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在拼多多组团养生的“00后”,让广东老字号迎来新机遇
Nan Fang Du Shi Bao· 2025-12-09 06:03
掀起"新中式养生"的年轻人涌入线上,捧红一个又一个单品。在拼多多,一群引领养生风潮的年轻人开 启了"组团养生":他们在中秋等传统节假日为亲友买礼盒装滋补品,大促和日常为自己囤黄芪、黑芝麻 (000716)丸、酸枣仁膏等,这些药食同源的养生单品既是社交货币,也在满足健康需求的同时提供情 绪价值。 80后的叶春彬从未想到"00后"有朝一日竟成养生的主力。他出身中医药世家,爷爷是遂溪当地小有名气 的中医,开设了自己的药房,1966年即创立个人品牌"福东海"。 记忆中,时常有街坊前来找爷爷看诊,他留意到,对于将养生刻进DNA的岭南人来说,看中医不仅是 看病,还有应季食补,不少人专程找爷爷开些滋补的方子。"有各类药材组合的养生茶,也有提神、补 充气血等不同功效的滋补膏方、汤料。" 耳濡目染之下,他对药食同源的方子产生极大的兴趣。"当时最受欢迎的一款是由桑葚、人参、枸杞、 红枣等组成的五宝茶。"叶春彬至今记得,上世纪90年代,在家人的经营下,家族生意拓展至中药种 植、大宗中药贸易等领域,为广东省内药房供应中药材,以及五保茶、酸枣仁膏、桑葚膏等滋补产品, 后者颇受欢迎。 这些源自爷爷古方的产品当时虽包装土且产品形态单一,不 ...
好好睡觉,才是最重要的事
首席商业评论· 2025-10-24 04:07
Core Viewpoint - The article emphasizes the importance of good sleep for overall health and well-being, highlighting that quality sleep is essential for physical recovery, mental clarity, and emotional stability [3][4]. Group 1: Importance of Sleep - Good sleep is compared to essential elements like air and water, indicating its fundamental role in daily life [3]. - Poor sleep can lead to fatigue, irritability, and a lack of focus, negatively impacting daily activities and overall mood [3][4]. Group 2: Product Introduction - The product "Good Dream Creation" features high-quality sour jujube seed paste, known for its calming and sleep-enhancing properties, and has been recognized in traditional medicine for centuries [6]. - The product contains 20% high-concentration sour jujube seed, along with GABA and theanine, enhancing its effectiveness [7][14]. Group 3: Unique Selling Points - The product combines traditional herbal wisdom with modern scientific elements, promoting the idea that sleep can also be nourishing [14]. - It is designed for long-term use, with no side effects or dependency, making it a safe choice for users [10][21]. Group 4: Target Audience - The product is suitable for adults experiencing sleep issues due to stress, anxiety, or aging, including middle-aged individuals, seniors, and occasionally sleepless youth [13]. Group 5: Usage Recommendations - It is recommended to take the product one hour before sleep for optimal results, allowing the active ingredients to take effect as the user prepares to sleep [17]. - Users may experience relaxation effects on the same night, but continuous use for at least a week is suggested for deeper benefits [19]. Group 6: Ingredients and Composition - The product includes a blend of beneficial ingredients such as sour jujube seed, lily, poria, longan, mulberry, dried tangerine peel, licorice, and GABA, among others [23].