啤酒，一种由麦芽、水、啤酒花和酵母通过特定酿造工艺制成的酒精饮品。中国啤酒产业发展至今已逾 百年，经历了从传统酿造到工业化生产的重大转变。自2002年以来，我国连续位居世界啤酒生产国和消 费国榜首。到2013年，我国啤酒产量为5062万吨，达到历史最大生产规模。 "推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变"，为推动我国产 业结构转型升级、打造中国品牌指明了方向，同样对推动啤酒产业高质量发展具有重要的指导意义，促 使啤酒企业注重技术创新、质量提升和品牌建设。 在存量竞争态势愈发突出、消费需求日益分化多元的当下，啤酒行业如何创新求变，在"量大"的基础上 进一步实现"质强"，打造国际影响力？记者进行了深入调研。 存量竞争 走进哈尔滨啤酒博物馆，一眼百年。乘"时光列车"重回百年老街，不知不觉被牵入历史深处。1900年， 一名俄国商人瞅准中东铁路开工的商机，在当时的国际性商埠哈尔滨开设了中国第一家啤酒厂乌卢布列 夫斯基啤酒厂，这是哈尔滨啤酒集团有限公司的前身。3年后，英德商人在青岛建立啤酒厂；外国资本 也陆续在北京、上海、广州等地建厂，催生五星、五羊等早期地方品牌。但由于我国经济水平一 ...

Core Viewpoint - The beer sector is currently at a bottoming phase, with potential recovery opportunities driven by macro policy changes and improved fundamentals in the coming year [1] Group 1: Current Market Conditions - The beer consumption is in a seasonal downturn in Q4, with limited changes in the fundamentals, but there are expectations for recovery opportunities if consumption policies are introduced [1] - For the first three quarters of 2025, the beer sector generated revenue of 61.726 billion yuan, a year-on-year increase of 1.99%, and a net profit of 9.339 billion yuan, a year-on-year increase of 10.43% [1] Group 2: Financial Performance - Revenue and profit growth rates for the beer sector weakened sequentially in 2025, attributed to limited consumption scenarios and high costs, although overall gross profit margins showed improvement [2] - The revenue for Q1, Q2, and Q3 of 2025 was 20.043 billion, 21.491 billion, and 20.192 billion yuan respectively, with year-on-year growth rates of 3.68%, 1.90%, and 0.45% [1] Group 3: Future Outlook - Demand resilience is expected to continue into 2024, with strong support for beer demand from the middle-income population and improved performance in core provinces [3] - The free cash flow of leading Chinese beer companies is anticipated to remain at a high level, with increasing dividend and yield rates expected [3]

Investment Rating - The report maintains an "Overweight" rating for the beer sector, indicating a positive outlook for investment opportunities in this industry [2]. Core Insights - The beer sector is currently at a bottoming phase, with potential recovery driven by macro policy changes and improved fundamentals in the coming year [2][63]. - Demand resilience is expected to continue into 2024, with a focus on scene recovery in 2025 [5][46]. Summary by Sections 1. Revenue and Profit Trends - For the first three quarters of 2025, the beer sector reported revenues of 61.726 billion yuan, a year-on-year increase of 1.99%, and a net profit of 9.339 billion yuan, up 10.43% year-on-year [10]. - Quarterly revenues for 2025 were 20.043 billion yuan, 21.491 billion yuan, and 20.192 billion yuan, with year-on-year growth rates of 3.68%, 1.90%, and 0.45% respectively [10]. 2. Margins and Cost Dynamics - Despite weak sales volume and price performance, the overall gross margin has been improving due to cost elasticity, with major brands like Qingdao Beer and Yanjing Beer showing strong performance [18][19]. - Gross margins for major brands in Q3 2025 were as follows: Qingdao Beer at 43.66%, Chongqing Beer at 50.17%, Yanjing Beer at 47.19%, and Zhujiang Beer at 51.51% [19][22]. 3. Demand Resilience and Market Dynamics - The report highlights that middle-income households are experiencing faster disposable income growth, which supports beer demand at mainstream price points [46][51]. - The overall beer production is showing a recovery trend, with high-end products like Qingdao White Beer and Yanjing U8 continuing to perform well [49][54]. 4. Cash Flow and Dividend Outlook - The free cash flow of leading beer companies is expected to remain high, with steady improvements in dividend rates and payout ratios anticipated [58][59]. - The report notes that capital expenditures related to high-end beer production are expected to stabilize, further supporting cash flow sustainability [58]. 5. Investment Recommendations - The report suggests focusing on companies with strong fundamentals such as Qingdao Beer, Yanjing Beer, and China Resources Beer, which are expected to benefit from improved market conditions in 2025 [2][63].

Core Viewpoint - The leadership of China Resources Beer has been restructured with the appointment of Jin Hanquan as the new president and executive director, following the resignation of Hou Xiaohai, while the company continues to show stable performance in its financial results, surpassing Budweiser APAC in revenue for the first time in the Chinese market [2][4][10]. Leadership Changes - Jin Hanquan has been appointed as the executive director and president of China Resources Beer as of October 10 [2][5]. - Zhao Chunwu has transitioned from president to chairman of the board, following the resignation of Hou Xiaohai on June 27, who left to focus on personal matters [3][6]. - Since the beginning of 2025, the board of directors has seen three changes, excluding independent directors [4][7]. Financial Performance - For the first half of 2025, China Resources Beer reported a revenue of 23.942 billion yuan, a year-on-year increase of 0.83%, and a net profit attributable to shareholders of 5.789 billion yuan, up 23.04% [4][10]. - The company’s revenue has surpassed Budweiser APAC for the first time, which reported a revenue of approximately 22.45 billion yuan, a decline of 5.6% year-on-year [10]. - The gross profit margin increased by 2 percentage points to 48.9%, attributed to the high-end strategy and cost savings in raw material procurement [10]. Business Strategy - The company aims to continue expanding its high-end product strategy, with a focus on personalized and differentiated products to meet diverse consumer demands [11]. - New retail channels, including e-commerce and instant retail, are being leveraged to adapt to changing consumer preferences [11]. Challenges in Other Segments - The white liquor segment has faced significant challenges, with revenue dropping to 0.781 billion yuan, a decrease of 33.7% year-on-year [12][13]. - China Resources Beer plans to enhance price restructuring and cost control measures in response to market changes, focusing on mid-range and light bottle products to boost sales in the second half of the year [14].

Summary of China Resources Beer Conference Call Company Overview - **Company**: China Resources Beer - **Industry**: Beverage (Beer) Key Points and Arguments Financial Performance - In the first half of 2025, China Resources Beer reported revenue and volume-price performance that outperformed peers, with a projected net profit of approximately 5.3 billion yuan for 2025, expected to reach 6 billion yuan in 2026, and potentially exceed 6.5 billion yuan in 2027, maintaining over 10% growth in the next two years [3][16][22] - The revenue growth center is anticipated to be around 3% to 4%, driven by a 2% increase in beer sales volume and price optimization from product structure [17] Product Strategy - The new chairman has adjusted product strategies and cost control measures, focusing on regional products and flexible promotions, while leveraging strong regional brands [2][5][22] - The company aims to enhance its share in the sub-premium segment by diversifying its product offerings rather than relying on a single product [2][7] - The Heineken brand is expected to grow over 20% in 2025, reaching a scale of 700,000 to 800,000 tons, with a healthy channel and an average inventory of about three weeks [2][8] Market Expansion - China Resources Beer is expanding from mature markets to emerging markets, with a focus on regions like Jiangsu, Shanghai, Chongqing, and Beijing, competing with brands like Carlsberg and Budweiser [9][10] - The company has successfully promoted the Red Duke series in the Northeast market, with expected sales exceeding 100,000 tons, and the Snow Beer Old Snow series projected to reach 150,000 to 200,000 tons, reflecting a significant change in product structure that enhances profit elasticity [11][12] Cost Management - The company has implemented refined management practices to achieve cost savings, including a 10% reduction in brand investment and a decrease in management and labor costs [14][15] - The relocation of headquarters to Shenzhen has contributed to natural personnel attrition, aiding in cost reduction [14] - Adjustments in promotional expenses are expected to yield further savings, with plans to reduce the number of sales staff and transition some to third-party roles [15] Valuation and Investment Outlook - The current valuation of China Resources Beer is approximately 14 times earnings, which is relatively low compared to the food and beverage industry, with a target upside of around 30% [4][18] - Public fund holdings in the company have decreased over the past few years, indicating a relatively low capital presence [21] - The company’s dividend payout ratio was about 50% in 2024, with expectations for this ratio to increase in the future [20] Future Expectations - The new management's changes in product strategy and regional investment are expected to lead to better-than-expected profit growth in the coming years, particularly in high-end and sub-premium products [22] Additional Important Insights - The company’s average beer price per ton was approximately 3,355 yuan, with a gross profit of about 1,380 yuan per ton, indicating a focus on higher-margin products moving forward [13]

Core Viewpoint - China Resources Beer is successfully implementing its high-end strategy, which is driving an increase in ton price and gross margin [1] Group 1: High-End Strategy and Market Position - The company is firmly executing its "battle for high-end" strategy, establishing a matrix of "Chinese brands + international brands" to solidify its leading market position [1] - The use of popular brands like "Yong Chuang Tian Ya" and "Snow Beer" helps to enhance market share, while premium brands like Heineken and Red Horse elevate product positioning, driving ton price and profit margin increases [1] - The company is actively developing new products to meet consumer demands for personalization and differentiation [1] Group 2: Capacity Optimization - The company is proactively shutting down excess capacity, reducing the number of factories from 98 in 2017 to 60 by 2025, while maintaining a production capacity of 19.2 million kiloliters [1] - Factories are widely distributed across 25 provinces and municipalities in China, covering most regions of the country [1] Group 3: Operational Efficiency and Profitability - The implementation of the "Three Precision Management" strategy (streamlining organization, lean cost, and refined business) has led to significant improvements in operational efficiency [1] - In the first half of 2025, the company's gross margin increased to 48.9%, and net profit margin rose to 24.0% [1] Group 4: Management Transition and Market Confidence - The company has experienced a smooth management transition, actively communicating with investors and emphasizing that core strategies remain unchanged [1] - The new management team has extensive frontline experience in the beer business and has successfully led recent channel and marketing innovations, helping to stabilize market confidence and eliminate uncertainties [1] Group 5: Financial Projections - Revenue projections for 2025-2027 are estimated at 38.87 billion, 40.65 billion, and 42.20 billion yuan, with year-on-year growth of +0.6%, +4.6%, and +3.8% respectively [2] - Net profit attributable to shareholders is projected to be 5.89 billion, 6.29 billion, and 6.79 billion yuan for the same period, with year-on-year growth of +24.3%, +6.8%, and +7.8% respectively [2] - Earnings per share (EPS) are expected to be 1.82 yuan, 1.94 yuan, and 2.09 yuan for 2025-2027 [2]

Investment Rating - The report gives a "Buy" rating for China Resources Beer [5][12] Core Views - China Resources Beer is executing its high-end strategy effectively, driving up tonnage price and gross margin. The company has established a matrix of "Chinese brands + international brands" to solidify its market position and enhance product pricing [1][12] - The company is optimizing its production capacity by shutting down excess facilities, reducing the number of factories from 98 in 2017 to 60 by 2025, while maintaining a capacity of 19.2 million kiloliters [1][12] - The implementation of "Three Precision Management" has improved operational efficiency, with gross margin rising to 48.9% and net profit margin to 24.0% in the first half of 2025 [1][12] Summary by Sections Company Overview - China Resources Beer is a leading player in the Chinese beer industry, focusing solely on beer after divesting non-beer businesses in 2015. The company has a significant market presence with a strong brand portfolio [17][19] Industry Analysis - The Chinese beer market is experiencing stagnation in sales volume, with a projected CAGR of -0.4% from 2010 to 2025. However, the retail price of beer is expected to continue rising, indicating potential for price increases [36][38][43] - The market is concentrated, with the top three players (China Resources, Tsingtao, and Budweiser) accounting for 60.1% of the market share as of 2023, suggesting limited room for further consolidation [45][47] Investment Logic - The long-term strategy focuses on high-end product development, leveraging both domestic and international brands to enhance product pricing and market share. The company aims to continue optimizing its product structure to drive tonnage price and profit margin improvements [63][68] - The forecast for revenue from 2025 to 2027 is projected at 38.87 billion, 40.65 billion, and 42.20 billion yuan, with net profit expected to reach 5.89 billion, 6.29 billion, and 6.79 billion yuan respectively [12][3]

Group 1 - The overall performance of the beer industry in the first half of 2025 shows steady revenue growth and double-digit profit increase, with total revenue reaching 41.534 billion yuan, up 2.75% year-on-year, and net profit attributable to shareholders at 6.512 billion yuan, up 11.81% year-on-year [1] - In Q1 and Q2 of 2025, the beer sector's revenue was 20.043 billion yuan and 21.491 billion yuan respectively, with year-on-year growth rates of 3.68% and 1.90%, while net profits were 2.519 billion yuan and 3.993 billion yuan, reflecting growth rates of 10.62% and 12.57% [1] - The beer market is expected to see a recovery in consumption patterns, with potential for beta configuration opportunities in the beer sector if consumer policies improve marginally [1] Group 2 - The beer industry's sales and price performance have been weak in 2025, attributed to slow recovery in consumer spending and temporary policy impacts on on-premise consumption [2] - Despite the weak beta performance, emerging brands like Yan Beer and Zhu Beer have shown strong sales and pricing performance, while overall cost elasticity continues to improve, leading to a steady increase in gross profit margins [2] - The beer sector is anticipated to maintain a steady operational trend in the second half of 2025, supported by resilient demand from middle-income consumers and a recovery in beer production [3] Group 3 - The free cash flow of leading Chinese beer companies is expected to remain at a high-quality level, with increasing dividend and yield rates, driven by significant improvements in net profit margins since 2018 [3] - The focus on high-end beer products and the gradual reduction of capital expenditures from previous peaks are expected to support the continued stability of free cash flow [3]

Core Viewpoint - The appointment of Zhao Chunwu as the Chairman of China Resources Beer marks a significant leadership transition following the resignation of Hou Xiaohai, with Zhao facing challenges in a competitive beer market and a loss-making liquor business [5][6][10]. Leadership Transition - Zhao Chunwu has officially transitioned from acting Chairman to Chairman and Chairman of the Finance Committee, effective September 3, 2025 [2][6]. - Zhao has over 20 years of experience within the China Resources system, having held various key positions since joining in 2003 [5][8]. - The board has expressed high confidence in Zhao's management and leadership abilities, considering him the best candidate to drive further development for the company [8]. Business Performance - In the first half of the year, China Resources Beer reported a beer sales volume of approximately 6.487 million kiloliters, a year-on-year increase of 2.2%, with revenue reaching 23.161 billion yuan, up 2.6% [10]. - The company's gross profit margin for beer increased by 2.5 percentage points to 48.3%, driven by high-end product sales, which grew over 10% [10]. - The liquor business, however, reported a loss of 150 million yuan, with revenues dropping to 780 million yuan from 1.18 billion yuan year-on-year [10][11]. Strategic Direction - Zhao has committed to continuing the high-quality and high-end development strategy initiated by his predecessor, with no major changes expected [11]. - The company aims to enhance its product offerings to cater to diverse consumer preferences, focusing on personalized and niche products [11]. - Zhao acknowledged that the integration of beer and liquor sales has not met expectations, but efforts are underway to deepen collaboration between beer distributors and liquor projects [12][13].

Core Viewpoint - The appointment of Zhao Chunwu as the new chairman of China Resources Beer marks a significant leadership transition within the company, following the departure of the previous chairman, Hou Xiaohai, less than three months ago [3]. Group 1: Leadership Transition - Zhao Chunwu has been promoted from president to chairman and will also serve as the chairman of the company's finance committee [2]. - Zhao has been with China Resources Snow Beer for 22 years, having held various managerial positions across different regions before becoming the vice president of China Resources Beer in May 2022 [3]. - During the interim period after Hou Xiaohai's departure, Zhao assumed the responsibilities of the chairman, indicating a smooth transition within the leadership [3][5]. Group 2: Business Performance - In the first half of the year, China Resources Beer reported a 2.6% year-on-year increase in beer revenue and a 2.2% increase in sales volume, outperforming the overall industry, which saw a 0.3% decline in beer production among large enterprises [3][4]. - The growth in sales is attributed to the positive impact of high-end product offerings, with premium and above beer sales growing by over 10% year-on-year [4]. - The "Heineken" brand maintained a growth rate of over 20%, while "Old Snow" saw a more than 70% increase in sales, and "Red Duke" sales doubled [4]. Group 3: Strategic Focus - Zhao Chunwu's primary tasks will include maintaining China Resources Beer's leadership position in the Chinese beer market and further enhancing the product mix towards high-end offerings to improve profitability [4]. - The board of directors expressed confidence in Zhao's management and leadership capabilities, believing he is the best candidate to drive the company's further development [4].