Core Insights - The report from Tongcheng Travel indicates a significant increase in search interest for "New Year" and "cross-year" keywords, with a month-on-month rise exceeding 280% [1][2] - Overall booking activity for flights, hotels, and homestays during the New Year holiday has increased by nearly 30% compared to the same period last year [1][2] Travel Trends - The top 10 popular scenic spots for the New Year holiday include Beijing Universal Resort, Zhuhai Chimelong Ocean Kingdom, Harbin Ice and Snow World, and Laojun Mountain Scenic Area, with theme parks occupying four of these spots [1][2] - There is a growing demand for temple visits for New Year blessings, with Suzhou Hanshan Temple, Hangzhou Lingyin Temple, and Shanghai Longhua Temple receiving increased attention, showing an overall interest increase of over 80% [1][2] - The implementation of a free admission policy at Lingyin Temple is expected to boost visitor numbers for New Year blessings [1][2] Popular Destinations - The report highlights popular ice and snow tourism destinations, including Meili Snow Mountain in Yunnan, Gongga Snow Mountain in Sichuan, Yulong Snow Mountain in Yunnan, and Dagu Glacier in Sichuan, all making it to the top 20 list [1][2] - The trend for warm-weather escapes is also prominent, with a 36% month-on-month increase in flight bookings from major cities like Beijing and Tianjin to popular warm destinations such as Sanya, Haikou, Kunming, Guangzhou, and Xiamen [1][2]

Transportation Sector - The railway sector is expected to send 18.4 million passengers on September 30, with 2,002 additional trains scheduled to operate, particularly in key urban areas like Beijing-Tianjin-Hebei and the Yangtze River Delta [1] - The civil aviation sector anticipates operating 19,207 flights and transporting 2.44 million passengers on the same day, with a shift to electronic itinerary services starting October 1 [5] Hospitality Sector - There is a surge in hotel and homestay bookings as the National Day and Mid-Autumn Festival approach, with Beijing leading in hotel booking rates, surpassing Shenzhen and Shanghai by 6 percentage points [9] - The overall booking volume for homestays has increased by over 30% year-on-year, with rapid growth in smaller cities like Qinzhou and Longnan [9] Consumer Spending and Promotions - A national cultural and tourism consumption month has commenced, with over 480 million yuan in subsidies being distributed to enhance travel experiences [9] - In Zhejiang, 47.75 million yuan in tourism consumption vouchers are expected to be issued during the autumn tourism season [9][13] Food Supply and Prices - The Ministry of Agriculture reports that the area of vegetables planted has increased to 10.8 million acres, with daily supplies of key vegetables exceeding 100,000 tons [22] - Various regions are ensuring efficient logistics for food supply, with cities like Guangzhou and Shenzhen increasing inventory levels for meat and vegetables by 2 to 5 times compared to normal [26][28] Entertainment Sector - The film market is set to offer a diverse range of new releases during the holiday, with over ten films catering to all age groups, including genres like war, fantasy, and animation [19] - A nationwide initiative called "Follow the Movie for Science Popularization" has been launched, providing educational content alongside film screenings [21]