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“酸奶刺客”折戟后,茉酸奶创始人赵伯华转战火锅赛道?
Xi Niu Cai Jing· 2025-12-25 04:08
神话的崩塌同样迅速。据第三方数据统计,截至12月中旬,其全国门店数已锐减至约1166家,较巅峰时期关闭了超过500家。仅在2024年,关店数量就高达 760家。这种从狂飙到"狂关"的转折,指向了品牌自身无法回避的深层危机。 危机的根源,被普遍认为是加盟模式的高速失控。曾自称"全国直营店仅剩两家"、将加盟作为未来唯一出路的茉酸奶,在高歌猛进的拓店过程中,对门店的 管控能力被远远甩在了身后。 去年5月,一场由媒体卧底调查引爆的食品安全风暴,成为了品牌信誉的转折点。报道显示,北京多家加盟店存在使用过期原料、偷换效期标签、偷工减料 等一系列严重问题,甚至有门店将已出水的变质水果继续使用。 据报道,在2025年12月初,茉酸奶母公司"上海伯邑餐饮管理有限公司"发生了一次关键的工商变更,创始人、持股30%的赵伯华,彻底卸任了所有职务,并 清空了全部股权,正式从自己创立十一年的品牌全身而退。 在创始人黯然退场的同时,另一个引人遐想的消息开始在业内流传:多位早期加盟商透露,这位从上海临港大学城一家小店起家,一手打造了千店规模的茉 酸奶创始人,目前已经转战火锅餐饮赛道。 创始人抽身的背后,是茉酸奶盛极而衰的现实。这个品牌一度是 ...
茶咖日报|从LOGO到包装全面模仿,幸猫咖啡因侵权被判赔偿瑞幸500万
Guan Cha Zhe Wang· 2025-07-18 11:08
Group 1: Legal Issues in the Coffee Industry - Luckin Coffee won a trademark infringement case against Lucky Cat Coffee, resulting in a compensation of 5 million yuan [1][2] - The court found that the trademarks of Lucky Cat Coffee and Luckin Coffee were highly similar in appearance and visual effects, increasing the likelihood of confusion [2] - The infringing company, Hot Flow Company, was deemed to have acted with obvious malicious intent, profiting significantly from the infringement [2] Group 2: Strategic Partnerships and Sustainability Initiatives - Starbucks China announced a strategic partnership with Envision Group to develop a digital carbon management platform, aiming to cover 100% of its direct and indirect suppliers over the next three years [3] - The partnership will enhance sustainability practices in over 7,500 Starbucks stores, integrating smart IoT systems for real-time data tracking and energy efficiency [3] - Envision's solutions in the Starbucks Coffee Innovation Park include solar energy, smart storage, and digital carbon management systems to achieve energy savings and carbon reduction [3] Group 3: Market Expansion - Blue Bottle Coffee opened its first independent store in Southeast Asia at the Palais Renaissance shopping center in Singapore, following the success of its previous franchise [7] - The new store features a menu that includes Bella Donovan espresso drinks starting at 6.50 SGD, along with exclusive products like yogurt bowls and homemade waffles [7] Group 4: Environmental Restoration Efforts - Nestlé and Barry Callebaut announced a collaboration with Re.green to restore cocoa and coffee-growing regions in Brazil as part of their environmental restoration project [8][9] - The initiative aims to plant 11 million trees over 8,000 hectares, with Nestlé fully funding the Re.green project and covering 60% of Barry Callebaut's costs [9]