Core Insights - The "Follow the Minning Girl to Pick Fresh Goods" creative live-streaming event successfully connected Ningxia's quality agricultural products with the national market, achieving both social and economic benefits [1][5] - The event featured renowned agricultural influencer Benny, who showcased local products and shared e-commerce sales techniques, enhancing consumer understanding and providing valuable learning opportunities for local farmers and e-commerce practitioners [3][5] Summary by Sections Event Overview - The event was part of the "Yinchuan City Business Bureau Minning Cooperation E-commerce Season" and aimed to deepen cooperation and promote high-quality regional economic development [1] - The live-stream attracted over 2,000 peak viewers and generated over 2 million yuan in online and offline sales during the event [1] Product Promotion - Featured products included Yinchuan's specialty eight-treasure tea, goji berries, dairy products, and various hot pot ingredients, promoted through interactive formats like flash sales and lucky bags [1][3] - Benny provided insights into the cultivation and production processes of the showcased products, enhancing consumer engagement and product appeal [3] E-commerce Development - The Yinchuan City Business Bureau has been actively involved in e-commerce initiatives to support local farmers, including training programs that have developed skilled local influencers like Benny [3][5] - A comprehensive rural e-commerce service system has been established, including five county-level service centers and 163 village-level service stations, facilitating online sales of agricultural products [3]

Core Insights - The "Follow the Min-Ning Girl to Pick Fresh Goods" creative live-streaming event successfully connected high-quality agricultural products from Ningxia with the national market, achieving both social and economic benefits [1][4] Group 1: Event Overview - The event was hosted by well-known agricultural influencer @MinNingGirl Benny, focusing on local specialties such as Eight Treasure Tea, goji berries, dairy products, and various food ingredients [3] - The live-stream attracted a peak viewership of over 2,000 people and facilitated online and offline sales exceeding 2 million yuan during the event [3] Group 2: Marketing Strategy - Unlike traditional sales methods, the live-stream included detailed product introductions and showcased the production processes, enhancing consumer understanding of the quality and appeal of Ningxia's agricultural products [3] - The host shared e-commerce sales techniques, providing valuable learning opportunities for local farmers and e-commerce practitioners [3] Group 3: E-commerce Development - The Yinchuan Municipal Bureau of Commerce has been actively promoting e-commerce to assist farmers, enhancing skills through various training programs and nurturing local influencers like @MinNingGirl Benny [3] - A comprehensive rural e-commerce service system has been established, including five county-level service centers and 163 village-level service stations, supporting online sales of agricultural products [3] Group 4: Future Plans - The Yinchuan Municipal Bureau of Commerce plans to continue its "Digital Commerce Promotes Agriculture" initiative, organizing more e-commerce assistance activities and deepening collaborations with e-commerce platforms and enterprises [4]