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东门步行街“蝶变”再造消费活力高地
Sou Hu Cai Jing· 2025-12-25 06:00
"'以点带面'是我们的期望。只要业态成功激活,周边的餐饮、潮玩等体验业态自然会被带动起来。"新 白马·次元9号的项目负责人文锐期待着,人们行至广场中央,所见即是"新东门的新形象"。 站在今日的东门主街,时空仿佛被折叠成清晰的纹路,一种独特的"层叠感"扑面而来:耳边是数十年如 一日的"十元三件"吆喝声,鼻尖飘过老凉茶铺里荡漾的草本苦香,而抬眼处,二次元主题商场的巨幕正 流转着绚烂的动画光影——市井的烟火与赛博的幻彩,在此碰撞、交织,恍若一场流动的岭南幻梦。不 同世代的深圳,就这样被浓缩在同一帧街景里。 从明代的"深圳墟"到改革开放的商业摇篮,东门始终深植着这座城市最强劲的商业脉搏。"没来过东 门,等于没到过深圳"——这句流传甚广的话,承载了几代人对深圳最鲜活、最市井的集体记忆。如 今,面对商业浪潮的不断翻新,这条刻满岁月痕迹的老街,正以"绣花功夫"般的细腻与耐心,在保留厚 重记忆与迎接崭新未来之间,探寻一条属于自己的焕新之路。 大湾区首个以"动漫+游戏+虚拟偶像"为核心的潮玩商业综合体"新白马·次元9号"。 ●"微改造"的绣花功夫:面子焕新颜,里子塑风骨 "现在的东门干净整洁,感觉舒服多了。"步入东门,许多访客 ...
重视情绪经济潜力,创造更多消费“留量”
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-04 17:44
Group 1 - The core viewpoint of the articles highlights a significant rebound in cultural consumption during the Dragon Boat Festival, with total box office revenue exceeding 400 million yuan, a year-on-year increase of 20.1% compared to the previous year [1] - The integration of traditional cultural events with modern entertainment, such as the "Dragon Super" race and the "Thirteen Taibao" football competition, showcases the potential for innovative supply-side strategies to boost consumer spending [1][2] - Emotional-driven consumption is becoming a key factor, particularly among younger demographics, as they seek experiences that resonate with their interests and cultural values, leading to a shift from passive acceptance to active participation [2][3] Group 2 - The transformation in consumer demand is pushing companies to shift from producing functional products to creating emotional value, emphasizing the importance of experience over material ownership [3] - A sustainable cultural consumption market relies on achieving a dynamic balance between supply and demand, necessitating long-term strategies beyond short-term holiday planning [3][4] - The surge in consumption during the Dragon Boat Festival is a result of the resonance between traditional and modern elements, as well as the interplay between cultural identity and economic policies [4]