Core Insights - The game "Brown Dust 2" has gained significant attention in China, particularly after its presence at the BW exhibition, despite its average revenue performance in South Korea [1][5] - The game has seen a remarkable increase in daily active users, reaching a historical high of 280,000 during its two-year anniversary event, and topping sales charts in Taiwan and Hong Kong [2][4] - The game's unique business model, which allows players to draw costumes that are tied to skills rather than characters, has contributed to its resurgence [4][6] Revenue and Performance - Since its overseas launch in 2023, "Brown Dust 2" has not performed exceptionally well in terms of revenue, often hovering around the top 100 in South Korea's sales rankings [2] - The game has maintained a growing level of attention over the past two years, which is atypical for a sequel that initially struggled to build a player base [2][4] Marketing and User Engagement - The marketing strategy for "Brown Dust 2" has been aggressive, with significant promotional efforts even when the game was outside the top sales rankings, indicating a strong commitment from the developer Neowiz [6][8] - The development team has actively sought feedback from players to improve game quality and user experience, which has led to a more engaged community [19][23] Game Design and Features - The game emphasizes character depth and storytelling, allowing players to collect all characters while focusing on acquiring costumes that enhance gameplay [6][20] - The design team prioritizes aesthetic appeal in character design, with a shift in player interest towards visual attractiveness over numerical strength [24] Future Plans and Market Potential - The development team is exploring the possibility of launching the game in China, acknowledging the need for content modifications to meet local regulations [16] - There is a recognition of the potential in the Chinese market, with a significant portion of revenue coming from Chinese players, estimated at 10%-15% of overall income [22] Community and Cultural Insights - The team has noted differences in player preferences between regions, with Chinese players showing a strong interest in community interaction and feedback [29] - The success of "Brown Dust 2" is attributed to a collaborative relationship with its user base, emphasizing the importance of player support in the game's development [35][36]

Group 1 - The LABUBU themed pop-up event in Guangzhou has sparked a consumption frenzy, highlighting the city's potential as an international consumption center [2][3] - The event, part of the THE MONSTERS IP series by Pop Mart, features local elements and aims to create an immersive experience for consumers [3][4] - The pop-up store has gained immense popularity, with reservations selling out almost instantly, indicating strong demand among young consumers [3][5] Group 2 - The "IP economy" is becoming a key driver for attracting consumers, with various popular IPs being integrated into Guangzhou's commercial landscape [5][6] - The upcoming events, including the collaboration with Doraemon and the launch of the "Cyber Guangzhou" initiative, reflect the city's shift towards becoming a cultural consumption destination for the younger generation [6][7] - The recent measures announced by the Guangzhou government aim to strengthen the IP economy and promote new consumption areas, including entertainment and gaming [7]

天河区委宣传部相关负责人介绍，天河区游戏产业服务中心选址于羊城创意产业园，是基于其地处黄埔 大道与科韵路交汇的"泛科韵路产业带"，周边汇聚了200多家包括游戏产业在内的文化新业态企业，其 中包括众多游戏产业相关企业，形成了显著的产业集聚效应。 《2024年广东游戏产业发展报告》显示，广东游戏产业营收规模达到2604.31亿元，同比增长6.26%，位 列全国第一。其中，广州市游戏行业协会相关负责人介绍，2024年广州市游戏市场规模（含年报统计） 达到了1406.67亿元，占据了全国游戏市场的"半壁江山"。其中，出海方面广州企业海外营收190.58亿 元，《鸣潮》《重返未来：1999》等产品海外收入与总收入占比超70%；小程序游戏赛道方面优势凸 显，全年营收突破150亿元，在《2024年中国小游戏百强企业榜单》中，广州有28家企业上榜，上榜数 量位居全国第一。 （文章来源：新华财经） 新华财经深圳5月22日电（记者孟盈如）第二十一届中国（深圳）国际文化产业博览交易会（以下简 称"文博会"）22日正式开幕。网易、三七互娱等"中国游戏第一街"游戏企业亮相文博会，博得众多年轻 人的眼球，打造了中国文化产业的新一波"顶流 ...