AI技术在视频制作领域的应用前景依然广阔。 在科技飞速发展的当下，AI技术正以前所未有的态势渗透进各个行业，影视行业也不例外。爱奇艺，作为长视频领域的头部平台，大力投入AI技术，短 剧平台也纷纷跟进，这一现象值得深入探讨。 AI技术的应用为视频平台带来了诸多优势。最直观的便是成本的降低，无论是前期的剧本创作、美术设计，还是拍摄阶段的实景搭建，AI都能减少人 力、物力的投入。同时，效率得到极大提升，内容的产出速度加快，能更好地满足观众日益增长的内容需求。在创意方面，AI也为创作者提供了更多灵 感和可能性，打破了传统创作思维的局限。 然而，AI技术在视频制作中的应用也面临着一系列挑战。技术层面，当前AI生成的内容仍存在诸多瑕疵。在视频生成中，会出现帧率不稳、细节错误、 人物变形等问题，角色动作和表情不自然，影响观看体验。以一些AI生成的虚拟角色短剧为例，人物的肢体动作僵硬，面部表情单一，与真人演员的表 现力相差甚远。而且，在多场景连续叙事时，AI难以保持人物形象、服装、场景等细节的一致性，容易出现时空建模维度缺陷的一致性断裂问题。 版权和伦理问题同样不容忽视。AI生成内容的版权归属模糊不清，训练数据可能涉及未经授 ...

Core Viewpoint - The article discusses how AI is transforming the film and television industry, particularly through the innovations at iQIYI, which aims to capture user attention in a rapidly changing media landscape [2][36]. Group 1: AI Innovations in Content Creation - iQIYI has introduced a feature called "Jump View," allowing users to watch condensed versions of long videos, enhancing user engagement by catering to individual preferences [5][8]. - The company is leveraging generative AI to analyze user behavior and recommend key plot points, thus personalizing the viewing experience [5][8]. - AI is being integrated into the content creation process, with teams working to teach AI about narrative structures and emotional contexts, enabling it to assist in script evaluation and development [13][21]. Group 2: AI in Production and Management - iQIYI has developed tools like "Script Workshop" and "Image Workshop," which utilize AI to streamline script evaluation and visual design processes, significantly improving efficiency [24][25]. - The company has implemented an AI-driven production management system that enhances project oversight and reduces communication overhead during filming [30][31]. - Virtual production techniques are being adopted, allowing for real-time adjustments and reducing costs associated with traditional filming methods [32][34]. Group 3: User Engagement and Market Trends - The launch of "Peach Bean World," an interactive platform where users can engage with virtual characters, reflects a growing trend in AI companionship applications, with significant user engagement metrics [38][39]. - The global market for AI companionship applications is projected to reach substantial figures, indicating a shift in consumer preferences towards interactive and personalized content [39]. - iQIYI's AI capabilities are being recognized as a competitive advantage, with the company actively collaborating with major AI model developers to enhance its offerings [44][45]. Group 4: Future Outlook - The article emphasizes that the integration of AI in the film industry is not just a trend but a fundamental shift that will redefine content creation, distribution, and user interaction [36][46]. - iQIYI's commitment to AI-driven innovation positions it as a leader in the industry, with expectations for continued growth and transformation in the entertainment landscape [45][46].

Core Insights - The article discusses how AI is transforming the narrative of businesses, particularly in the film and entertainment industry, by enhancing content creation and user engagement through innovative tools and strategies [1][4][10]. Group 1: AI Integration in Content Creation - iQIYI has introduced a feature called "Jump View," which allows users to watch condensed versions of long videos, catering to the changing attention spans of viewers [3][4]. - The company is leveraging generative AI to analyze user preferences and recommend key plot points, thus personalizing the viewing experience [3][4]. - AI is being utilized in the production process, with tools that can generate video backgrounds and assist in script evaluation, significantly reducing the time required for content creation [7][10][12]. Group 2: Employee Adaptation and Training - iQIYI has implemented extensive training programs for employees to adapt to AI technologies, emphasizing the importance of integrating AI into their workflows [9][10]. - The company has created an AI innovation ecosystem where different teams collaborate to develop AI applications that enhance content creation and evaluation processes [13][14]. - Employees are encouraged to experiment with AI tools, leading to increased efficiency and creativity in their work [9][10]. Group 3: AI Tools and Applications - The "Script Workshop" and "Image Workshop" are AI-driven platforms that assist in script evaluation and visual content generation, respectively, improving the overall production process [17][18][20]. - AI tools are being developed to streamline the casting process by matching actors to roles based on various criteria, enhancing the efficiency of production [20][21]. - The integration of AI in production management systems has improved project oversight and cost control, allowing for better resource management during filming [21][22]. Group 4: Market Impact and Future Trends - The article highlights the competitive landscape of generative AI in the entertainment industry, with various companies racing to implement AI solutions [10][11]. - Predictions suggest that AI will significantly reduce production costs and enhance creative possibilities, leading to a potential content explosion in the industry [25][26]. - The rise of AI in entertainment is expected to reshape the industry, with companies that effectively harness AI gaining a competitive edge in capturing audience attention [33][34].

Core Insights - The article discusses how iQIYI leverages AI technology to enhance user engagement and content creation, focusing on attention mechanisms and interactive products [1][2][3] Group 1: User Engagement Strategies - iQIYI has introduced a "Jump View" feature on its mobile app, allowing users to skip to exciting segments of content, addressing the decreasing attention span from 150 seconds to 47 seconds over the past 20 years [1] - The "Peach Bean World" interactive product enables year-round engagement with fans through AI-driven characters, having launched around 1,000 IP characters and facilitating over 100 million chat interactions [1] Group 2: AI-Driven Content Creation Tools - iQIYI's AI-based "Script Workshop" assists creators in refining storylines and character development, providing comprehensive evaluations of scripts within 30 minutes across seven dimensions [2] - The "Image Workshop" automates the design process for characters and scenes, significantly improving efficiency and communication in pre-production [2] Group 3: Virtual Production Advancements - Over the past year, iQIYI's virtual filming projects have increased by 50%, with significant upgrades to its virtual studio in Zhejiang, making it a leading facility in China [3] - The company has developed the QClip, a cloud-based production tool that allows real-time monitoring and collaboration, with over 280 million uploaded materials totaling more than 43,000 hours [3]

作者丨高越 影视行业的永恒命题，是如何抓住观众的注意力。 过去15年来，这是爱奇艺持续努力的方向。但随着内容形式日益多元、用户兴趣快速更迭，抓住观 众注意力正在变得更难 这意味着 创作者要更敏锐 更大胆 更前瞻地应对变化 ■ 为应对2025年的新变革周期，爱奇艺在内容方面长短两手抓：以长为主力，以短为增量。 ■ 谁能用好AI，谁就能在"抓住用户注意力"的竞争中快人一步。 爱奇艺不仅打造了"全AI"创作 之路，还用"跳看"功能，将选择权交给观众。 ■ 通过进军线上电商与线下乐园，爱奇艺正在打造一个完整的商业生态。 众注意力正在变得更难。这意味着，创作者要更敏锐、更大胆、更前瞻地应对变化。 大文娱生态新棋局 Fast Reading 4月23日，为期两天的2025爱奇艺世界·大会在北京开幕。爱奇艺创始人、CEO龚宇在会上提出，要提 供"观众喜欢看、更爱看、看不烦、看不够、看不厌"的内容，还要进军线下乐园和内容电商新市 场。 如果以三年为周期回看，不难看到爱奇艺一边延续、一边破局的尝试。 在内容上，爱奇艺坚持剧集的高品质与精品化，也在顺应"短"的趋势：微短剧时长短、长剧集数 短、电影耗时短。在技术上持续探索，逐渐打 ...