停产六年的华润雪花长春工厂终于等来一纸注销公告，前员工张朝看着短视频里荒废的老厂房感慨万千，这座曾经繁荣的啤酒厂走完了它在东北的 最后旅程 华润啤酒的"瘦身"计划早已开始。从2016年到2023年，华润啤酒在中国内地营运的啤酒厂数量从98家降至62家 产能优化给企业带来了巨大的员工安置成本。华润啤酒在员工补偿及安置费用上投入了数亿元 华润啤酒董事会主席侯孝海曾解释关厂原因：竞争对手用更少的员工创造了更高的利润 华润啤酒的转型背后是中国啤酒市场格局的变化。从2017年到2022年，中国啤酒市场高端产品销量占比从9.66%提升至12.61%，销售额收入占比从 30.4%增加至36.48% 二零二五年十一月十七日，国家企业信用信息公示系统上，华润雪花啤酒（长春）有限公司登记状态由"存续"变更为"注销"，注销原因为"决议解 散" 从2017年开启关厂计划至今，华润啤酒已关停36家工厂，裁员近3万人 六年前的2019年，华润雪花长春工厂因为整体产能优化按下了暂停键。如今，一纸注销公告为这家已停产六年的老啤酒厂画上了句号 作为华润啤酒东北战略的重要组成部分，长春工厂的兴衰见证了华润在东北三十年的发展历程 在短视频平台上， ...

除主力品牌外，华润雪花啤酒还拥有醴、黑狮啤酒、拉维邦黑啤等超高端及个性化品牌。 深圳商报·读创客户端记者 吴素红 李丹 深圳又添一家全国总部企业。记者12月14日获悉，华润啤酒总部正式由北京迁入位于深圳宝安的雪花科 创城，180米高的雪花总部大厦同步启用。 据悉，华润啤酒（控股）有限公司（以下简称：华润啤酒）成立于1993年，是华润（集团）有限公司旗 下的啤酒上市公司，专营啤酒产品的生产、销售及分销业务。截至2025年6月30日，华润啤酒在全国范 围内拥有60家啤酒酿造厂，年产能约1920万千升。 在啤酒产品方面，华润啤酒构建了"中国品牌+国际品牌"的高端品牌矩阵。其中，四大中国品牌包括勇 闯天涯superX、雪花马尔斯绿、匠心营造啤酒、脸谱系列啤酒（花脸、旦角）；四大国际品牌涵盖喜 力、苏尔啤酒SOL、红爵啤酒、悠世白啤酒Edelweiss等。 此次华润啤酒迁入的雪花科创城，坐落于新安街道尖岗山国家高新园区。该项目由华润置地与华润雪花 啤酒联合打造，采用以产业为核心的片区统筹新模式，总规模约115万平方米，是集总部办公、研发中 试、高端智造、科技体验等产业功能于一体的产城综合体。 该项目以创新为驱动，聚焦信 ...

Core Viewpoint - The resignation of Hou Xiaohai from China Resources Beer marks a significant transition in the company, as he has been a pivotal figure in its growth and strategic direction, particularly in the high-end beer market and the recent foray into the white liquor sector [1][2][17]. Group 1: Resignation Announcement - Hou Xiaohai officially announced his resignation as Executive Director and Chairman of the Board of China Resources Beer, citing a desire to spend more time on personal matters [2]. - Following his resignation, the position of Chairman will be temporarily vacant until a suitable successor is appointed, with current Executive Director and President Zhao Chunwu taking on the responsibilities during the transition [2]. Group 2: Career Background - Hou Xiaohai has worked in the beer industry for over 20 years, with significant contributions to China Resources Beer, which has been a leader in the domestic beer market, focusing on capacity efficiency and high-end transformation [1][3]. - His career trajectory includes experiences in various companies, including a notable tenure at PepsiCo, where he developed key marketing strategies that later influenced China Resources Beer [6][7]. Group 3: Strategic Developments - Under Hou's leadership, China Resources Beer successfully implemented the "Courage to Explore the World" marketing strategy, which helped the company achieve significant sales milestones, including becoming the top-selling beer brand in China by 2008 [8][9]. - The company has also made strategic moves to enter the white liquor market, with a significant acquisition of a controlling stake in Guizhou Jinsha Liquor, marking a major investment in diversifying its product offerings [16][17]. Group 4: Market Position and Future Outlook - China Resources Beer is positioned to capitalize on the growing high-end beer market, with a reported 60% increase in sales for the Heineken brand, indicating strong performance in its premium segment [18]. - The company aims to navigate the challenges in the white liquor sector, addressing inventory and pricing issues while maintaining a focus on high-quality development and consumer engagement [19][20].