9月27日，第四届"我为陕西品牌代言"市场营销创新创业大赛总决赛在西安理工大学举行。决赛采用"报 告评审+路演答辩"相结合的方式，全面考察参赛团队的项目策划、数据分析、创意表达及现场应变能 力。 比赛现场。西安理工大学供图 据悉，"我为陕西品牌代言"大赛已连续举办了四届，是陕西省内具有广泛影响力的创新创业赛事。大赛 以公益推广为核心，组织高校学生通过新媒体传播陕西农业、文旅、国货及文创品牌，既为大学生搭建 了宝贵的实践平台，也为陕西品牌推广和产业高质量发展注入青春活力，探索出产学研协同发展的新路 径。 西安报业全媒体记者 任娜 本届大赛由陕西省发改委主办，西安理工大学品牌和高质量发展研究中心承办，以"传承三秦古韵，智 领文创未来"为主题。前期，主办方特邀西安交通大学、南京大学等单位的专家学者为参赛学生举办系 列讲座6场，为大赛助力。自今年4月启动以来，本届大赛吸引西北农林科技大学、西安电子科技大学、 长安大学等全省30多所高校积极响应，累计有300多支队伍、3000多名学生踊跃参与。经过多轮选拔， 88支优秀团队脱颖而出，会师总决赛。 在为期五个月的赛程中，参赛学子深入三秦大地，将专业知识与市场实践深度融合， ...

Core Insights - The e-commerce sector in China has shown robust growth in the first seven months of the year, significantly contributing to service consumption and digital transformation in industries [1][2] - The "Silk Road E-commerce" initiative has strengthened international cooperation, facilitating the establishment of over ten online and offline national pavilions [1] Group 1: E-commerce Growth - Online sales of services, particularly in tourism, have increased by 24.8% [1] - Sales of computers, smart wearables, and mobile phones have risen by 29.9%, 28.4%, and 20.3% respectively [1] - The e-commerce transaction volume for agricultural products, electronic products, and textiles has grown by 14.5%, 7.9%, and 6.5% year-on-year [1] Group 2: International Trade and Cooperation - Since April, major e-commerce platforms have generated over 4 billion yuan in sales through foreign trade sections [1] - The online sales of Egyptian essential oils and Uzbek candies have surged by 179.2% and 104.7% respectively [1] - Over 300 matching events have been held across more than 20 regions and platforms, resulting in thousands of cooperation intentions for brand promotion and supply chain development [1]

Core Insights - The article highlights the strategic development of the Xi'an Xian New Area in leveraging cross-border e-commerce as a key driver for stabilizing foreign trade and promoting openness, supported by the Qin Chuang Yuan talent market to create a comprehensive service platform for product selection, talent cultivation, and international expansion [1] Group 1: Cross-Border E-Commerce Development - The Xi'an Xian New Area has established Shaanxi's first "cross-border e-commerce + industrial belt" product selection center, addressing the "selection difficulty" faced by companies entering international markets [2] - The product selection center operates in an 800 square meter space with a "7+2" functional zoning, creating an integrated ecosystem for production, supply, sales, and services, facilitating global resource circulation [2] - The center has facilitated 25 cross-border collaborations in its first six months of operation, with plans to add a "Belt and Road" country demand database for precise product selection [2] Group 2: Talent Development - The Qin Chuang Yuan talent market has established a Silk Road e-commerce talent training base in collaboration with 11 universities, creating a tripartite model involving universities, enterprises, and government [3] - The training base features a live streaming training center where students engage in real projects, resulting in significant increases in store optimization and overseas sales [5] - Over 30 international live streamers have been trained, providing essential talent for companies looking to expand internationally [5] Group 3: Ecosystem Enhancement - The cross-border e-commerce ecosystem in the Xi'an Xian New Area is evolving from isolated initiatives to a systematic reconstruction, supported by a dynamic feedback mechanism for talent cultivation [6] - The selection center and talent base are designed to adapt to industry needs, with plans to expand the selection center's influence and enhance talent base construction to attract global talent [6]