为深入贯彻落实国家"促消费、扩内需"的决策部署，进一步激发市场活力，近日，中国银联联合多家商 业银行、主流平台及海量商户，正式启动"锦绣团圆好礼，惠聚四海一家"年度大型惠民活动。即日起至 2026年3月底，活动将紧密围绕岁末年初消费旺季，通过覆盖线上线下、联接境内外的全景式优惠矩 阵，推动消费扩容提质，让政策暖意与市场红利精准触达广大消费者。 一件普惠民生消费的"关键小事"，将"国之大者"的宏大叙事以细密"针脚"缝合进群众美好幸福生活。作 为国家重要金融基础设施，中国银联响应国策、聚焦民需，以开放包容的新"四方模式"与全球网络优 势，高效联接供需两端，凝聚促消费"同盟军"合力，向重点消费领域引入金融活水，持续为畅通国民经 济循环、服务新发展格局提供坚实支撑。 场景贯通 传统与新兴消费共振 此次惠民活动深入全国36个省市，涵盖购物、餐饮、出行、文旅、冰雪等多元场景，兼顾传统高频消 费，以及悦己经济、文旅经济、银发经济、绿色消费等新业态新消费增长点。 在传统零售与国潮换新方面，携手王府井、百联、银泰百货等全国性百货，安踏、斐乐、太平鸟等国货 品牌，提供丰富满减优惠。餐饮方面，既涵盖爷爷不泡茶、德克士等休闲品牌，也 ...

Core Insights - China UnionPay actively responds to the national strategy of addressing population aging, collaborating with banks, institutions, and merchants to enhance the quality of the "silver economy" and inject new momentum into pension finance [1] Payment Security Assurance - On October 10, the Ministry of Civil Affairs announced the first batch of pension service consumption subsidy funds amounting to 1.16 billion yuan, marking the first nationwide subsidy project for elderly individuals with moderate to severe disabilities [2] - China UnionPay ensures smooth usage of consumption vouchers in elderly care scenarios by establishing a comprehensive risk control system and implementing fee reductions, thereby safeguarding the financial interests of the elderly and alleviating operational pressures on care institutions [2] - Various payment methods, including QR codes, social security cards, bank cards, and facial recognition, are supported, particularly retaining card payments familiar to the elderly, effectively bridging the digital divide [2] Warm-hearted Meal Assistance Program - In the community elderly care sector, meal assistance is a key component of the "six assistance" services, with China UnionPay facilitating the distribution of over 280 million yuan in meal subsidies [3] - In Qingdao, nearly 130,000 elderly individuals benefit daily from the meal assistance system supported by UnionPay, experiencing both nutritional meals and government care [3] - By the end of 2025, UnionPay aims to establish meal assistance points in 36 regions across China, ensuring convenient access to affordable and nutritious dining services for the elderly [3] Improved Service System - The "Vitality Life Card," launched by UnionPay in collaboration with multiple banks, integrates 12 exclusive benefits covering travel, health, and transportation, enhancing the experience for elderly users [4] - Over 80% of tertiary hospitals, more than 2,600 4A5A scenic spots, and 85,000 hotels nationwide support UnionPay card payments, facilitating seamless transactions for elderly individuals [4] - The "Caring Version" of the Cloud Flash Payment APP includes features like voice search and facial recognition prompts, making it easier for elderly users unfamiliar with smartphones to operate [4] - UnionPay is committed to building a comprehensive pension financial system, optimizing the elderly experience from community dining to travel and hospital payments, while continuing to deepen collaboration with government departments and industry partners [4]

Core Viewpoint - The recent National Day and Mid-Autumn Festival holiday saw a surge in consumer spending on deep travel, cultural experiences, smart home appliances, and domestic products, driven by initiatives from UnionPay and various industry partners to promote consumption through activities like "travel with events" and "taste food with events" [1][5] Group 1: Consumption Trends - Deep travel and cultural experiences emerged as new consumption hotspots during the holiday [1] - The "Super Night" promotional event in Jiangsu led to a 22% year-on-year increase in sales in participating commercial districts [1] - In Ningbo, the "Ticket Gift" promotion allowed visitors to enjoy exclusive discounts at nearly 500 local merchants, enhancing the overall tourist experience [3] Group 2: Collaborative Initiatives - UnionPay collaborated with local governments to create over 20 secondary viewing sites for the "Super" events, boosting local engagement [1] - The "优服地图" initiative by UnionPay covers over 5,000 merchants in Ningbo, providing comprehensive payment guidance for tourists [3] - The "Follow the Movie to Taste Food" initiative in Xiamen linked movie ticket purchases with dining discounts, engaging 137,500 participants [4] Group 3: Consumer Behavior - Consumers took advantage of the "old for new" policy to upgrade home appliances, with significant sales increases in smart home products [6] - The participation in the "old for new" public service platform saw a 4.5% month-on-month increase during the holiday [6] - Domestic brands gained popularity among consumers, particularly in the smart home appliance sector [6]