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三菱、日产、本田联合在美造车?
Zhong Guo Qi Che Bao Wang· 2025-12-09 01:59
产能互补抗关税 这一合作探讨背后,是日系车企在北美市场的集体承压。美国政府今年4月起对进口车加征25%的关税,严重冲击倚重美国市场的日本车企。不少车 企为了保住市场份额暂缓提价,导致成本大幅上升、利润显著下降。 据《日本经济新闻》估计,2025上半财年(2025年4-9月),美国加征关税给日本七大车企(丰田、本田、日产、马自达、三菱、斯巴鲁、铃木)造 成总计1.5万亿日元(约合人民币686亿元)的损失。其中,日产净亏损2219亿日元,马自达净亏损452亿日元,三菱净亏损92亿日元。加藤隆雄在被问及 美国加征关税的后续影响时面露难色,表示"无法预测"。 与同行不同,三菱在美国没有整车生产基地,欧蓝德、奕歌等在美销售车型依赖进口,关税压力下北美业务亏损加剧。虽然后续美国与日本达成协 议,将日系车进口关税下调至15%,但较最初2.5%的税率依然有大幅攀升。规模方面,2024财年(2024年4月-2025年3月),三菱在美国的销量总计11.3万 辆,不及丰田或本田的1/10。加藤隆雄承认,仅凭三菱独立经营北美业务是绝对困难的。三菱急需借助他人的美国工厂生产来规避关税、降低成本。 至于日产,在美国密西西比州坎顿、田纳西 ...
谈崩的日系三巨头,搭伙闯美国
汽车商业评论· 2025-12-05 07:31
撰 文 | 杜 咏 芳 编 辑 | 黄 大 路 设 计 | 甄 尤 美 三菱汽车正认真考虑将生产重新搬回美国本土。 2025 年 12 月 3 日,三菱汽车总裁兼首席执行官加藤孝夫明确表示,三菱正积极推进与日产、本田两大日本车企的合作,计划在美国联合生产汽 车。 自 2015 年关闭与克莱斯勒在伊利诺伊州诺默尔的合资工厂后,三菱便彻底退出美国本土生产领域,该工厂曾负责生产 Eclipse 和 Galant 车型,此 后其在美销售的所有车型均依赖进口。 新汽车生态合作,报名中国版CES! 这一布局让三菱持续暴露在多重风险中:美国关税政策的波动、市场需求的起伏,再加上高昂的劳动力与原材料成本,导致其北美业务压力不断 攀升。 根据在线汽车交易平台 CarGurus 7 月份的一项调查,自关税生效以来,总部位于东京的三菱汽车在美国汽车制造商中涨价幅度最大,平均每辆车 上涨 2403 美元。 2024 财年,三菱在美国的销量仅为 11.3 万辆,约为日产或本田同期销量的十分之一,且在当年 4 月至 9 月期间出现了业务亏损。 对规模相对较小的三菱而言,独立承担在美建厂的巨额投资面临显著财务困难。加藤孝夫坦言: "仅靠我 ...
一代中年男人的“梦中情车”,退了
凤凰网财经· 2025-09-05 12:28
Core Viewpoint - Mitsubishi Motors is set to officially exit the Chinese market by 2025, primarily due to ongoing losses at GAC Mitsubishi and a slow response to the electrification transition [1][15][16]. Group 1: Historical Context - Mitsubishi Motors began its journey in China in the 1980s, with the establishment of Shenyang Aerospace Mitsubishi in 1997 marking a significant turning point, as its 4G6 engine series became crucial for many early domestic brands [3][4]. - At its peak, Mitsubishi engines powered 30% of domestic vehicles, earning it the title of "father of domestic cars" [4][6]. - The Pajero, a legendary off-road vehicle, became a symbol of Mitsubishi's success, achieving multiple Dakar Rally championships and high market share in the 1990s [6][10]. Group 2: Decline and Challenges - The decline of Mitsubishi's reputation in China began with a brake line incident in 2000, leading to a series of product stagnations and failures to innovate [9][10]. - From 2016 onwards, Mitsubishi struggled with product updates, with models like the 2018 Outlander lagging behind competitors in technology [9][10]. - The company's sales in China plummeted, with GAC Mitsubishi's net assets dropping to negative 1.415 billion yuan by mid-2023, leading to the closure of its operations [16][18]. Group 3: Market Dynamics - The rapid rise of electric vehicles in China, with penetration rates soaring from 5% in 2018 to over 50% by mid-2025, left Mitsubishi behind due to its rigid decision-making processes [10][17]. - Despite attempts to pivot towards electric vehicles, Mitsubishi's first pure electric model, the Atto 3, launched in 2022, failed to gain traction, with monthly sales remaining in the double digits [15][16]. - The exit of Mitsubishi reflects broader trends of foreign automakers struggling in the Chinese market, with brands like Jeep and Acura also ceasing operations [19][20]. Group 4: Future Outlook - Mitsubishi plans to shift its focus to the U.S. market, collaborating with Nissan to produce SUVs, while its former manufacturing facilities in China are being repurposed by domestic brands for R&D [18][22]. - The automotive landscape in China is evolving rapidly, with domestic brands like BYD and Geely outperforming traditional players, indicating a significant shift in market dynamics [20][21].
三菱汽车彻底退出中国,一代王者三菱到底是怎么了?
3 6 Ke· 2025-07-29 11:22
Group 1 - Mitsubishi Motors has completely exited the Chinese market by terminating its joint venture in engine production with Shenyang Aerospace Mitsubishi Motors Engine Manufacturing Co., Ltd. [3] - The company initially entered the Chinese market in 1973 and established two engine joint ventures, once holding a 30% market share in domestic engine production [3]. - The decline in Mitsubishi's sales is attributed to the rapid transition of the Chinese automotive market towards new energy vehicles, leading to a significant drop in demand for traditional internal combustion engine vehicles [6][9]. Group 2 - In 2018, GAC Mitsubishi achieved peak sales of 144,000 vehicles, with the Outlander model accounting for 70% of total sales [4]. - Sales have continuously declined from 133,000 units in 2019 to just 33,600 units in 2022, marking a drastic reduction compared to its peak [4][8]. - The automotive industry is undergoing a transformation towards new energy vehicles, and companies that fail to adapt may face obsolescence, as seen in Mitsubishi's case [11][12].
都市车界|三菱走后,日系车在中国还能“卷”吗?
Qi Lu Wan Bao· 2025-07-28 03:28
Core Viewpoint - Mitsubishi Motors has officially terminated its joint venture with Shenyang Aerospace Mitsubishi Motors Engine Manufacturing Co., marking the end of its 40-year presence in the Chinese market, reflecting a significant shift in the Chinese automotive industry from technology catch-up to independent innovation [1] Group 1: Historical Context - Mitsubishi Motors entered the Chinese market in 1973, initially importing trucks, and later became a key player in the automotive industry through partnerships, particularly with Beijing Automotive Industry Company in the 1980s [2] - The establishment of joint ventures like Shenyang Aerospace Mitsubishi and Dong'an Mitsubishi in the 1990s allowed Mitsubishi to supply engines to numerous domestic brands, with over 90% of domestic models using its engines, totaling more than 7 million units [2] Group 2: Peak Performance - In 2012, GAC Mitsubishi was established, achieving a peak sales volume of 144,000 vehicles in 2018, becoming a significant player in the Chinese SUV market [4] - Mitsubishi's strategy of technology output combined with joint production allowed it to transition from a B-end supplier to a C-end brand, showcasing a successful case among Japanese automakers in China [4] Group 3: Decline and Exit - Since 2019, Mitsubishi's sales in China plummeted from 133,000 units to 33,600 units in 2022, with a debt ratio reaching 81%, leading to the cessation of vehicle production in 2023 and the exit from engine business by 2025 [5] - The decline was attributed to the rapid growth of the Chinese electric vehicle market, where competitors like BYD and Tesla capitalized on technological advancements and policy benefits, while Mitsubishi lagged in electric vehicle offerings [5][6] Group 4: Market Reaction and Consumer Sentiment - Consumers expressed mixed feelings about Mitsubishi's exit, with older owners feeling nostalgic but concerned about after-sales service and parts availability, while younger owners focused on the impact on second-hand car values [7][9] - A significant drop in the resale value of Mitsubishi vehicles was noted, with second-hand car dealers reporting a 20% decrease in acquisition prices following the exit announcement [10] Group 5: Industry Implications - Experts indicated that Mitsubishi's exit highlights a dual crisis of exhausted technological advantages and delayed transformation, emphasizing the need for foreign brands to adapt to the fast-paced electric and intelligent vehicle market [11] - The overall market share of Japanese brands in China has declined to a historic low of 11.2% in 2024, with significant drops in sales for major players like Honda and Nissan [13] Group 6: Lessons for Foreign Brands - The exit of Mitsubishi is part of a broader trend where several foreign brands have struggled in the Chinese market, underscoring the necessity for innovation and adaptation to local market dynamics [13] - Toyota has emerged as a counterexample, successfully implementing a "more Chinese" strategy and localizing decision-making processes to enhance its competitiveness in the market [14]
三菱汽车宣布,彻底退出中国
DT新材料· 2025-07-24 15:41
Core Viewpoint - Mitsubishi Motors has announced its complete withdrawal from all joint ventures in China, marking the end of its 40-year presence in the Chinese automotive market due to the rapid shift towards electrification in the industry [1][2][4]. Group 1: Mitsubishi's Withdrawal - Mitsubishi Motors has exited its joint venture with Shenyang Aerospace Mitsubishi Motors Engine Manufacturing Co., which has been renamed Shenyang Guoqing Power Technology Co., with Beijing Saimu Technology taking over 49% of the shares [1]. - The decision to terminate the joint venture is part of a broader strategic reassessment of the market environment in China, as the company aims to reposition itself amid the fast-paced evolution of the electric vehicle market [2]. - This exit signifies a significant shift for Mitsubishi, which had previously established a foothold in China through various joint ventures and partnerships since the 1970s [2][4]. Group 2: Sales and Financial Performance - Guangqi Mitsubishi's sales peaked at 144,000 units in 2018, with the Outlander model accounting for 70% of total sales, but have since declined significantly, with sales dropping to 33,600 units by 2022 [3]. - Financially, Guangqi Mitsubishi reported total assets of 4.198 billion yuan and total liabilities of 5.613 billion yuan as of March 31, 2023, resulting in a negative net asset value of 1.414 billion yuan, indicating insolvency [3]. Group 3: Industry Implications - Mitsubishi's exit is seen as a reflection of the broader challenges faced by Japanese automakers in China, with other brands like Suzuki also withdrawing from the market [4]. - The decline in sales for major Japanese brands in China is evident, with Toyota, Honda, Nissan, and Mazda all experiencing varying degrees of sales drops in 2024, highlighting the competitive pressures in the market [4][5].
入华40年,知名车企彻底退出中国
Zhong Guo Jing Ji Wang· 2025-07-24 11:18
Group 1 - Mitsubishi Motors has terminated its joint venture with Shenyang Aerospace Mitsubishi Engine Manufacturing Co., marking its complete exit from automotive production in China after 40 years [1][3] - The decision to end the joint venture was influenced by the rapid shift towards electrification in the Chinese automotive industry, prompting a reassessment of the market environment [1][3] - Shenyang Aerospace Mitsubishi has been renamed Shenyang Guoqing Power Technology Co., with Beijing Saimu Technology taking Mitsubishi's place, holding a 49% stake in the company [1] Group 2 - Mitsubishi Motors began its operations in China in the 1970s, initially focusing on engine and auto parts production, achieving a 30% market share in domestic engine supply [3] - The joint venture GAC Mitsubishi was established in 2012, with a peak sales volume of 144,000 units in 2018, but has seen a continuous decline in sales from 133,000 units in 2019 to 33,600 units in 2022 [3] - In October 2023, Mitsubishi announced structural reforms for GAC Mitsubishi, leading to the termination of local production and plans for GAC Aion to utilize the GAC Mitsubishi factory for increased production by June 2024 [3] Group 3 - The challenges faced by Mitsubishi Motors in China reflect broader issues for Japanese automakers in the market, with Suzuki also exiting and other brands like Toyota and Honda experiencing sales declines [5] - In June 2023, mainstream joint venture brands had retail sales of 510,000 units, with Japanese brands' market share dropping by 2.3 percentage points to 12% [5] - The rise of Chinese brands in the new energy sector has increasingly squeezed the market space for weaker joint venture brands, leading to the bankruptcy of GAC FCA, which previously facilitated Jeep's localization [5]
时代的眼泪,三菱汽车彻底退出中国市场
Guan Cha Zhe Wang· 2025-07-23 13:09
Group 1 - Mitsubishi Motors announced the termination of its engine business operations at Shenyang Aerospace Mitsubishi Engine Manufacturing Co., marking its complete exit from the Chinese market [1][2] - Shenyang Aerospace Mitsubishi Engine Manufacturing Co. was renamed Shenyang Guoqing Power Technology Co. on July 2, 2023, with Mitsubishi Corporation and Mitsubishi Motors withdrawing as investors [2] - Mitsubishi Motors has a historical presence in the Chinese market dating back to the 1970s, initially importing trucks and later establishing joint ventures in the 1990s [2][5] Group 2 - Mitsubishi's joint ventures in China, including Shenyang Aerospace and Harbin Dong'an, once supplied engines to numerous domestic manufacturers, capturing a 30% market share in the domestic vehicle market [2] - In the early 2000s, Mitsubishi's annual sales in China exceeded 140,000 units, but competition intensified with the rise of other Japanese automakers and domestic brands [5][7] - Sales for Guangqi Mitsubishi plummeted from over 100,000 units in 2020 to around 30,000 units in 2022, leading to the decision to gradually terminate joint ventures [7]
终止发动机合资业务,三菱汽车在华全面退场
Bei Jing Shang Bao· 2025-07-23 10:34
Core Viewpoint - Mitsubishi Motors has completely exited the Chinese market by terminating its joint venture in engine manufacturing with Shenyang Aerospace Mitsubishi Motors Engine Manufacturing Co., Ltd. and ceasing all operations related to this joint venture [1][4]. Group 1: Business Operations - The joint venture, established in 1997, was a collaboration between Mitsubishi Motors and other Chinese enterprises, producing engines since 1998 and supplying them to various domestic automakers, previously holding a 30% market share in domestic models [2][3]. - The name change of the joint venture to "Shenyang Guoqing Power Technology Co., Ltd." on July 2, 2023, and the exit of Mitsubishi's shareholders indicate a significant shift in the company's strategy in China [2]. Group 2: Market Dynamics - The decline of Mitsubishi's engine business in China is attributed to the rise of domestic brands and their enhanced engine development capabilities, alongside the rapid growth of the new energy vehicle market [2][3]. - In 2024, the domestic passenger car sales are projected to reach 22.608 million units, a 3.1% increase year-on-year, while traditional fuel vehicle sales are expected to drop by 17.4% to 11.558 million units. In contrast, new energy vehicle sales are anticipated to grow by 39.7% to 11.582 million units, with pure electric vehicle sales reaching 7.719 million units, a 15.5% increase [2]. Group 3: Strategic Decisions - Mitsubishi Motors has reassessed its strategy in light of the rapid transformation of the Chinese automotive industry, leading to the decision to exit the joint venture in engine manufacturing [3]. - Prior to exiting the engine business, Mitsubishi had already withdrawn from the complete vehicle business in China, with GAC Mitsubishi's production capacity utilization dropping to 3.33% in 2022 [3][4].
关税冲击掀起连锁反应 三菱汽车上调美国市场售价
智通财经网· 2025-06-18 06:41
Group 1 - Mitsubishi Motors Corporation is raising the prices of certain models in the U.S. market by an average of 2.1% due to the impact of tariffs imposed by President Donald Trump on imported cars and parts [1] - The price increase will apply to gasoline versions of the Outlander, Outlander Sport, and Eclipse Cross models, effective for vehicles delivered after the price adjustment [1] - The Japanese automotive industry is facing a potential loss of $19 billion due to these tariffs, which could also affect the Japanese national economy [1] Group 2 - The automotive industry accounts for approximately 10% of Japan's GDP and one-third of Japan's exports to the U.S., making it a critical sector for the Japanese economy [2] - Japanese Prime Minister Shigeru Ishiba is under pressure to negotiate with Trump to reduce the 25% tariffs on imported cars and parts, but no trade agreement was reached during the G7 summit [2] - Several automakers are adjusting their strategies in response to the tariffs, with Honda delaying its $11 billion electric vehicle supply chain expansion in Canada and Subaru reassessing all investments [2]