脚踩雪板，顺坡而下，在洁白雪道上划出一条弧线……在浙江安吉云上草原滑雪场，来自上海的游客江 皖东正在练习单板滑雪。 "以前在南方难得见到大雪，想玩雪只能远赴北方。这几年长三角地区建起不少户外滑雪场，在家门口 就能体验冰雪运动，性价比更高了。"江皖东说。 冬日江南，寒意未消，冰雪经济热度持续攀升。从户外高山雪场到室内娱乐冰场，昔日"只可远观"的冰 雪体验，摇身变为南方民众新春休闲新宠。 在嘉兴市秀洲区，阿尔派妮(嘉兴)运动用品有限公司春节前仍在赶制新增滑雪服订单。 在浙江，参与冰雪运动的人群中，追求新鲜体验的年轻人、亲子家庭逐渐成为消费主力。上述雪场营销 负责人李扬介绍，场内游客多为首次滑雪的新手，雪场主打友好体验，"今年春节假期期间雪场及酒店 预订火热，叠加消费环境及米兰冬奥会等利好因素，预计迎来'滑雪过年'小高峰。" 冰雪运动也化身乡村振兴"热引擎"。连日来，丽水遂昌北斗崖滑雪场新雪季"开板"，吸引冰雪爱好者齐 聚体验。当地依托高海拔优势，打造"冬季滑雪+夏季避暑"四季旅游目的地；位于莲都区开潭村的南明 湖冰雪大世界则以室内场地为载体，融合滑雪、滑冰、娱雪，深耕"冰雪+游乐"新业态。 浙江省体育局数据显示， ...

"以前在南方难得见到大雪，想玩雪只能远赴北方。这几年长三角地区建起不少户外滑雪场，在家门口 就能体验冰雪运动，性价比更高了。"江皖东说。 (新春见闻)冰雪经济"下江南" 成民众新春休闲新宠 中新社杭州2月15日电 题：冰雪经济"下江南" 成民众新春休闲新宠 作者 黄彦君 脚踩雪板，顺坡而下，在洁白雪道上划出一条弧线……在浙江安吉云上草原滑雪场，来自上海的游客江 皖东正在练习单板滑雪。 冬日江南，寒意未消，冰雪经济热度持续攀升。从户外高山雪场到室内娱乐冰场，昔日"只可远观"的冰 雪体验，摇身变为南方民众新春休闲新宠。 2026年2月初，浙江安吉云上草原滑雪场，教练指导游客滑雪。(受访者供图) 在浙江，参与冰雪运动的人群中，追求新鲜体验的年轻人、亲子家庭逐渐成为消费主力。上述雪场营销 负责人李扬介绍，场内游客多为首次滑雪的新手，雪场主打友好体验，"今年春节假期期间雪场及酒店 预订火热，叠加消费环境及米兰冬奥会等利好因素，预计迎来'滑雪过年'小高峰。" 冰雪运动也化身乡村振兴"热引擎"。连日来，丽水遂昌北斗崖滑雪场新雪季"开板"，吸引冰雪爱好者齐 聚体验。当地依托高海拔优势，打造"冬季滑雪+夏季避暑"四季旅游目的地 ...

Group 1 - The ski equipment market is experiencing a consumption boom with the arrival of the new snow season, characterized by the emergence of personalized and professional ski gear that enhances flexibility and comfort for consumers [1] - Consumers are increasingly prioritizing the quality and functionality of ski equipment over aesthetics, with a notable rise in safety awareness reflected in the sales growth of protective gear, which topped the list of products with the highest year-on-year sales increase [1] - The primary consumer demographic is stable, with individuals aged 26 to 45 contributing over 73% of total sales, while male consumers (61.3% of the market) prefer purchasing hard equipment like skis and poles, and female consumers focus on comfort and safety, opting for ski suits and protective gear [1] Group 2 - The regional consumption pattern of ski equipment shows a "stable North and hot South" trend, with developed provinces like Beijing and Guangdong serving as market anchors, while provinces such as Qinghai, Guizhou, and Chongqing lead in sales growth, indicating a rapid spread of skiing in southern regions through indoor ski facilities [1] - In mature markets like Beijing, there is a clear trend of consumption upgrading, with significant growth in sales of protective gear and skis, reflecting a stronger willingness to invest in high-end, professional ski equipment aimed at long-term skill development [2] - Overall, the ski equipment consumption has evolved beyond initial aesthetic-focused purchases to a more professional and safety-oriented approach, signaling a transition towards a more mature and refined development phase in the ski industry [2]