我们之前为大家介绍了Juno面包店，一家以豆蔻面包闻名的哥本哈根面包店。 被称为全球最好吃的"豆蔻面包"，这家丹麦面包店吸引全球面包脑袋打卡！ 今天这家面包店同样来自哥本哈根，而且它的创始人 理查德·哈特 (Richard Hart) 与Juno的主理人一样是前 Noma 员工。而哈特更为业内熟知的可 能是旧金山著名面包店 Tartine 的前首席面包师，在那里工作期间他把欧洲的酸面包带到了美国，并让它成为风靡产品。 理查德·哈特 当哈特决定离开Tartine搬到丹麦首都时，他得到了位于丹麦的世界第一餐厅 Noma 抛出的橄榄枝。在Noma工作几年后，哈特决定开一家自己的面 包店，这个决定得到了Noma的支持。2018 年，Noma 与哈特合作，在哥本哈根开设了一家新面包店——就是我们今天的主角 Hart Bageri 。 Hart Bageri 第一家店开业后，很快以碾压的姿态在哥本哈根爆火。普通的消费者被它坚持手工的精神与精致折服，专业人士称它是"世界级面包师 的典范"。主理人哈特为烘焙艺术带来了意想不到的个性和风格。他既是追随者，又是异见者，他师从欧洲的烘焙大师学习传统烘焙规则，也学习如 何打破传统规则 ...

Core Viewpoint - The article discusses the rising trend of baked goods in supermarkets, highlighting their increasing sales and popularity as a response to the challenges faced by traditional fresh food categories [3][10][19]. Group 1: Sales Performance of Baked Goods - Sam's Club's Swiss roll became a phenomenon, contributing 8%-10% to monthly sales in some stores, with annual sales exceeding 1 billion yuan [6]. - Hema's strawberry box sales approached 200 million yuan during the recent sales season, with four baked goods surpassing 100 million yuan in sales since 2020 [6][10]. - The "big mooncake" from Pang Donglai reportedly exceeded 200 million yuan in annual sales [7]. Group 2: Shift in Supermarket Strategy - Supermarkets are shifting focus from fresh produce to baked goods due to the inability to differentiate in the fresh food market, which has been impacted by e-commerce and community group buying [9][10]. - Dazhonghua's new brands "Runfa Workshop" and "Good Wheat" emphasize fresh and healthy baked goods, with products like potato bread selling out on launch day [11][13]. - The bakery segment has significantly boosted sales for stores like Yonghui, with some locations seeing over 520% year-on-year growth in bakery sales after adjustments [13]. Group 3: Competitive Pricing and Quality - Supermarket baked goods are gaining popularity due to their high cost-performance ratio, with prices significantly lower than specialty bakeries [19][21]. - For example, Sam's cranberry bagels are priced at 23.8 yuan for seven, while Costco's cinnamon raisin bagels are 19.5 yuan for six [19]. - Supermarkets maintain quality by using premium ingredients, such as 100% animal cream and imported New Zealand milk powder, while also employing longer fermentation processes for better flavor [23][24]. Group 4: Marketing and Consumer Engagement - Supermarkets leverage social media platforms like Xiaohongshu to promote new products and engage consumers, creating a buzz around popular items [27][31]. - Special promotions and limited-time offers during holidays further drive consumer interest and foot traffic to stores [29][30]. - The combination of competitive pricing, quality ingredients, and effective marketing strategies has positioned supermarket baked goods as attractive options for consumers [24][27]. Group 5: Industry Trends and Future Outlook - The traditional bakery sector is facing challenges, with notable brands like Christine and Huan Niu Cake House shutting down due to financial difficulties [15][17]. - The market share of traditional bakeries is declining as supermarkets capture a larger portion of the baked goods market, with offline supermarkets accounting for 37.7% of the main consumption channels in 2024 [17]. - The competition in the baking sector is expected to intensify, with supermarkets increasingly focusing on product innovation and consumer trends to differentiate themselves [41].