汉服巡游
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游花灯放河灯 城厢古城年味浓
Xin Lang Cai Jing· 2026-02-20 14:31
花灯巡游。(白桂斌 摄) 晚上7点,夜幕降临,花灯巡游正式开始。"火树银花不夜天",城厢古城化身光影秘境,上演一场璀璨的花灯盛宴——鱼灯、龙灯、马灯……各式花灯流光 溢彩,形态各异灯光透过灯纸,在青石板路上投下斑驳光影。此时,刘亮和儿子手持自己做的兔灯,跟着队伍到古城多个景点巡游,锣鼓声、欢呼声此起彼 伏,市民游客纷纷驻足观赏、拍照打卡,定格这限定的新春年味。 转自:四川在线 四川在线记者 陈昊 2月20日,大年初四,成都市青白江区城厢古城沉浸在浓浓的年味里。 "这两天的朋友圈,都被城厢古城的绝美花灯承包了。"当天下午,当地居民刘亮带着儿子来到绣川广场,与其他市民游客围坐一起,扎骨架、糊灯纸、绘纹 样……指尖翻飞间,一个个萌趣十足的花灯渐渐成型。"非遗花灯手作体验特别有意义,小孩特别喜欢,做完花灯就等着参加花灯巡游了。" 花灯巡游。(白桂斌 摄) 同一时间,在古城西街西牌坊护城河畔,上百名市民游客点亮河灯,放入潺潺流水中。一盏盏河灯带着新春的祝福与期许,顺着河水缓缓流淌,与岸边巡游 的花灯交相辉映。 不只是游花灯和放河灯。今年春节期间,城厢古城还常态化举行非遗皮影戏专场展演、汉服巡游、"钢花十二韵"音乐会、音 ...
来爽爽贵阳温暖过大年
Xin Lang Cai Jing· 2026-02-14 23:01
到贵阳过大年,不仅文旅活动丰富,还有实打实的优惠。游客除了享受到全省执行的"2026年贵州文旅 优惠政策""票根优惠活动"、高坡云顶滑雪场优惠套餐、11家温泉景区门票优惠外,贵阳市的青岩古 镇、红飘带、天河潭等13家景区还与黔南自治州罗甸县大小井、红水河、玉湖3家景区的票根进行联 动,能享受5至8折不等的优惠。 转自:贵州日报 贵州日报天眼新闻记者 谢予谦 姜春艳 记者在黔灵山公园门口看到,街区里人潮如织。琳琅满目的非遗手作、生态好物、地道小吃,成为广大 游客解锁贵阳年味的打卡地。第一次到贵阳过年的河南游客文诗乐快言快语:"没想到贵阳过年这么热 闹喜庆,仅仅一个黔灵山公园,从大年初一持续到元宵节都排有森林音乐会、汉服巡游、苗族风情节等 活动,我每个都想看,但全省共有1000多场主题活动,看不完,根本看不完"。太平路、青云市集等贵 阳的文旅特色街区已挂上红灯笼,沿街透着喜庆,"过年我们照常营业,一定要让游客在贵州吃得尽 兴!"太平路贵阳特色卤味店老板黄洁说。 贵阳街头巷尾的年味好戏也即将登台亮相。作为贵阳文旅特色IP,该市春节期间将在文昌阁、花溪公 园、多彩贵州城等地举办23场"路边音乐会";青岩古镇、天河潭等 ...
5800余项活动精彩纷呈! 江苏文旅喜迎新春“开门红”
Xin Lang Cai Jing· 2026-02-12 12:20
Core Insights - Jiangsu Province's cultural and tourism system plans to launch over 5,800 cultural and tourism activities during the 2026 Spring Festival, aiming to create a vibrant festive atmosphere and boost the market [1] Group 1: Cultural Activities - The province's theme "Water Charm Jiangsu: Inviting You to Celebrate the New Year" will feature series of activities such as "Intangible Cultural Heritage Celebrating the New Year" and "Celebrating the New Year in Museums" [1] - More than 360 commercial performances will be held across the province, including immersive shows like "Dream of the Red Chamber" in Nanjing and a children's drama exhibition in Yancheng [1] Group 2: Museum and Heritage Events - A total of 335 museums will offer over 700 special exhibitions and more than 1,000 educational activities, with 79 museums extending their opening hours [2] - Notable events include the woodblock New Year painting exhibition at the Yangzhou Grand Canal Museum and the 40th Qinhuai Lantern Festival, alongside 790 intangible cultural heritage activities [2] Group 3: New Tourism Products - New tourism offerings such as Yangtze River cruises, Taihu Lake boat tours, and themed parks are gaining popularity, with the global debut of the iQIYI theme park in Yangzhou and the 86-version "Journey to the West" theme park in Nanjing [2] - Additional products like hot spring wellness, e-sports with traditional culture themes, and Hanfu parades cater to diverse consumer demands [2] Group 4: Consumer Incentives - Over 300 consumer-friendly measures have been introduced, including cultural tourism vouchers, ticket discounts, and hotel packages, with more than 200 star-rated hotels offering value-for-money New Year's Eve dinner options [2] - Online promotions through major OTA platforms and offline marketing in key cities aim to stimulate consumer interest [2] Group 5: Inbound Tourism - The "Happy Spring Festival" initiative promotes inbound tourism, offering customized service packages and exclusive itineraries to enhance the international appeal of "Water Charm Jiangsu" [2] Group 6: Safety Measures - The provincial cultural and tourism system emphasizes safety responsibilities, enhancing facility management, scenic area reservations, market supervision, and service optimization [2] - A smart tourism platform will monitor over 6,000 key locations in real-time to ensure a safe and comfortable experience for residents and visitors during the New Year celebrations [2]
东门步行街“蝶变”再造消费活力高地
Sou Hu Cai Jing· 2025-12-25 06:00
Core Perspective - The article highlights the transformation of Dongmen, a historic commercial area in Shenzhen, into a vibrant and modern shopping district while preserving its cultural heritage and local charm [1][4][10]. Group 1: Urban Renewal and Development - Dongmen is undergoing a meticulous renovation process characterized by a "repair as old, see new as new" philosophy, focusing on upgrading 22 key buildings and 8 distinctive streets without major disruptions [4][5]. - The total area of the renovation project is 12,300 square meters, which includes updates to underground utilities and surface landscapes [4]. - The project employs a collaborative model involving government leadership, state-owned enterprise investment, and market-driven operations to revitalize underutilized properties [4][5]. Group 2: New Commercial Complexes - The transformation includes the establishment of "New White Horse·Dimension No. 9," the first commercial complex in the Greater Bay Area centered on "anime, games, and virtual idols" [3][4]. - This new complex aims to activate surrounding businesses, enhancing the overall commercial ecosystem in Dongmen [4]. Group 3: Consumer Experience and Engagement - A 12-day carnival titled "National Style Dimension·Trendy Dongmen" will take place, featuring various activities that blend traditional culture with modern trends, aiming to create an immersive consumer experience [8]. - The district's new positioning as a "vibrant and fashionable pedestrian street" caters to the emotional and experiential needs of younger consumers [8][11]. Group 4: Brand and Retail Expansion - Dongmen has introduced 88 new brand stores this year, focusing on national trends and the anime sector, which has significantly increased its appeal to younger shoppers [9][10]. - Landmark stores such as the largest H&M flagship in South China have become popular destinations, enhancing the shopping experience [9]. Group 5: Technological Integration and Safety - The implementation of smart infrastructure, including multifunctional smart lamp posts and a comprehensive fire safety system, has modernized the area and improved safety [10]. - Foot traffic in the pedestrian street has reached 79.6 million this year, reflecting a 13.95% increase compared to the previous year, indicating a resurgence in commercial activity [10]. Group 6: Regional Collaboration and Internationalization - The collaboration between Dongmen and other regions, such as Hong Kong and Macau, has been formalized, enhancing cross-border commercial interactions [10]. - The introduction of a tax refund service for international tourists aims to elevate Dongmen's status as an international shopping hub [10]. Group 7: Future Development Plans - Dongmen plans to expand its consumer space and innovate governance mechanisms, exploring new models that integrate ecological and commercial elements [11]. - The district aims to maintain a balance between historical significance and modern commercial vitality, creating a unique cultural identity [11].
重视情绪经济潜力,创造更多消费“留量”
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-04 17:44
Group 1 - The core viewpoint of the articles highlights a significant rebound in cultural consumption during the Dragon Boat Festival, with total box office revenue exceeding 400 million yuan, a year-on-year increase of 20.1% compared to the previous year [1] - The integration of traditional cultural events with modern entertainment, such as the "Dragon Super" race and the "Thirteen Taibao" football competition, showcases the potential for innovative supply-side strategies to boost consumer spending [1][2] - Emotional-driven consumption is becoming a key factor, particularly among younger demographics, as they seek experiences that resonate with their interests and cultural values, leading to a shift from passive acceptance to active participation [2][3] Group 2 - The transformation in consumer demand is pushing companies to shift from producing functional products to creating emotional value, emphasizing the importance of experience over material ownership [3] - A sustainable cultural consumption market relies on achieving a dynamic balance between supply and demand, necessitating long-term strategies beyond short-term holiday planning [3][4] - The surge in consumption during the Dragon Boat Festival is a result of the resonance between traditional and modern elements, as well as the interplay between cultural identity and economic policies [4]