打折、立减、福袋、赠礼……走进昨天开幕的2025进博优品交易会（别称"小进博"），一大批实惠又划 算的进博同款商品齐齐亮相，高质价比成为展会的一大特色。 促销活动 价格划算 雅诗兰黛集团携旗下12大品牌以集合店的形式参展，包括雅诗兰黛小棕瓶精华、小棕瓶眼霜、紧塑精华 乳霜、沁水轻润粉底液、倩碧黄油、TF琉璃焕彩唇膏等多款热门产品在内，给出低至不到五折的折扣 优惠福利。 记者在展台现场看到，雅诗兰黛小棕瓶眼霜套组（1瓶15ml正装加3瓶5ml试用装）2件组合价792元； 125ml倩碧黄油特惠价149元；零售价520元的TF琉璃焕彩唇膏，现价仅为260元。现场销售人员说："折 扣力度甚至比'双11'期间还要大，好多消费者看到价格划算都忍不住下单，展会第一天的销售额就超过 了10万元。" 限量特惠 福袋上柜 首次参加第八届进博会的TOMMY HILFIGER也来到了"小进博"，推出限量特惠福袋表达参展诚意。"我 们有990元和690元两款福袋，吊牌价分别是3890元和2670元，里面有三件产品。"展台负责人表示，相 比11月参展时主要展现品牌形象和活力，这次更着重于把实实在在的福利带给消费者，像福袋活动这种 大力 ...

Core Insights - The 2025 Double Eleven (Double 11) event concluded with a total transaction volume of 1.695 trillion yuan, marking a year-on-year growth of 14.2% [1][3] - The event has shifted from a "single explosive promotion mechanism" to a "long-cycle comprehensive operation" model, emphasizing the importance of omnichannel operational capabilities [1][3] Sales Performance - The personal care and beauty category accounted for 8.2% of the total sales, approximately 138.99 billion yuan, with skincare products leading the category with sales of 99.1 billion yuan [1][3][9] - Daily GMV growth for the beauty category reached 11.65% year-on-year, with strong performance in fragrance and makeup categories, both exceeding 13% growth [9] Market Dynamics - The competition landscape shows a mix of stability and change, with top brands maintaining their positions while new entrants like 修丽可 and 赫莲娜 are rising in rankings [9][11] - Tmall's beauty rankings are dominated by international brands, while Douyin showcases a strong presence of domestic brands, indicating a divergence in channel strategies [13][11] Consumer Behavior - The trend indicates a shift from functional consumption to a dual-track model of "self-pleasure and long-term care," highlighting resilience in consumer demand [9] - The event's extended duration has led to a change in consumer decision-making, with pre-sale periods becoming critical for sales outcomes [24][25] AI Integration - AI has become integral in enhancing consumer shopping experiences and optimizing merchant operations, with platforms like Tmall and JD integrating AI tools for personalized recommendations and operational efficiency [27][31][34] - The use of AI in marketing and customer service has significantly reduced operational burdens for merchants, allowing for more efficient resource allocation [34][40] Strategic Shifts - The Double 11 event has evolved into a cultural consumption festival, reflecting broader trends in e-commerce where platforms are focusing on differentiated strategies rather than homogeneous competition [41][42] - User engagement strategies are shifting from transactional relationships to long-term asset accumulation, with brands leveraging membership tools to enhance customer loyalty [44][45]

Core Viewpoint - The article discusses the importance of selecting effective anti-wrinkle products for the autumn and winter seasons, addressing common skin issues such as dryness, dullness, and fine lines, while providing a detailed analysis of five popular anti-wrinkle products suitable for different skin types and needs [1][3]. Product Recommendations - **Product 1: Gu Yu Black Gold Needle Collagen Elasticity** This product features a dual patent anti-wrinkle ingredient, rare ginseng saponin CK, combined with a proprietary whitening ingredient, Aurora Licorice, creating a dual-effect system for anti-wrinkle and whitening while addressing seasonal skin repair needs [3][4]. It utilizes self-developed "smart enzyme biomimetic technology" for efficient extraction, achieving a collagen promotion rate of 397%, significantly higher than other common ingredients [4][6]. The product's design is travel-friendly, with single-use packaging that prevents ingredient oxidation and contamination, ensuring a fresh skincare experience [6][7]. - **Product 2: Estée Lauder Advanced Night Repair** This serum enhances the skin barrier with a light, egg-white-like texture that absorbs quickly without heaviness, making it suitable for mature and sensitive skin during autumn and winter [11][12]. It is designed for daily repair and maintenance, particularly for those with weakened skin barriers [12]. - **Product 3: Lancôme Advanced Génifique** This product promotes metabolism with a liquid-like texture, allowing for quick absorption and compatibility with subsequent skincare products, ideal for early signs of aging [14][15]. It is particularly suitable for individuals aged 25 and above who seek a lightweight yet effective skincare solution [15]. - **Product 4: Clarins Double Serum** This serum combines water and oil for a non-greasy, quick-absorbing texture, addressing dry and sensitive skin issues during the colder months [17][18]. It is effective for daily hydration and repair, particularly for those experiencing dryness and redness during seasonal changes [18]. - **Product 5: SkinCeuticals RBE Night Repair Serum** This cream targets free radicals with a rich texture, suitable for dry and sensitive skin, providing hydration and repair without causing irritation [20][21]. It is versatile for various scenarios, including daily nourishment and post-exposure recovery from environmental stressors [21]. Selection Criteria for Anti-Wrinkle Products - Identify specific skin needs such as wrinkle reduction, dullness improvement, or barrier repair [1]. - Focus on core ingredients and reliable test data to ensure efficacy [1]. - Consider texture and usage scenarios, prioritizing travel-friendly options for frequent travelers [1].

Core Insights - The price difference between Sam's Club and Walmart for similar products is raising concerns among members, with approximately 25% of sampled items priced higher at Sam's Club [1][4][6] - Sam's Club's traditional value proposition of "good products at low prices" is being questioned as members compare prices across platforms [2][3] - The strict supplier selection process that once supported Sam's Club's reputation for quality is facing challenges as pricing pressures increase [6][8] Pricing Discrepancies - A specific example shows a Clarins Double Serum priced at 699 yuan at Sam's Club, while the same product is available for 599.31 yuan on Walmart's platform, indicating a price difference of 99.69 yuan [3][4] - An analysis of 40 products revealed that about a quarter had lower prices on Walmart's platform compared to Sam's Club, with price differences ranging from a few cents to 50 yuan [4][5] - Price competition is weakening for Sam's Club, as some products are found to be cheaper on other platforms, such as a 24-pack of tea priced at 59.9 yuan at Sam's Club compared to 52.29 yuan on Taobao [4][6] Supplier Dynamics - The pressure to maintain both quality and low prices is shifting the balance for suppliers, with some feeling the strain and choosing to exit the Sam's Club system [8][10] - Suppliers must navigate a rigorous selection process to become part of Sam's Club's supply chain, which includes a comprehensive evaluation of various factors [6][7] - The increasing emphasis on low prices has led to a broader selection of suppliers, with some lower-quality brands entering the system due to competitive pricing [8][10] Membership and Expansion - Sam's Club has seen significant growth in membership, with approximately 900,000 paying members and plans to continue expanding its store presence in China [9][10] - The rapid increase in store numbers necessitates a larger supply chain, leading to ongoing adjustments and evaluations of suppliers [10][11] - The membership fee structure, which ranges from 260 to 680 yuan annually, is designed to attract middle-class consumers seeking quality and value [6][9]

Core Viewpoint - The article discusses the challenges faced by Sam's Club in maintaining its reputation for "good products at low prices," as recent price discrepancies and changes in product offerings have led to member dissatisfaction and trust issues [2][3][4]. Pricing Discrepancies - A comparison of prices between Sam's Club and Walmart revealed that approximately 25% of the sampled products were priced higher at Sam's Club, with significant price differences noted for popular items [2][7]. - For instance, a Clarins Double Serum was priced at 699 yuan at Sam's Club, while it was available for 599.31 yuan on Walmart's platform, indicating a price gap of 99.69 yuan [6][7]. Supplier Selection and Pressure - Sam's Club has a stringent supplier selection process, where suppliers often enter the system through intermediaries or distributors, which can complicate the procurement landscape [4][15]. - Suppliers are under increasing pressure to provide lower prices, with reports indicating that Sam's Club is emphasizing lower pricing in its selection strategy, which has led some suppliers to withdraw from the partnership [12][10]. Membership and Trust - Membership fees at Sam's Club are set at 260 yuan or 680 yuan, and the trust of members is built on the promise of quality and competitive pricing [10]. - The shift in product offerings and pricing strategies has raised concerns among members, leading to a potential erosion of trust in the brand [3][4]. Expansion and Supply Chain Dynamics - Sam's Club has been rapidly expanding its store presence in China, with plans to open 8 to 10 new stores annually after 2025, which increases the demand on its supply chain [14]. - The expansion has led to a continuous adjustment of the supplier network, with some suppliers exiting due to capacity constraints or inability to meet pricing demands [14][12]. Internal Referral Systems - Many suppliers rely on "internal referral" systems to gain entry into Sam's Club, often facilitated by long-term trade partners who have established relationships with the procurement team [15][16]. - There are also service providers claiming to offer "internal entry channels" to Sam's Club, charging significant fees for their services, which raises questions about the transparency of the supplier selection process [17].