Core Viewpoint - The rise of instant retail in the liquor industry is reshaping traditional sales channels, providing significant flow benefits to companies like 1919 and Huazhi Wine [1][4]. Group 1: Industry Trends - Instant retail has become a standard fulfillment configuration in the liquor industry, leading to substantial flow benefits for traditional liquor distribution companies [1][4]. - The instant retail model is characterized by high certainty and rapid growth, with all e-commerce platforms evolving towards near-field commerce [4][5]. - Major e-commerce platforms are actively investing in the liquor instant retail sector, utilizing two models: platform-based (e.g., Meituan Flash Purchase) and self-operated (e.g., Meituan Waimai) [4][5]. Group 2: Company Strategies - 1919 is leveraging its self-operated app and mini-programs to offer a 19-minute delivery service while also entering major e-commerce platforms to capitalize on flow benefits [6][7]. - Huazhi Wine views the booming instant retail as a new opportunity, indicating a high match between market demand and service needs, and emphasizing the importance of data-driven applications [5][10]. - Both companies are focusing on enhancing their operational capabilities and marketing strategies to adapt to the evolving market landscape, with 1919 implementing a transformation project aimed at creating a commercial closed loop from "flow" to "retention" [7][10].