Group 1 - The "I Represent Shaanxi Brand" competition has been held for four consecutive years and is a significant innovation and entrepreneurship event in Shaanxi Province [2] - The competition focuses on public promotion, allowing university students to use new media to promote Shaanxi's agriculture, cultural tourism, domestic products, and cultural brands, thus injecting youthful energy into brand promotion and high-quality industrial development [2] - This year's competition attracted over 300 teams and more than 3,000 students from over 30 universities in Shaanxi, with 88 outstanding teams reaching the finals after multiple selection rounds [2] Group 2 - Over a five-month period, participating students integrated professional knowledge with market practice, promoting over 300 cultural products from more than 180 cultural enterprises in Shaanxi through new media platforms [3] - Students created and published over 2,400 short videos and conducted more than 160 live broadcasts, achieving a total exposure of 20 million times for related topics, significantly enhancing the visibility and influence of Shaanxi's cultural brands [3]

Core Insights - The e-commerce sector in China has shown robust growth in the first seven months of the year, significantly contributing to service consumption and digital transformation in industries [1][2] - The "Silk Road E-commerce" initiative has strengthened international cooperation, facilitating the establishment of over ten online and offline national pavilions [1] Group 1: E-commerce Growth - Online sales of services, particularly in tourism, have increased by 24.8% [1] - Sales of computers, smart wearables, and mobile phones have risen by 29.9%, 28.4%, and 20.3% respectively [1] - The e-commerce transaction volume for agricultural products, electronic products, and textiles has grown by 14.5%, 7.9%, and 6.5% year-on-year [1] Group 2: International Trade and Cooperation - Since April, major e-commerce platforms have generated over 4 billion yuan in sales through foreign trade sections [1] - The online sales of Egyptian essential oils and Uzbek candies have surged by 179.2% and 104.7% respectively [1] - Over 300 matching events have been held across more than 20 regions and platforms, resulting in thousands of cooperation intentions for brand promotion and supply chain development [1]

Core Insights - The article highlights the strategic development of the Xi'an Xian New Area in leveraging cross-border e-commerce as a key driver for stabilizing foreign trade and promoting openness, supported by the Qin Chuang Yuan talent market to create a comprehensive service platform for product selection, talent cultivation, and international expansion [1] Group 1: Cross-Border E-Commerce Development - The Xi'an Xian New Area has established Shaanxi's first "cross-border e-commerce + industrial belt" product selection center, addressing the "selection difficulty" faced by companies entering international markets [2] - The product selection center operates in an 800 square meter space with a "7+2" functional zoning, creating an integrated ecosystem for production, supply, sales, and services, facilitating global resource circulation [2] - The center has facilitated 25 cross-border collaborations in its first six months of operation, with plans to add a "Belt and Road" country demand database for precise product selection [2] Group 2: Talent Development - The Qin Chuang Yuan talent market has established a Silk Road e-commerce talent training base in collaboration with 11 universities, creating a tripartite model involving universities, enterprises, and government [3] - The training base features a live streaming training center where students engage in real projects, resulting in significant increases in store optimization and overseas sales [5] - Over 30 international live streamers have been trained, providing essential talent for companies looking to expand internationally [5] Group 3: Ecosystem Enhancement - The cross-border e-commerce ecosystem in the Xi'an Xian New Area is evolving from isolated initiatives to a systematic reconstruction, supported by a dynamic feedback mechanism for talent cultivation [6] - The selection center and talent base are designed to adapt to industry needs, with plans to expand the selection center's influence and enhance talent base construction to attract global talent [6]