转自：南京晨报 全市11个区的135道地道美食精彩纷呈，藏着南京人"舌尖上的山河岁月"。 "不止'苏超'还有苏味"——2025年即将过去，"苏超"的激情未褪，另一场关于"味蕾"的盛宴已悄然拉开 序幕，十三城美食争霸，线上票选战火正燃。江苏省商务厅正在开展江苏十三城"百县千味"地标美食人 气大PK，全省13城、 95个县（市、区）1043道地标美食逐鹿江湖，快来为南京美食打call！ 千年文枢地，六朝金陵味。南京味道，是千年历史的沉淀，是街头巷尾的烟火，也是宴席雅集的精致。 （来源：南京晨报） 从金陵盐水鸭的皮白肉嫩、咸香入骨，到鸡汁汤包的皮薄如纸、汤浓如韵；从鸭血粉丝汤的鸭血嫩滑、 粉丝爽口，到固城湖螃蟹的膏黄饱满、肉质鲜甜；从民国美龄粥的香甜绵密，到雨花石汤圆的匠心独 运…… 南京晨报/爱南京记者 金磊 投南京，就是投给一座城的烟火与风雅。 记者从南京市商务局获悉，"江苏味道"冬季美食推广季暨"我是厨神"系列活动启动以来，南京市积极组 织"我是厨神"ד南京味道"餐饮促消费活动。12月9日，组织"宁味鸭王、鸭都盛筵"活动；12月10日，组 织南京秦淮小吃厨艺竞赛；12月19日，举办雨花台区暖冬消费季暨首届国际 ...

Core Insights - The 17th "Double 11" e-commerce promotion will end on November 14, featuring simplified discount methods such as "instant discounts" and "cash subsidies" to enhance consumer experience [1] Group 1: Online and Offline Integration - Nanjing's Commerce Bureau has actively promoted local products on platforms, boosting online retail sales significantly, particularly in key categories like home appliances and daily necessities [2] - The average daily processing volume at Nanjing's postal center increased by 13% year-on-year during the "Double 11" period, reflecting strong sales performance [2] - JD Electronics and Suning's offline stores have seen a surge in customer traffic, with JD's store traffic increasing by 20.5% month-on-month [2][3] Group 2: Consumer Trends - There is a notable shift in consumer demographics, with younger generations and the elderly becoming the main consumer groups for home appliances, emphasizing quality and personalized products [3] - Smart home appliances with AI features accounted for over 55% of sales, indicating a growing preference for technology-driven products among consumers [3] Group 3: Live Streaming Commerce - Live streaming has emerged as a dominant sales channel during "Double 11," with significant sales generated by various companies leveraging multi-platform live streaming strategies [4] - Nanjing's top live streaming companies achieved impressive sales figures, with one company selling 48.93 million on the first day of "Double 11" [4] Group 4: Promotional Strategies - The timing of "Double 11" coincided with the "Super League" finals, leading to increased promotional activities and digital coupon distribution, resulting in substantial sales growth for platforms like Taobao and Meituan [5] - Taobao's flash sales saw a 92% year-on-year increase in transaction volume in the Nanjing area during the finals [5] Group 5: Logistics and Delivery - The logistics sector adapted to the extended 25-day promotional period, resulting in a more stable delivery process with an average daily delivery volume of approximately 3.7 million packages [7] - Various courier companies implemented strategies to optimize delivery efficiency, including smart forecasting and pre-packaging, leading to improved delivery times [7]