转自：龙头新闻·黑龙江日报 黑龙江展馆 北大荒展台前围满了观众，袋装长粒香米颗粒饱满、泛着油亮光泽，桶装非转基因豆油澄澈透明，精致 包装的杂粮礼盒码得整整齐齐。"这米产自松嫩平原黑土带，煮出来的饭自带清甜！"北大荒食品有限公 司福州分公司福州区经理林运彩介绍，"黑龙江的黑土是'耕地中的大熊猫'，从种植到加工我们全程严 把控，就是要把最纯的龙江味送到南方餐桌。"据他透露，企业已经参加了多届投洽会，以往投洽会帮 产品敲开了福建商超、社区便利店的大门，这次还要进一步拓展市场。 9月8日，第二十五届中国国际投资贸易洽谈会在厦门开幕。黑龙江展区凭借"冰雪、科技、农业、中俄 合作"四大核心主题，以鲜活展品与互动场景成为全场焦点，全方位展现出龙江的地域特色与产业活 力。 舌尖上的龙江：黑土珍品圈粉无数 农业展区是黑龙江馆的"人气担当"，从黑土地里长出来的米面粮油，到山林间藏着的珍稀特产，满 满"龙江风情"让参观者挪不开眼，咨询声、赞叹声不绝。 另一侧的大兴安岭富林山野珍品展位同样热闹，有机木耳舒展厚实，野生榛蘑、元蘑裹着自然菌香，瓶 装桦树汁清透亮泽，不少年轻参观者举着手机拍照打卡。"我们带来了有机山珍、野生浆果制品等3大 ...

Core Viewpoint - The article discusses the emergence of a new generation of national brands in mature industries, highlighting their rapid growth and innovative approaches to product and channel development [4][5][7]. Group 1: New Generation National Brands - New generation national brands are identified as those that leverage existing categories to create impactful new brands through innovative products and models [4]. - Three companies backed by Qicheng Capital have achieved annual sales of over 5 billion, exemplifying this trend: October Rice Field, Zhihui, and Genji Wood Language [5]. - These brands can quickly establish significant market positions in mature industries, continuously refining their product models to create new products with a scale of 1 billion [7]. Group 2: Online and Offline Integration - The new generation of national brands excels in becoming omnichannel champions by effectively utilizing online platforms like JD.com, Tmall, and Douyin to achieve rapid growth [8]. - By leveraging online success, these brands can transition into offline channels, aiming for sales scales between 5 billion and 10 billion [8]. Group 3: Case Studies of Successful Brands - October Rice Field has become the leading online brand in the rice category, achieving nearly 5 billion in sales last year and listing on the Hong Kong Stock Exchange [9]. - The brand's success is attributed to its high-quality sourcing, efficient supply chain management, and strong market share [10][11]. - Genji Wood Language has focused on health-conscious materials and aesthetic appeal, achieving significant sales growth by starting online and expanding to offline stores [12][14]. - The brand has capitalized on local supply chain advantages and competitive pricing to attract consumers [13][14]. - Zhihui has disrupted the paper towel market by offering affordable products directly to consumers, gaining a large user base in lower-tier cities [17][18]. - The brand's innovative packaging and marketing strategies have led to explosive sales growth, particularly through platforms like Douyin [20][21].