Core Points - The 2025 National Agricultural Products Production and Marketing Conference was held in Nanchang, Jiangxi, organized by the Ministry of Commerce, showcasing Shandong's specialty agricultural products [1][3] - The conference aimed to enhance the integration of agricultural production and marketing, promoting rural revitalization and increasing farmers' income through long-term cooperation agreements between agricultural producers and retail enterprises [3][8] Group 1 - The Ministry of Commerce has been organizing national agricultural product production and marketing activities for years, facilitating procurement from large commercial enterprises and guiding long-term agreements with agricultural production bases [3] - This year's conference theme is "Agricultural Business Connection to Support Rural Revitalization," focusing on expanding the scale of buyers, diversifying product categories, and innovating connection methods [3] - Shandong Province's Commerce Department organized over 100 quality agricultural product producers and more than 30 purchasing enterprises to participate in the conference, leading to procurement intentions signed by companies like Jiajiayue Group and Shandong Xinhesheng Food Group [3][8] Group 2 - The Shandong section of the conference featured three major exhibition areas, showcasing representative quality agricultural products from 16 cities, including a wide variety of items from local specialties to geographical indication products [5] - The exhibition included 12 brands of national geographical indication agricultural products, such as Xiaojin rice and Qihe beef, highlighting the unique flavors of Shandong [5] - The conference also featured 12 brands from the "China Time-honored Brand" section, showcasing traditional products like Dong'e Ejiao and Zhoucun baked cakes, emphasizing the heritage of Shandong craftsmanship [5] Group 3 - After the opening ceremony, attendees engaged with staff to learn about the products and interacted with exhibiting companies, indicating strong interest in Shandong's agricultural offerings [7] - The event facilitated collaboration between agricultural brands and businesses, aiming to bring more specialty agricultural products from rural areas to the market [8]

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].