近日，三菱汽车宣布终止与沈阳航天三菱汽车发动机制造有限公司的合资合作关系，并退出该公司的发动机业务运营。至此，三菱汽车在中国的生产版图彻 底清零。从曾经的"国产发动机教父"到如今的黯然离场，三菱汽车在中国市场的兴衰难免令人唏嘘。 然而，随着中国汽车工业的快速发展，自主品牌在技术研发上不断取得突破，对三菱发动机的依赖逐渐减弱。而当全球汽车产业向着电动化转型，三菱汽车 的优势更是不复存在。这位曾经的"国产发动机教父"，在电动化转型的关键赛道上显得迟缓而笨拙。其末代电动车型阿图柯不过是换标版的广汽埃安V，缺 乏原创性和市场竞争力。更致命的是，三菱汽车在中国市场整整6年没有推出全新车型，产品更新滞后也导致了市场份额持续萎缩。 三菱汽车在中国市场的困境在广汽三菱身上体现得尤为明显。2012年成立的广汽三菱曾被寄予厚望，2018年销量达到14.4万辆的巅峰。但此后销量便逐年下 滑，2022年仅售出3.36万辆，不足巅峰时期的四分之一。财务状况更是每况愈下，截至2023年3月，广汽三菱已陷入资不抵债的境地，净资产为-14.14亿元。 最终，广汽集团以1元象征性价格接盘广汽三菱长沙工厂，将其改造为广汽埃安的增产扩能基地。 除 ...

Core Viewpoint - Mitsubishi Motors has officially terminated its joint venture with Shenyang Aerospace Mitsubishi Motors Engine Manufacturing Co., marking the end of its 40-year presence in the Chinese market, reflecting a significant shift in the Chinese automotive industry from technology catch-up to independent innovation [1] Group 1: Historical Context - Mitsubishi Motors entered the Chinese market in 1973, initially importing trucks, and later became a key player in the automotive industry through partnerships, particularly with Beijing Automotive Industry Company in the 1980s [2] - The establishment of joint ventures like Shenyang Aerospace Mitsubishi and Dong'an Mitsubishi in the 1990s allowed Mitsubishi to supply engines to numerous domestic brands, with over 90% of domestic models using its engines, totaling more than 7 million units [2] Group 2: Peak Performance - In 2012, GAC Mitsubishi was established, achieving a peak sales volume of 144,000 vehicles in 2018, becoming a significant player in the Chinese SUV market [4] - Mitsubishi's strategy of technology output combined with joint production allowed it to transition from a B-end supplier to a C-end brand, showcasing a successful case among Japanese automakers in China [4] Group 3: Decline and Exit - Since 2019, Mitsubishi's sales in China plummeted from 133,000 units to 33,600 units in 2022, with a debt ratio reaching 81%, leading to the cessation of vehicle production in 2023 and the exit from engine business by 2025 [5] - The decline was attributed to the rapid growth of the Chinese electric vehicle market, where competitors like BYD and Tesla capitalized on technological advancements and policy benefits, while Mitsubishi lagged in electric vehicle offerings [5][6] Group 4: Market Reaction and Consumer Sentiment - Consumers expressed mixed feelings about Mitsubishi's exit, with older owners feeling nostalgic but concerned about after-sales service and parts availability, while younger owners focused on the impact on second-hand car values [7][9] - A significant drop in the resale value of Mitsubishi vehicles was noted, with second-hand car dealers reporting a 20% decrease in acquisition prices following the exit announcement [10] Group 5: Industry Implications - Experts indicated that Mitsubishi's exit highlights a dual crisis of exhausted technological advantages and delayed transformation, emphasizing the need for foreign brands to adapt to the fast-paced electric and intelligent vehicle market [11] - The overall market share of Japanese brands in China has declined to a historic low of 11.2% in 2024, with significant drops in sales for major players like Honda and Nissan [13] Group 6: Lessons for Foreign Brands - The exit of Mitsubishi is part of a broader trend where several foreign brands have struggled in the Chinese market, underscoring the necessity for innovation and adaptation to local market dynamics [13] - Toyota has emerged as a counterexample, successfully implementing a "more Chinese" strategy and localizing decision-making processes to enhance its competitiveness in the market [14]