Group 1 - Jin Xing Beer launched two new products: Jin Xing Ice Sugar Hawthorn Chinese Craft Beer and Jin Xing Qing Jiao Chinese Craft Beer, combining unique flavors with traditional elements [4] - Minor Figures introduced Hyper Oat, a new line of oat drinks focusing on both taste and functionality, available in four unique flavors [4] - Birkenstock 1774 launched the Arizona CosNy new product series, featuring minimalist designs and durable materials [4] Group 2 - Luzhou Laojiao unveiled two new products during the Jiao Zhu Festival, emphasizing the integration of traditional liquor culture with modern healthy lifestyles [5] - Yuanqi Forest launched a new plant-based drink called "Slow Boil," developed over two years in collaboration with young consumers [5] - Lay's relaunched its spicy series of potato chips with three levels of spiciness, catering to diverse consumer preferences [7] Group 3 - The first shared store between Lianjia and Luckin Coffee opened, allowing customers to handle real estate transactions while enjoying popular coffee products [10] - Alien Electrolyte Water collaborated with the show "Big Detective" to launch a limited edition product, featuring low-sugar coconut-flavored electrolyte water [10] - Michael Kors opened a limited-time tea and alcohol shop in Hangzhou, showcasing its new spring-summer collection [10] Group 4 - Bobbie launched an organic whole milk infant formula, certified by the USDA, emphasizing quality and safety [22] - Suntory released a limited edition "Master's Dream" beer with an alcohol content of 4.5%, themed around Japan's seasonal changes [23] - Panpan Beverage introduced a new Chenpi water product, combining traditional ingredients for digestive health [24] Group 5 - KIKO Milano appointed Patricia Ho as the new head for the Asia-Pacific region, following a majority stake acquisition by L Catterton [27] - Charlotte Tilbury's founder made a live debut in China, promoting new products in collaboration with influencer Li Jiaqi [30] - Proya became the first beauty group in China to achieve over 10 billion yuan in revenue, reporting a 21.04% year-on-year growth [31]

Core Viewpoint - The launch of the new "Jinxing Candied Hawthorn Chinese Craft Beer" marks a significant innovation in the Chinese craft beer sector, showcasing the brand's commitment to cultural heritage and product development [1][14]. Group 1: Product Launch - The product launch event was attended by over 100 representatives from mainstream media, social media, and influencers, highlighting the importance of the occasion [1]. - Key management figures, including Vice Chairman Zhang Feng and General Manager of Marketing Li Peng, were present, emphasizing the leadership's involvement in the event [3]. - The event was hosted by Wang Wenyi, who energized the audience with a strong opening statement about the cultural significance of the product [3]. Group 2: Product Features - The new beer creatively combines the flavors of candied hawthorn, malt, and hops, offering a unique taste experience that resonates with Chinese consumers [5]. - The brewing process, referred to as the "1258" method, involves low-temperature fermentation, sterile and anaerobic conditions, a five-stage saccharification process, and an eight-day deep cold cycle, ensuring a product tailored to local tastes [7]. Group 3: Cultural Significance - The product reflects the deep cultural roots of candied hawthorn as a traditional Chinese snack, enhancing its appeal through historical and cultural connections [5]. - The event showcased the integration of national cultural elements into the product design, reinforcing the brand's commitment to cultural confidence [9][14]. Group 4: Brand Development - Jinxing Beer has demonstrated its strength and potential in the craft beer market through 43 years of dedication and innovation, positioning itself as a leader in the industry [11]. - The company emphasizes a spirit of resilience and innovation, which is evident in both its product offerings and its production processes [12].