Core Viewpoint - iQIYI reported its Q3 financial results for the period ending September 30, 2025, showing a total revenue of 6.68 billion RMB, with a focus on AI technology integration into its operations and future strategies in AIGC [2][4]. Financial Performance - Total revenue for Q3 was 6.68 billion RMB, with membership service revenue at 4.21 billion RMB (up 3% quarter-over-quarter), online advertising service revenue at 1.24 billion RMB, content distribution revenue at 640 million RMB, and other revenue at 590 million RMB [2]. - Following the earnings report, iQIYI's stock price increased by over 5% during trading, closing at 2.18 RMB, a rise of 6.34% [2]. AI Integration and Strategy - iQIYI's CEO, Gong Yu, emphasized that AI technology has been deeply integrated into business operations over the past three years, with a focus on three core areas: opening internal smart production systems to partners, nurturing new AI creators through competitions, and exploring AI-led content production in various genres [4][5]. - The company has launched initiatives such as the AI Short Film Creation Competition, attracting over 2,300 creators from more than 30 countries, and established the "Bode Xi·iQIYI AI Theater" in collaboration with an Oscar-winning cinematographer, expecting 15 works to be released next year [4]. User Experience Enhancement - iQIYI has made advancements in user experience through AI, such as the "Speed Viewing" feature that automatically edits long videos into short vertical compilations, enhancing mobile viewing experiences [5]. - The personal assistant "Peach Bean" has been upgraded to provide more accurate video searches, content recommendations, and interactive features, receiving positive feedback from users [5]. AI-Driven Content Creation - AI has become central to iQIYI's smart production system, with tools like "Script Workshop" and "Image Workshop" aiding in script evaluation and creative development [6][7]. - The "Peach Bean World" feature allows users to interact with over 1,200 virtual characters from popular IPs, while the new "Jump View" function enables users to navigate key narrative points in videos, significantly increasing overall viewing time and engagement metrics [7]. Future Outlook - The company anticipates significant changes in the film and internet video industries within the next 1 to 5 years, committing substantial resources to AI-driven innovations and transformations [7].

作者丨高越 影视行业的永恒命题，是如何抓住观众的注意力。 过去15年来，这是爱奇艺持续努力的方向。但随着内容形式日益多元、用户兴趣快速更迭，抓住观 众注意力正在变得更难 这意味着 创作者要更敏锐 更大胆 更前瞻地应对变化 ■ 为应对2025年的新变革周期，爱奇艺在内容方面长短两手抓：以长为主力，以短为增量。 ■ 谁能用好AI，谁就能在"抓住用户注意力"的竞争中快人一步。 爱奇艺不仅打造了"全AI"创作 之路，还用"跳看"功能，将选择权交给观众。 ■ 通过进军线上电商与线下乐园，爱奇艺正在打造一个完整的商业生态。 众注意力正在变得更难。这意味着，创作者要更敏锐、更大胆、更前瞻地应对变化。 大文娱生态新棋局 Fast Reading 4月23日，为期两天的2025爱奇艺世界·大会在北京开幕。爱奇艺创始人、CEO龚宇在会上提出，要提 供"观众喜欢看、更爱看、看不烦、看不够、看不厌"的内容，还要进军线下乐园和内容电商新市 场。 如果以三年为周期回看，不难看到爱奇艺一边延续、一边破局的尝试。 在内容上，爱奇艺坚持剧集的高品质与精品化，也在顺应"短"的趋势：微短剧时长短、长剧集数 短、电影耗时短。在技术上持续探索，逐渐打 ...