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吉利汽车 | 1月:插混+出口双增托底 极氪引领增长【国联民生汽车 崔琰团队】
汽车琰究· 2026-02-05 03:45
01 事件概述 公司 发布 2026 年 1 月销量公告,当月总销量 270,167 辆,同比增长 1% 。品牌方面,吉利品牌销量 217,438 辆,同比下滑 3% ;银河车型销量 82,990 辆,同比下滑 11% ;领克品牌销量 28,877 辆,同比下滑 4% ;极氪品牌销量 23,852 辆,同比增长 100% 。新能源板块中,纯电动汽车销量 68,012 辆,同比下滑 15% ;插电式混动 车销量 56,240 辆,同比增长 37% 。出口市场销量 60,506 辆,同比增长 121% 。 02 分析判断 ►主流品牌阶段性调整 高端品牌高增引领增长。 吉利与领克两大主流品牌销量同比分别下滑 3% 和 4% 。极氪品牌以 100% 同比增速成为增长核心,印证高端产品矩阵的市场接受度持续提升。银河品牌顺势切入大 型 MPV 高端市场,与极氪形成不同定位、不同动力的产品协同,"主流品牌筑牢基盘、高端品牌突破向上"的全球品牌矩阵逐步落地 。 ►新能源结构分化插混出口双增托底。 新能源板块呈现差异化发展态势,插电式混动车同比增长 37% ,精准匹配市场低油耗、续航无焦虑的核心需求,成为新能源板块增长主力;纯 ...
5月汽车终端景气度草根结论汇报
2025-05-18 15:48
Summary of Conference Call Records Industry Overview - The automotive industry is experiencing a seasonal decline post-May Day, with increased consumer hesitation leading to longer purchase decision cycles. The competition from models like Zeekr 007GT against Tesla Model 3 and Galaxy models against BYD is notable, but overall performance aligns with expectations [1][4] Key Insights on Passenger Vehicle Market - The passenger vehicle market's inventory remains stable with moderate price competition. BYD's smart driving models are seeing increased discounts to reduce inventory, while Li Auto's new models are enhancing cost-performance ratios through upgrades and promotions [1][5] - The annual retail forecast for passenger vehicles has been revised down to 23.69 million units, reflecting a year-on-year increase of 4.1%. The forecast for new energy vehicle retail has been reduced by 400,000 units, with a penetration rate decrease of 1% [1][12] Company-Specific Highlights BYD - BYD's non-self-driving models are seeing significant inventory reductions, with stock levels in central and southern China expected to last 10 to 20 days. The share of self-driving models has increased from 40-50% to 75-80% [6] Li Auto - Li Auto has launched new models with configuration upgrades while maintaining prices, resulting in strong order performance. The L series is particularly well-received, with price and benefits being key attractions [7] Tesla - Tesla's recent delivery data has been lower than expected, primarily due to competition from Zeekr 007GT and Avita 06, which are diverting customer attention and increasing consumer hesitation [9] AITO (问界) - AITO's M8 model has seen strong order volumes since its launch in mid-April, although it is impacting the M9 model due to similarities in size and pricing [10] Zeekr - Zeekr's 007JT model is performing as expected, but its impact on the 001 model has exceeded expectations. Discounts provided in Hangzhou may lead to internal competition [11] Heavy-Duty Truck Market Insights - The heavy-duty truck market is showing signs of growth following the implementation of National IV emission standards in most provinces. Electric heavy-duty trucks are performing well, while natural gas trucks are declining due to narrowing gas prices [3][17] - The forecast for May heavy-duty truck sales is set at 60,000 units, reflecting a year-on-year increase of 12%. The annual domestic sales forecast is 700,000 units, with a projected year-on-year growth of 16% [3][20] Additional Considerations - The overall sentiment in the heavy-duty truck market is optimistic, with expectations of increased sales following policy implementations. However, there is a noted time lag between order placements and actual sales [16] - The pricing trends for heavy-duty trucks indicate a general increase in electric vehicle prices by 10,000 to 20,000 yuan since the beginning of the year, with stable prices observed in most stores [18] This summary encapsulates the key points from the conference call records, highlighting the current state and expectations of the automotive and heavy-duty truck industries.