近日，华创证券发布的研报显示，元旦期间，白酒行业价盘承压，高端酒批价同降10%+，次高端酒批 价普遍同降5%-10%。局部亮点是大众消费韧性较强，四川、安徽等地反馈，大众宴席及聚饮表现较 好，对应80元-200元价格带周转不错。 这一市场表现勾勒出当前白酒的消费情况。在大众酒竞争白热化的背景下，如何构建可持续的竞争优 势，成为酒企和商家共同面对的课题。 酒企从"价格竞争"转向"价值深耕" 市场调研数据显示，白酒的大众价格带主流产品为100元-300元/瓶，是大众消费的核心价位，也是近年 来动销较快、竞争激烈的价位区间。其中，100元-200元作为大众消费基础带，周转快、韧性强；200 元-300元价格带，是大众名酒放量带和区域强势品牌的高端产品带；此外，50元-100元的大众口粮酒因 其增速快、市场容量大，也常被纳入大众价格带范畴。 谈到大众酒消费，江南大学教授、博士生导师、原副校长徐岩指出，"大众消费不是降级，而是价值回 归。" 在黑格咨询董事长徐伟看来，以中国白酒高端化为主流的战略驱动时代已经终结，白酒消费正在回归大 众化及中价化。基于此，在大众化和中价化领域，必然会重新崛起一部分新的品牌和产品。 从"价 ...

Industry Dynamics - The national white liquor price index remained stable at 100.00 in mid-July, with the famous liquor index also at 100.00, while local liquor saw a slight decrease of 0.01% to 99.99. The base price index for national white liquor wholesale prices increased by 8.34% to 108.34, with famous liquor up by 10.38% to 110.38, local liquor up by 3.74% to 103.74, and base liquor up by 10.21% to 110.21 [1] - The "Soft Elegant White Liquor" group standard was approved, defining the production process and style characteristics, which will help standardize production, inspection, and sales, promoting healthy industry development [1] - The tea beer industry is emerging, with strategic partnerships formed in Guizhou and Anhui to develop tea-infused beer products, aligning with consumer demand for low-alcohol and healthy beverages [2][3] - The Guizhou Renhuai City Liquor Industry Association introduced a tiered management system for liquor companies, categorizing them into "reliable," "basic compliance," and "high-risk" enterprises, with penalties for violations and rewards for outstanding performance [4] Company Developments - Wuliangye established a technology subsidiary with a registered capital of 100 million yuan, focusing on fermentation process optimization and technology research [5] - Kweichow Moutai announced the establishment of a scientific research institute with a registered capital of 1 billion yuan, aiming to enhance product quality and explore new growth areas [5] - Gu Yu was elected as the chairman of Yanghe Co., marking a leadership change [5] - Luzhou Laojiao announced a partnership to establish a rural revitalization public welfare fund with a total donation of 20 million yuan over three years [5] - Liulin Liquor launched a new fragrance type, "Jiu Hai Xiang," utilizing a unique fermentation process and a standardized production system [5] - Shui Jing Fang is testing low-alcohol products below 38 degrees in select markets [6]