Core Insights - The event "Purchase in China: Shandong Consumer Goods Trade-in Relay Race (Lanshan Station)" will officially launch on November 28, focusing on consumer benefits and interactive experiences [1][3] - The event is organized by the Shandong Provincial Department of Commerce and the Linyi Municipal Government, aiming to enhance local consumption through policy incentives and special products [1][3] Group 1: Event Overview - The event theme is "Enjoying Linyi, Happy Shopping," and it will take place at the East Square of the No. 1 Gate of the China International Food City [1] - It will feature a combination of policy benefits, unique products, and interactive experiences for citizens [1][3] Group 2: Market Significance - Linyi Market is the largest market cluster in China, with 136 professional wholesale markets covering 27 categories and over 6 million products [3] - The market sees daily transactions involving over 30,000 people and 20,000 trucks, with an annual transaction volume ranking first among Chinese prefecture-level cities [3] Group 3: Consumer Benefits - The event will showcase special exhibition areas for quality products such as beverages, daily necessities, and instant retail items, while integrating trade-in policies for home appliances and digital products [3] - Financial institutions will offer exclusive subsidies to enhance consumer experience during the "renewal" shopping [3] Group 4: Future Prospects - This event is a significant step in implementing trade-in policies and showcasing Linyi's commercial heritage [3] - Future activities will involve more market participants to extend the consumer service chain, ensuring that policy benefits reach households and invigorate the local consumption market [3]

Group 1 - The 2025 China (Hangzhou) Food E-commerce Expo attracted over 60,000 attendees and featured more than 2,000 quality food exhibitors across an exhibition space of over 50,000 square meters [1][2] - The expo showcased various food categories including snacks, health foods, fresh fruits, beverages, dairy products, and local specialties, serving as a platform for exhibitors to expand market channels [1] - Zhejiang Maishang Food Co., a snack food company, reported nearly 30 potential clients from the expo, highlighting the event's effectiveness in understanding customer needs and market dynamics [1] Group 2 - The expo had a strong international presence, with products from 18 countries and regions including Germany, France, Italy, Russia, India, and Pakistan [2] - The African products showcased at the expo, such as tea and coffee beans, attracted significant interest, with many buyers engaging in discussions with exhibitors [2] - The event also included a high-quality development conference for food e-commerce and six sub-forums, featuring representatives from major platforms like Douyin, Taobao, and JD.com, focusing on industry trends and consumer behavior [2]