这位消费者口中的烤肠是广西农垦永新畜牧集团有限公司"永新源"猪肉产品，也是"桂字号"品牌之一。 在日前闭幕的"广西三月三·八桂嘉年华"活动展销会上，这款黑猪肉烤肠以其鲜嫩多汁、肉香浓郁的独 特风味成为明星产品——展位前排队购买的顾客络绎不绝，引得无数食客驻足品尝，这一幕成为品质提 升释放消费活力的生动注脚。 产品有好品质，如何让消费者看得见、信得过？记者在展销会现场注意到，该公司的猪肉产品配有一张 独特的"身份证"——农垦农产品追溯码。消费者只需扫描产品外包装上的追溯码，就能清晰地查询到生 猪从饲养、免疫、检疫、运输、屠宰到销售的全过程。 "能明明白白地知道自己买的猪肉是从哪里来的，猪是怎么长大的，肉吃得才叫放心。"在展销会现场， 一位刚扫描完追溯码的市民笑着说。 近年来，农产品消费升级趋势明显，不少消费者从对"量"的满足转向对"质"的追求，更愿为优质产地、 独特口感等"品质型"消费买单。广西壮族自治区商务厅日前印发的《广西商务领域大力提振消费的若干 举措》明确提出，实施品质消费"引领提升"行动，其中，围绕拓展提升"桂字号"品牌推出多项具体措 施。 "哎呀，这烤肠味道好极啦！"一位刚刚品尝完烤肠的市民满脸兴奋 ...

Group 1 - The core viewpoint of the articles highlights the financial performance and strategic initiatives of Quanjude, including a revenue of 332 million yuan and a net profit of 4.21 million yuan for Q1 2025 [1] - Quanjude is actively exploring the transformation of its time-honored brand towards a younger demographic, implementing a strategy that combines traditional branding with new technology [1] - The company has engaged in deep cooperation with Meituan since Q4 2024, focusing on product structure, store models, and digital operations, leading to the creation of new "brand satellite stores" [1] Group 2 - Quanjude has announced the opening of its first direct-operated store in Haikou, Hainan, set to open in May 2025, with an area of over 756 square meters to cater to various dining scenarios [1] - The company showcased its "Zero Research Institute" brand at the 112th Chengdu Spring Sugar and Alcohol Fair, featuring a range of healthy snack products, including duck-based items [2] - Quanjude aims to enhance customer experience through a dual-track model of "themed stores + retail," focusing on both core customer retention and reaching a broader audience with snack and customized products [2]