中国发展网讯在素有"千年药乡"美誉的甘肃宕昌县理川镇，宕昌理想中药材农民专业合作社的生产车间 内，一派热火朝天的繁忙景象：清洗、切片、精准配比、无菌包装……一道道标准化工序高效运转，一 罐罐黄芪茶、五宝茶、八宝茶等药食同源产品新鲜下线，随即通过线上线下（300959）多渠道发往全国 各地，甚至漂洋过海远销东南亚市场。作为国家级农民专业合作社示范社，理想合作社以科技创新激活 道地药材深层价值，让承载着宕昌山水灵气的康养新品香飘远方，成为县域中药材产业转型升级的鲜活 样板。 宕昌坐拥692种中药材资源，40万亩稳定种植基地为产业发展筑牢根基。其中，宕昌黄芪作为国家地理 标志产品，其有效成分含量远超《中国药典》规定标准，具备得天独厚的品质优势。理想合作社深耕中 药材产业二十余载，深谙传统"卖原药"模式附加值低、抗风险能力弱的行业痛点。在理事长杨想才的带 领下，合作社毅然锚定产品创新赛道，开启从"原料供应"到"产品输出"的转型之路。 产业创新的背后，是沉甸甸的社会责任。合作社通过"合作社+基地+农户"的利益联结模式，吸纳112户 社员入社，其中脱贫户75户，为当地群众提供100多个就近务工岗位，实现了"产业兴、乡亲富 ...

Core Insights - The rise of "new Chinese health preservation" among young consumers is driving demand for health products, with a focus on convenience and emotional value [1][6] - The brand "Fudonghai" has successfully adapted to this trend by offering a variety of health products and leveraging e-commerce platforms like Pinduoduo to reach younger audiences [3][5] Group 1: Market Trends - Young consumers are increasingly engaging in "group health preservation," purchasing health gift boxes for friends and family during traditional holidays and promotions [1][6] - There is a shift from traditional "treatment-focused" health practices to a "lifestyle-oriented" approach, where products are valued for their taste, fun, and convenience [6][7] Group 2: Company Strategy - Fudonghai has capitalized on the growing health awareness post-2022, experiencing explosive sales growth with products like instant bird's nest porridge and health snacks [4][5] - The company has focused on product innovation and rapid iteration based on online consumer data, allowing it to become a leading brand in the online health product category [3][5] Group 3: Consumer Behavior - Young consumers prioritize quality and are sensitive to price, often opting for products with appealing ingredients rather than established brands [6][7] - The trend of sharing health practices on social media has turned health products into a form of social currency among younger demographics [6][7] Group 4: Competitive Landscape - The health product market is becoming increasingly competitive, with new brands quickly entering the space and targeting specific consumer segments [4][5] - Fudonghai is adapting to this competition by enhancing its supply chain capabilities and focusing on Pinduoduo as a key platform for growth [5][6]