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一代中年男人的“梦中情车”,退了
凤凰网财经· 2025-09-05 12:28
Core Viewpoint - Mitsubishi Motors is set to officially exit the Chinese market by 2025, primarily due to ongoing losses at GAC Mitsubishi and a slow response to the electrification transition [1][15][16]. Group 1: Historical Context - Mitsubishi Motors began its journey in China in the 1980s, with the establishment of Shenyang Aerospace Mitsubishi in 1997 marking a significant turning point, as its 4G6 engine series became crucial for many early domestic brands [3][4]. - At its peak, Mitsubishi engines powered 30% of domestic vehicles, earning it the title of "father of domestic cars" [4][6]. - The Pajero, a legendary off-road vehicle, became a symbol of Mitsubishi's success, achieving multiple Dakar Rally championships and high market share in the 1990s [6][10]. Group 2: Decline and Challenges - The decline of Mitsubishi's reputation in China began with a brake line incident in 2000, leading to a series of product stagnations and failures to innovate [9][10]. - From 2016 onwards, Mitsubishi struggled with product updates, with models like the 2018 Outlander lagging behind competitors in technology [9][10]. - The company's sales in China plummeted, with GAC Mitsubishi's net assets dropping to negative 1.415 billion yuan by mid-2023, leading to the closure of its operations [16][18]. Group 3: Market Dynamics - The rapid rise of electric vehicles in China, with penetration rates soaring from 5% in 2018 to over 50% by mid-2025, left Mitsubishi behind due to its rigid decision-making processes [10][17]. - Despite attempts to pivot towards electric vehicles, Mitsubishi's first pure electric model, the Atto 3, launched in 2022, failed to gain traction, with monthly sales remaining in the double digits [15][16]. - The exit of Mitsubishi reflects broader trends of foreign automakers struggling in the Chinese market, with brands like Jeep and Acura also ceasing operations [19][20]. Group 4: Future Outlook - Mitsubishi plans to shift its focus to the U.S. market, collaborating with Nissan to produce SUVs, while its former manufacturing facilities in China are being repurposed by domestic brands for R&D [18][22]. - The automotive landscape in China is evolving rapidly, with domestic brands like BYD and Geely outperforming traditional players, indicating a significant shift in market dynamics [20][21].
三菱汽车告别中国市场 再见国产车发动机教父
Xi Niu Cai Jing· 2025-07-28 08:38
近日,三菱汽车宣布终止与沈阳航天三菱汽车发动机制造有限公司的合资合作关系,并退出该公司的发动机业务运营。至此,三菱汽车在中国的生产版图彻 底清零。从曾经的"国产发动机教父"到如今的黯然离场,三菱汽车在中国市场的兴衰难免令人唏嘘。 然而,随着中国汽车工业的快速发展,自主品牌在技术研发上不断取得突破,对三菱发动机的依赖逐渐减弱。而当全球汽车产业向着电动化转型,三菱汽车 的优势更是不复存在。这位曾经的"国产发动机教父",在电动化转型的关键赛道上显得迟缓而笨拙。其末代电动车型阿图柯不过是换标版的广汽埃安V,缺 乏原创性和市场竞争力。更致命的是,三菱汽车在中国市场整整6年没有推出全新车型,产品更新滞后也导致了市场份额持续萎缩。 三菱汽车在中国市场的困境在广汽三菱身上体现得尤为明显。2012年成立的广汽三菱曾被寄予厚望,2018年销量达到14.4万辆的巅峰。但此后销量便逐年下 滑,2022年仅售出3.36万辆,不足巅峰时期的四分之一。财务状况更是每况愈下,截至2023年3月,广汽三菱已陷入资不抵债的境地,净资产为-14.14亿元。 最终,广汽集团以1元象征性价格接盘广汽三菱长沙工厂,将其改造为广汽埃安的增产扩能基地。 除 ...
三菱汽车宣布,彻底退出中国
DT新材料· 2025-07-24 15:41
Core Viewpoint - Mitsubishi Motors has announced its complete withdrawal from all joint ventures in China, marking the end of its 40-year presence in the Chinese automotive market due to the rapid shift towards electrification in the industry [1][2][4]. Group 1: Mitsubishi's Withdrawal - Mitsubishi Motors has exited its joint venture with Shenyang Aerospace Mitsubishi Motors Engine Manufacturing Co., which has been renamed Shenyang Guoqing Power Technology Co., with Beijing Saimu Technology taking over 49% of the shares [1]. - The decision to terminate the joint venture is part of a broader strategic reassessment of the market environment in China, as the company aims to reposition itself amid the fast-paced evolution of the electric vehicle market [2]. - This exit signifies a significant shift for Mitsubishi, which had previously established a foothold in China through various joint ventures and partnerships since the 1970s [2][4]. Group 2: Sales and Financial Performance - Guangqi Mitsubishi's sales peaked at 144,000 units in 2018, with the Outlander model accounting for 70% of total sales, but have since declined significantly, with sales dropping to 33,600 units by 2022 [3]. - Financially, Guangqi Mitsubishi reported total assets of 4.198 billion yuan and total liabilities of 5.613 billion yuan as of March 31, 2023, resulting in a negative net asset value of 1.414 billion yuan, indicating insolvency [3]. Group 3: Industry Implications - Mitsubishi's exit is seen as a reflection of the broader challenges faced by Japanese automakers in China, with other brands like Suzuki also withdrawing from the market [4]. - The decline in sales for major Japanese brands in China is evident, with Toyota, Honda, Nissan, and Mazda all experiencing varying degrees of sales drops in 2024, highlighting the competitive pressures in the market [4][5].
时代的眼泪,三菱汽车彻底退出中国市场
Guan Cha Zhe Wang· 2025-07-23 13:09
Group 1 - Mitsubishi Motors announced the termination of its engine business operations at Shenyang Aerospace Mitsubishi Engine Manufacturing Co., marking its complete exit from the Chinese market [1][2] - Shenyang Aerospace Mitsubishi Engine Manufacturing Co. was renamed Shenyang Guoqing Power Technology Co. on July 2, 2023, with Mitsubishi Corporation and Mitsubishi Motors withdrawing as investors [2] - Mitsubishi Motors has a historical presence in the Chinese market dating back to the 1970s, initially importing trucks and later establishing joint ventures in the 1990s [2][5] Group 2 - Mitsubishi's joint ventures in China, including Shenyang Aerospace and Harbin Dong'an, once supplied engines to numerous domestic manufacturers, capturing a 30% market share in the domestic vehicle market [2] - In the early 2000s, Mitsubishi's annual sales in China exceeded 140,000 units, but competition intensified with the rise of other Japanese automakers and domestic brands [5][7] - Sales for Guangqi Mitsubishi plummeted from over 100,000 units in 2020 to around 30,000 units in 2022, leading to the decision to gradually terminate joint ventures [7]