Core Viewpoint - The event held on August 28 in Jinan, Shandong, aimed to promote agricultural consumption and showcase high-quality agricultural products from Shandong, enhancing the influence of the "Qilu Agricultural Supermarket" brand and demonstrating achievements in rural revitalization strategies [1][3]. Group 1: Event Overview - The event was guided by the Shandong Provincial Department of Agriculture and Rural Affairs, organized by Dazhong Media Group and Lushang Group, and hosted by Shandong Qilu Agricultural Supermarket Technology Co., Ltd. [3]. - Nearly 200 participants attended, including representatives from 16 cities in Shandong, well-known agricultural product distribution companies, major supermarket buyers, e-commerce platform representatives, and outstanding enterprises [1][3]. Group 2: Industry Development - Shandong has over 11,000 large-scale agricultural processing enterprises with a revenue of 2.3 trillion yuan, accounting for one-tenth of the national total, and 151 national key leading enterprises [5]. - The province has developed ten industrial clusters, including Yantai apples and Yellow River beef, and established 19 modern agricultural industrial parks and 122 strong agricultural towns [5]. Group 3: Future Plans - Shandong aims to create a higher-level "Qilu Granary" and accelerate the formation of a new rural industrial development pattern that is safe, complete, green, low-carbon, and beneficial to farmers [7]. - The "Qilu Agricultural Supermarket" platform, launched in August 2023, has gathered nearly 5,600 quality agricultural enterprises and integrated over 100 high-quality products from 16 cities [9]. Group 4: Marketing Initiatives - The event introduced various marketing activities both online and offline, including digital currency promotions and a "flowing exhibition + on-site experience" model for showcasing Shandong products [9]. - The "Qilu Agricultural Supermarket" will focus on five areas for future development: integration of primary, secondary, and tertiary industries, supply chain optimization, digital upgrades, brand matrix deepening, and market expansion [9].