马年春节假期江苏接待游客超7581万人次 中新网南京2月24日电 (记者 徐珊珊)2026年春节假期，江苏文旅市场交出亮眼成绩单。记者24日从江苏 省文旅厅获悉，经综合测算，春节期间，江苏全省共接待游客7581.12万人次，实现游客总花费609.63亿 元，按可比口径分别增长10.1%和10.5%。 2月22日，游客们在世界文化遗产南京明孝陵参观。中新网记者 泱波 摄 江苏各文艺院团、剧场上演戏曲、曲艺、音乐会等营业性演出465场，现场观众超60万人次。《大梦红 楼》《镜花绮梦》等演出广受好评，连云港海州古城电音节吸引全国网友关注。 文旅产品尽显多元特色，江苏景区、旅游度假区、休闲街区举办迎春主题活动334项，90余家省级以上 乡村旅游重点村镇推出年货大集、民俗表演等200余项活动。长江游轮、"夜泊秦淮"画舫等30多条水上 旅游线路彰显"水韵"特色。(完) 来源：中国新闻网 编辑：万可义 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精 ...

Core Insights - Jiangsu Province's cultural and tourism system plans to launch over 5,800 cultural and tourism activities during the 2026 Spring Festival, aiming to create a vibrant festive atmosphere and boost the market [1] Group 1: Cultural Activities - The province's theme "Water Charm Jiangsu: Inviting You to Celebrate the New Year" will feature series of activities such as "Intangible Cultural Heritage Celebrating the New Year" and "Celebrating the New Year in Museums" [1] - More than 360 commercial performances will be held across the province, including immersive shows like "Dream of the Red Chamber" in Nanjing and a children's drama exhibition in Yancheng [1] Group 2: Museum and Heritage Events - A total of 335 museums will offer over 700 special exhibitions and more than 1,000 educational activities, with 79 museums extending their opening hours [2] - Notable events include the woodblock New Year painting exhibition at the Yangzhou Grand Canal Museum and the 40th Qinhuai Lantern Festival, alongside 790 intangible cultural heritage activities [2] Group 3: New Tourism Products - New tourism offerings such as Yangtze River cruises, Taihu Lake boat tours, and themed parks are gaining popularity, with the global debut of the iQIYI theme park in Yangzhou and the 86-version "Journey to the West" theme park in Nanjing [2] - Additional products like hot spring wellness, e-sports with traditional culture themes, and Hanfu parades cater to diverse consumer demands [2] Group 4: Consumer Incentives - Over 300 consumer-friendly measures have been introduced, including cultural tourism vouchers, ticket discounts, and hotel packages, with more than 200 star-rated hotels offering value-for-money New Year's Eve dinner options [2] - Online promotions through major OTA platforms and offline marketing in key cities aim to stimulate consumer interest [2] Group 5: Inbound Tourism - The "Happy Spring Festival" initiative promotes inbound tourism, offering customized service packages and exclusive itineraries to enhance the international appeal of "Water Charm Jiangsu" [2] Group 6: Safety Measures - The provincial cultural and tourism system emphasizes safety responsibilities, enhancing facility management, scenic area reservations, market supervision, and service optimization [2] - A smart tourism platform will monitor over 6,000 key locations in real-time to ensure a safe and comfortable experience for residents and visitors during the New Year celebrations [2]

Core Viewpoint - The development of the Yangtze River Economic Belt over the past decade has been significantly influenced by cultural protection and transmission, showcasing a transformation that integrates historical heritage with modern technology and tourism [1][12]. Group 1: Cultural Heritage Protection - The Baidong Liang underwater museum has implemented innovative protection methods for ancient inscriptions, utilizing a "pressure-free container" principle to preserve cultural artifacts in situ [3][5]. - Over the past ten years, 1,335 cultural heritage protection projects have been completed in the Three Gorges area, with over 200,000 artifacts unearthed and 34 museums established [5][9]. - The integration of technology has enhanced the visibility and clarity of cultural relics, allowing for better public engagement and understanding of historical significance [5][12]. Group 2: Cultural Tourism Development - The Yangtze River cruise industry has evolved, with larger vessels and a more international tourist demographic, emphasizing cultural exploration along the river [7][9]. - The establishment of the "Beautiful Yangtze River Three Gorges Cultural Tourism Industry Alliance" aims to connect various districts along the river, promoting cultural tourism and enhancing visitor experiences [7][9]. - The construction of the Yangtze National Cultural Park has begun, integrating natural landscapes with historical narratives, particularly in cities like Jiujiang [9][10]. Group 3: Innovation in Traditional Crafts - The traditional craft of iron painting in Wuhu has seen a revival, with modern design techniques being introduced by younger artisans, leading to increased tourist interest and economic growth [10][12]. - The past decade has seen a shift from traditional apprenticeship to institutional training for crafts, with nearly 700 students trained in iron painting techniques [12][14]. - Various regions have explored innovative paths for intangible cultural heritage, integrating traditional crafts with modern market demands, thus ensuring their sustainability and relevance [14]. Group 4: Cultural Integration and Future Prospects - The Yangtze River culture reflects a blend of diverse traditions, showcasing the continuous evolution and innovation of Chinese civilization over the past 5,000 years [14]. - The ongoing cultural initiatives aim to create a vibrant cultural landscape that resonates with both historical significance and contemporary relevance, fostering a shared national identity [14].