 2025, in Kuala Lumpur, highlighting the company's vitality in the Southeast Asian market [1][2] Group 1: Event Participation - The MIFB has a successful 23-year history and serves as a significant hub for the global food and beverage industry, attracting international attention [1] - Huifa Food presented core products such as hot pot balls, cooking oils, and prepared dishes through an engaging display and interactive experience, emphasizing the brand philosophy of "health and safety, quality first" [1] Group 2: Market Opportunities - The Southeast Asian market is emerging as a new growth engine for the global food industry, showcasing substantial development potential [2] - Huifa Food established deep connections with quality distributors in Malaysia, Singapore, and Thailand, gaining insights into regional consumer trends and competitive landscapes, which will inform future product development and market strategies [2] Group 3: Global Strategy - The company aims to deepen its global presence through continuous innovation and channel optimization, bringing high-quality products to consumers worldwide while promoting Chinese culinary culture [2] - This dual approach of cultural exchange and business collaboration is expected to enhance the company's competitiveness and provide a practical path for the globalization of the Chinese food industry [2]