Group 1 - Domestic travel demand remains high during the summer, with significant increases in hotel, flight, and tour searches on Meituan Travel, showing 48% growth in hotel searches, 99% in flight searches, and 42% in tour searches since July [1] - Popular attractions like the Shanghai Natural History Museum and Haichang Ocean Park are experiencing record visitor numbers, with the museum reaching 4,800 visitors in a single day despite adverse weather conditions [2][3] - Haichang Ocean Park's hotel bookings are in high demand, particularly for the Ultraman-themed hotel, with a 10% increase in occupancy rates compared to last year [13] Group 2 - The "night economy" is thriving, with night tour-related searches and comments on Meituan Travel doubling since July, indicating a growing trend for nighttime activities [22] - Many attractions are extending their hours to accommodate night visitors, with significant increases in searches for night tours, such as a 200% rise for museum night tours [23] - Government initiatives in cities like Shanghai and Shenzhen are promoting the development of nighttime dining and entertainment, enhancing the overall tourism experience and increasing visitor retention [28]

Group 1 - The domestic consumption market is showing characteristics of day-night interaction and diverse forms of coexistence, with "night tourism" related search and comment volumes increasing by around 100% since July [1] - From July 1 to July 21, the number of night orders in 127 cities increased by over 100% month-on-month, with cities like Luohe, Baotou, and Shuo Zhou experiencing growth rates exceeding 200% [1] - The peak hours for night economy activities are identified as 6 PM to 10 PM, with demands for tourism, leisure, and dining shopping being released during this period [1] Group 2 - The trend of night consumption is not only reflected in traditional night tours but also in the emergence of diverse and culturally rich night consumption scenarios, with "museum night tours" search heat increasing by nearly 200% [2] - Scenic spots are extending their operating hours and enhancing attractions through light shows and performances, leading to a nearly 230% increase in "scenic night tours" search heat from July 1 to July 29 [2] - The success of night consumption is attributed to collaborative efforts, with initiatives like "Exciting Night Shanghai" launched to support the development of night economy landmarks [2] Group 3 - Shenzhen is leveraging the Guangdong-Hong Kong-Macao Greater Bay Area to promote cross-border night economy, with night passenger flow at the Shenzhen-Hong Kong port increasing by 18% year-on-year [3] - The rise of night tourism extends business hours for merchants and enhances consumer engagement through innovative "culture + scene" models [3] - The focus on developing a sustainable "night economy" ecosystem includes deepening the integration of culture, commerce, and tourism, optimizing urban services, and promoting cross-regional resource coordination [3] Group 4 - The rise of summer "night economy" reflects an upgrade in consumer demand and indicates a deeper extension of urban economic vitality [4] - The acceleration of cultural and commercial tourism integration, along with improved supporting services, positions night consumption as a key driver for domestic demand, employment, and cultural heritage [4]

Group 1 - The Zhejiang First Wharf, which had been closed for 8 years, has resumed operations, enhancing the night tourism experience in Hangzhou [1][2] - The wharf, established in 1928, has a rich history of water transport and was a key departure point for passengers, with peak daily traffic reaching 20,000 people [1] - The reopening of the wharf includes significant upgrades, featuring cultural immersion, night sightseeing, dining on cruise ships, drone performances, and commercial operations [1] Group 2 - The "Qing Xizi" cruise ship offers a unique "cruise + drone" experience, integrating low-altitude flight with water tourism, and is the only large cruise ship on the Qiantang River that combines sightseeing, dining, brand events, weddings, and drone shows [2] - The night cruise lasts approximately 70 minutes and includes attractions such as the Qianwang Shooting Tide, Xixing Bridge, and the International Expo Center, with ticket prices starting at 128 yuan [2] - The revival of the Zhejiang First Wharf and the enhancement of night tourism along the Qiantang River inject new vitality into Hangzhou's night economy, with ongoing efforts to develop waterway tourism [2]