报告导读： 2025 年以来供需共同驱动即时零售渠道扩张，本轮渠道浪潮有望为酒类品牌 提供结构性机会，白酒、啤酒等领域具备较强渠道力和资金实力的企业有望受益。 投资建议： 零售渠道正经历变革、呈现结构性增长，即时零售成为酒类渠道亮点。 1 ）白酒仍在磨底，全国化名酒及区域头部酒企韧性相对较强、具备领先 的渠道开拓能力和资金实力 ； 2 ）啤酒作为酒类第二大品类、客群广泛，在即时零售中的参与度较高，推荐龙头及成长标的 。 即时零售：大盘景气，酒类积极参与。 我国零售行业经历了传统零售、电商、新零售的发展过程，即时零售极大缩短履约时间、丰富消费者选择。近年来我 国即时零售规模迅速扩大， 2025 年外卖大战边际催化，行业有望在未来几年维持双位数增长。具体到酒水领域，酒类即时零售最早发源于 1919 、酒小二 等垂类平台， 2015 年前后加速，形成垂类、平台型、仓店一体型、前置仓型 4 类渠道模式；与此同时酒企加大布局与合作，酒类即时零售渗透率显著提 升。 我们认为酒类即时零售的兴起主要有三方面原因。 一是消费习惯改变，消费者愈发追求便捷，且临时需求激发后希望快速得到满足。二是契合性价比需求， 压缩流通环节的同时 ...

Core Viewpoint - The rise of instant retail in the liquor industry is reshaping traditional sales channels, providing significant flow benefits to companies like 1919 and Huazhi Wine [1][4]. Group 1: Industry Trends - Instant retail has become a standard fulfillment configuration in the liquor industry, leading to substantial flow benefits for traditional liquor distribution companies [1][4]. - The instant retail model is characterized by high certainty and rapid growth, with all e-commerce platforms evolving towards near-field commerce [4][5]. - Major e-commerce platforms are actively investing in the liquor instant retail sector, utilizing two models: platform-based (e.g., Meituan Flash Purchase) and self-operated (e.g., Meituan Waimai) [4][5]. Group 2: Company Strategies - 1919 is leveraging its self-operated app and mini-programs to offer a 19-minute delivery service while also entering major e-commerce platforms to capitalize on flow benefits [6][7]. - Huazhi Wine views the booming instant retail as a new opportunity, indicating a high match between market demand and service needs, and emphasizing the importance of data-driven applications [5][10]. - Both companies are focusing on enhancing their operational capabilities and marketing strategies to adapt to the evolving market landscape, with 1919 implementing a transformation project aimed at creating a commercial closed loop from "flow" to "retention" [7][10].