顺应市场趋势，格力升级品牌战略，推出"董明珠健康家"。据格力电器（000651）销售总监卢陆群介 绍，"董明珠健康家"从单一品类到多品类、从产品到服务、从空间到体验，打造了全屋智能健康家居生 态。同时，通过场景体验化、数据可视化、智能互动，传递健康与品质生活理念。核心理念是为消费者 提供高品质的家电产品，让大家能够更便捷地享受格力健康、舒适、节能的产品和服务。 近日，由中国家用电器协会指导，《电器》杂志社主办的"2025中国家电健康趋势高峰论坛"在北京举 行。本次论坛发布《2025中国家电健康趋势白皮书》，以健康场景为切入点，从最新的产品趋势、技术 创新、用户需求等维度出发，结合京东平台数据，深入剖析了中国家电行业在健康领域的发展方向和主 要趋势。 中国家用电器协会秘书长王雷分析认为，健康是激活家电内需市场的"换新引擎"。新一轮家电以旧换新 政策落地，既是政策扶持，更是对行业创新能力的考验。健康功能已非"锦上添花"，而是消费者换新的 核心决策要素。与此同时，中国家电出海已成大势，全球市场竞争中，"健康"正与"智能""绿色"并列， 成为中国家电定义国际赛道的新坐标（603040）。健康家电的研发本质上是多学科创 ...

Group 1 - The core viewpoint emphasizes that health and AI are becoming key drivers for the home appliance industry, particularly in the context of the "old-for-new" policy that stimulates consumer demand [1][2] - Health is identified as a crucial factor for consumers when upgrading appliances, shifting from a luxury feature to a core decision-making element [1][2] - The health appliance market is projected to grow significantly, with 83% of consumers willing to pay a premium for effective health technologies by 2025 [2][4] Group 2 - Major home appliance companies are accelerating their technological advancements to meet the rising demand for health-focused products, with companies like Haier and Gree leading the way [3][4] - The integration of AI technology with health appliances is seen as a new trend, enhancing the functionality and market appeal of these products [3][4] - The expansion of health appliance categories is notable, with the number of health scenarios increasing from six to nine, indicating a broader market potential [4] Group 3 - The ongoing national subsidy policies and deepening consumer upgrades are expected to transition health appliances from premium options to standard configurations [5] - Companies with strong technological foundations and comprehensive service capabilities are likely to gain a competitive edge in the burgeoning health appliance market [5]