如果要提名过去一年最火热的全民爱好，年轻人自己的十字绣——"拼豆"，绝对是其中黑马。 且不说社交媒体上突然大量涌现出的拼豆日常，根本滑不到底； 光是能让年轻人沉下屁股，一投入就是数小时的沉浸式手作，拼豆的魔力就已显现一二。 再翻看网友们晒出的作品，也很容易越看越上头—— 从简单的平面图，到颇有立体效果的2.5D成品，一直进化到难度拉满的3D。 一双手，一把豆，拼出了无所不能的像素宇宙。 01 试一次年轻人的十字绣，才懂了"烂手回冬" 让无数人上瘾的拼豆，只说操作方法其实很简单。 将五颜六色的微型塑料豆，按照固定图案排列在钉板上，再拿起熨斗加热定型，成品即出。 图源小红书@死鱼明天吃，已授权 由于是以点阵形式成图，它还有个名字：像素画。 图源小红书@Poison，已授权 看着全网"第一次拼豆就成功""有手就行"的战绩帖比比皆是，让人不由跃跃欲试。 稍等稍等，在正式迈入拼豆世界之前，或许你该切换到真实的新手频道。 本来想拼一只潦草小狗的，不知从哪里开始出了错，秒变愤怒老山羊。 图源小红书@清尘手作 K.S，已授权 印象中的抽象Hello Kitty，在平平无奇手作小天才的加持下，被烫成了命很苦的样子。 这里所说的 ...

Core Insights - Young Americans in their twenties and thirties are increasingly engaging in retro hobbies, often referred to as "grandma hobbies," such as embroidery and journaling, as a way to disconnect from digital distractions and slow down their pace of life [1][2] Group 1: Trends in Hobbies - There has been a significant rise in interest in hands-on activities among young people, with a doubling of events related to scrapbooking and journaling from 2023 to 2024, according to Eventbrite [1] - Sales of cross-stitch patterns increased by 89% in May 2023 compared to the same month in the previous year, while sales of embroidery canvases rose by 88% [1] - A survey by Mintel revealed that 71% of 2,000 American adults participated in craft projects in 2024, with 86% of Generation Z identifying as crafters [1] Group 2: Social Aspects of Crafting - The Woobles company hosted a successful anniversary event in New York, attracting over 6,000 attendees, indicating a strong community interest in crafting [2] - Young professionals, such as a 29-year-old lawyer, are using embroidery as a means to unwind from their demanding work schedules, fostering social connections through shared crafting activities [2] - Crafting provides an opportunity for friends to engage in quiet, meaningful interactions, enhancing personal relationships [2]

Core Insights - Canada Goose reported a robust financial performance for Q4 of fiscal year 2025, demonstrating resilience and strategic foresight in a complex market environment [1] - The company achieved a 7.4% year-over-year revenue growth, driven by direct-to-consumer (DTC) channels and strong performance in the Asia-Pacific region [2][4] - The brand's innovative product strategies and effective retail execution have solidified its competitive edge in the high-end functional apparel market [5][11] Revenue Growth and Market Performance - In Q4 of fiscal year 2025, Canada Goose's global revenue reached CAD 1.3484 billion, reflecting a 1.1% increase year-over-year [2] - The DTC channel saw a comparable sales growth of 6.8%, contributing significantly to overall revenue growth [2] - The Asia-Pacific region experienced a revenue increase of 15.2%, with Greater China showing a 7.9% growth, validating the effectiveness of localized strategies [4] Product Innovation and Brand Strategy - Canada Goose has focused on product innovation, launching new collections such as the Sea Mantra series and eyewear, which led to a 19% increase in global brand search volume [5] - The introduction of the Snow Goose capsule collection by creative director Haider Ackermann has enhanced brand storytelling and market presence [5] - The brand's diverse product offerings, including lightweight down jackets and accessories, have attracted a broader customer base while reinforcing its position in the functional apparel sector [5] Retail Operations and Supply Chain Efficiency - The company has optimized retail operations through enhanced customer experience and supply chain improvements, resulting in a significant increase in comparable store conversion rates [7] - Canada Goose's inventory management has shown a positive trend, with inventory decreasing by 13.75% year-over-year to CAD 384 million, marking the sixth consecutive quarter of decline [7] - The brand's high proportion of locally manufactured products has ensured supply chain stability and reduced trade risks, enhancing the high-end market experience [7] Strategic Focus for Future Growth - For fiscal year 2026, Canada Goose plans to concentrate on marketing investment, category expansion, retail business development, and operational efficiency as core strategic areas [8][9] - The brand aims to increase marketing spending as a percentage of overall revenue to enhance brand visibility and cultural relevance [8] - Canada Goose will continue to refine its product structure, focusing on core items while innovating within existing categories to meet diverse consumer needs [9] Integrated Strategic Framework - Canada Goose's four strategic pillars are interconnected, creating a dynamic cycle of demand insight, product innovation, experiential delivery, and efficiency support [11] - The brand's approach transforms high-end brand attributes into tangible consumer experiences and measurable operational efficiency, solidifying its position in the high-end market [11] - The company's financial report serves as a model for navigating market cycles, emphasizing direct consumer engagement, localized marketing, and product innovation to build resilience against external risks [11][12]