为提升金融服务透明度，增强公众对信贷业务的认知与信任，2025年以来，邮储银行洛阳市分行持续深 化"阳光信贷"宣传活动，通过进商圈、进企业及营业网点多维度、全覆盖的宣传模式，主动接受内外部 监督，让"阳光信贷"理念深入人心。 此外，该行还积极开展"进商圈、进企业、进社区"系列精准化宣传活动，在商圈设立"金融服务驿站"， 组织信贷团队利用商户经营闲暇时段，集中讲解小微企业贷款、个人消费贷等产品政策，剖析非法中介 常见诈骗手段，帮助商户识破"低息贷款""快速下款"等陷阱。 据介绍，此次"阳光信贷"宣传活动有效提升了邮储银行信贷业务的知晓度和透明度，彰显了邮储银行洛 阳市分行践行普惠金融、服务民生的责任担当，有助于推动金融服务更透明、更高效、更安全，进而为 洛阳市经济高质量发展提供更加有力的金融支撑。 活动期间，该行以洛阳市营业网点为核心宣传阵地，构建起"网点+厅堂+柜台"的三位一体宣传矩阵。 该行通过在网点设置"阳光信贷"主题海报，传递阳光信贷的优势与特色，并通过电视循环播放"阳光信 贷"主题宣传动画，将信贷申请、审批、放款的全流程可视化呈现，让客户更直观地了解"阳光信贷"业 务。 同时，该行还对外主动公布监督举 ...

Core Viewpoint - Water West Village in Liyang, Jiangsu Province, is leveraging its rich red cultural heritage and agricultural resources to develop a unique model of "red culture + green industry," achieving significant economic growth [1][3]. Group 1: Economic Development - Water West Village has achieved a total output value exceeding 15 million yuan and collective income surpassing 2 million yuan by the end of 2024 [1]. - Jiangnan Rural Commercial Bank has opened a red financial history exhibition hall in Water West Village, supporting local development through a "red party building + finance" model [1][2]. Group 2: Financial Services - Jiangnan Rural Commercial Bank has established over 1,000 inclusive financial service points, providing various services such as small withdrawals, convenient payments, and policy consultations to enhance rural financial accessibility [2]. - The bank has issued nearly 20 million yuan in loans to farmers in the village, with over 8.6 million yuan in credit granted to 498 households, meeting diverse funding needs [3]. Group 3: Innovation and Support - The bank is actively involved in rural financial reform and has supported the village in becoming a pilot for national rural homestead system reform and a model for ecological civilization [3]. - Jiangnan Rural Commercial Bank has launched the "Jiangnan Science Loan" brand to provide comprehensive services to innovative enterprises, with a technology finance loan balance of 33.32 billion yuan as of June [4]. Group 4: Green and Inclusive Finance - The bank has issued 3.96 billion yuan in carbon reduction loans and launched the first green financial bond in Changzhou, with a total green finance loan balance of 34.87 billion yuan [4]. - The bank's micro-loan division has provided financing exceeding 1.8 billion yuan to 1,850 small micro-enterprises, with inclusive finance products reaching loan balances of over 20 billion yuan each [5].

Core Viewpoint - The Postal Savings Bank of China (PSBC) is actively promoting the "Sunshine Credit" culture through various initiatives in Leshan City, aiming to enhance transparency and customer satisfaction in its credit services [1][2]. Group 1: Sunshine Credit Activities - During June 2025, PSBC's Leshan branch conducted a series of promotional activities for "Sunshine Credit," significantly improving its local presence and customer awareness [1]. - Various branches set up promotional displays and engaged customers directly, distributing informational materials and providing one-on-one explanations of credit services [1]. - The activities included a policy presentation at the employment and entrepreneurship center, which helped inform local clients and the community about PSBC's credit policies and financial products [1]. Group 2: Employee Education and Compliance - The Leshan branches emphasized the importance of a transparent and honest credit culture through employee training sessions, focusing on compliance and ethical standards [2]. - Initiatives included revisiting the Sunshine Credit commitment, educating staff on case warnings, and conducting knowledge quizzes to reinforce the culture [2]. - The bank aims to combat illegal loan intermediaries and fraud, ensuring the protection of financial consumers and maintaining the integrity of its credit operations [2]. Group 3: Future Directions - PSBC plans to continue advancing the "Sunshine Credit" initiative by innovating promotional methods and service models to provide better financial services [2]. - The focus will remain on enhancing the quality, transparency, and convenience of services to support local economic development [2].

Core Viewpoint - The company is committed to establishing a long-term, institutionalized, and effective "Sunshine Credit" culture, aiming to integrate compliance into all business processes and combat illegal loan intermediaries [1][2] Group 1: "Sunshine Credit" Initiative - The company has launched the "Sunshine Credit" activity week to reinforce the achievements of the "2024 Sunshine Credit Year" and promote a culture of transparency, honesty, legality, and integrity in credit practices [1] - The initiative focuses on creating a financial ecosystem characterized by public transparency, lawful compliance, and strict supervision [1] Group 2: Internal Management and Public Outreach - The company is enhancing internal management through case warning education, compliance training, and reinforcing business regulations to deepen employees' understanding of "Sunshine Credit" prohibitions [2] - There is a strong emphasis on behavior management and compliance responsibility, including a 100% completion rate for signing the "Sunshine Credit" commitment letter among credit personnel [2] - Public outreach efforts include placing "Sunshine Credit" service supervision cards in prominent locations and promoting financial literacy to enhance consumer awareness and risk prevention capabilities [2]

Core Viewpoint - Postal Savings Bank of China Beijing Branch is enhancing its "Sunshine Credit" culture through systematic measures to institutionalize and normalize this initiative, aiming to make it a core aspect of the bank's credit culture [1][3]. Group 1: Implementation of Sunshine Credit Culture - The bank has issued a Sunshine Credit Commitment Letter, outlining prohibited behaviors and consequences for violations, and has organized online signing and training for employees [1]. - A Sunshine Credit Supervision Card is being promoted to establish a robust supervision mechanism, with public displays of service commitments and contact information for customer feedback [1]. Group 2: Education and Training Initiatives - The bank has organized a Sunshine Credit themed education exam to enhance employees' understanding of credit policies, operational processes, and integrity standards, using an online quiz format [2]. - Various educational activities, including case studies and compliance training, are being conducted to strengthen employees' professional skills and compliance awareness [2]. Group 3: Community Engagement and Promotion - The bank is actively promoting the Sunshine Credit concept through various channels, including community outreach, informational booths, and promotional materials to enhance public awareness and acceptance [2]. - Initiatives such as the "2025 Sunshine Credit Training Camp" and compliance-themed speeches are being implemented to improve the professionalism of the credit service team [2]. Group 4: Future Commitment and Goals - The bank plans to regularly conduct Sunshine Credit culture education, enhance external communication, and ensure compliance in credit operations, aiming for high-quality development and increased customer satisfaction [3].

Core Viewpoint - Postal Savings Bank of China is promoting a "Sunshine Credit" culture to enhance transparency and fairness in financing for small and medium-sized enterprises, individual businesses, and personal borrowers, thereby supporting high-quality development of the local real economy [1][2] Group 1: Sunshine Credit Initiative - The initiative aims to create a culture characterized by openness, honesty, compliance with laws, and effective supervision, which will foster a more equitable financing environment [1] - The bank is conducting educational activities on "Sunshine Credit" that include moral standards, compliance, and warnings against illegal lending practices [1][2] - Various promotional materials and channels have been established to educate consumers about "Sunshine Credit" and its associated loan policies [1] Group 2: Risk Management and Compliance - The bank is focusing on risk control and compliance, addressing illegal and unethical behaviors to prevent fraud and moral hazards [2] - Internal management mechanisms and business processes are being optimized to ensure transparent and compliant credit services are provided to the public [2] - The bank plans to expand the "Sunshine Credit" initiative to cover all branches, reinforcing its commitment to serving the real economy [2]

Core Points - The article discusses the "Sunshine Credit" promotional campaign by Postal Savings Bank in Luohe City, aimed at enhancing transparency in financial services and building public trust in credit operations [1][2] - The campaign involved various promotional activities across bank branches, including the use of display stands and informational materials to communicate the advantages and features of "Sunshine Credit" [1] - The initiative has successfully increased awareness and transparency of the bank's credit services, demonstrating the bank's commitment to inclusive finance and responsible service to the community [2] Group 1 - The "Sunshine Credit" campaign aims to improve public understanding and trust in credit services [1] - Promotional materials included display stands and "Sunshine Credit Supervision Cards" to provide detailed explanations of loan application processes and policies [1] - High-definition televisions in branches showcased animated presentations of the credit process, including risk prevention tips and credit knowledge [1] Group 2 - Staff members adopted a customer-centric approach, tailoring their communication strategies to different customer segments, such as small business owners and individual entrepreneurs [2] - The campaign effectively raised the visibility and transparency of the bank's credit offerings, reinforcing its role in promoting a healthy financial consumption environment [2] - The initiative reflects the bank's dedication to serving the public and supporting economic development through accessible financial products [2]