（文/朱道义 编辑/张广凯） 800亿规模的啤酒巨头，其灵魂老帅突然决定"隐身"离场。 6月27日，华润啤酒（股票代码：00291.HK）发布公告称，董事会主席侯孝海"因有意投入更多时间于个人安排"，决定辞去该公司董事会主席职务，且不再 担任董事会辖下财务委员会主席、执行委员会以及购股权总务委员会成员职务，自今年6月27日召开的董事会会议结束时起生效。 侯孝海 侯孝海辞任后，华润啤酒董事会主席职位将暂时悬空，该公司执行董事及总裁赵春武将暂时承担过渡期内董事会主席的工作及责任。同时，华润啤酒正在物 色具备适当专业资格或相关专长的合适人选。 而回顾中国啤酒行业的发展历程，侯孝海是一个无法绕开的关键人物。在华润啤酒任职期间，他曾一手主导了啤酒业务的高端化转型，缔造了让公司登顶行 业龙头的高光时刻；但也因大手笔收购白酒业务，其表现最终却不尽如人意，而陷入争议。 对于侯孝海接下来的去向，据《红星资本局》报道，并非如市场传言"去喜力啤酒担任高管"或"回成都创业"，而是可能会去当教师。不过，个人的转身或许 尚还容易，但华润800亿的啤酒巨舰未来将驶向何方？背后的百亿白酒棋局又是谁来续招？这都是牵动市场神经的重点话题。 凭借 ...

以下文章来源于瞰华东 ，作者瞰华东 瞰华东 . "瞰"经济，"瞰"行业，"瞰"消费，"瞰"未来更多可能！ 作 者 | 苗野 来源 | 瞰华东 导语：董事会主席侯孝海的人事变动恰好发生在华润啤酒五年来的首次营收下滑之际，2025年 又被华润啤酒称为"3+3+3"战略的决胜之年，在关键节点更换掌舵人，引发市场对公司战略延 续性的疑虑。 中国啤酒行业的传奇人物正悄然退场。 6月27日，华润啤酒的一纸公告官宣公司董事会主席侯孝海辞去所有职务，即时生效。 这位从基层销售一路晋升至千亿啤酒帝国掌舵者的传奇人物，24年征战酒业江湖，从"勇闯天涯"的 品牌缔造者到百亿并购操盘手，终在57岁的节点选择结束自己在"华润系"的职业生涯，留下一个辉 煌与争议交织的酒业帝国。 公告给出的辞职原因是"有意投入更多时间于个人安排"。就在一个半月前，侯孝海曾两度大规模减 持公司股票，合计抛售93.8万股，套现2611.85万港元，持股比例骤减92%，这一动作被市场解读为 告别信号。 "不会去喜力啤酒任职，也不会回成都创业，可能会当老师。"侯孝海对外表达了卸任后的去向，并 在朋友圈晒出自家花园里种植的瓜果蔬菜。 但这一系列变动恰好发生在华润啤 ...

智通财经APP获悉，高盛发布研报称，予华润啤酒(00291)"买入"评级，参考全球同业过去五年完整周期 均值，贴现至2025年末，基于2026年预期市盈率19倍，予12个月目标价33.50港元，距离现股价有34% 的上涨空间。报告提及，该行于6月30日举办了华润啤酒投资者交流会。 会议要点如下： 1)2025年第二季度近期表现 管理层观察到啤酒销量在二季度至今实现同比正增长，且反铺张浪费政策影响甚微，推动2025年至今啤 酒销量实现低个位数同比增长，尽管行业持续疲软。平均售价因温和的产品组合升级(在不利的提价环 境下)而小幅增长。高端/次高端产品在2025年前5个月实现中个位数同比增长，管理层预计通过持续推 进高端化战略，2025全年增速将提升至高个位数至双位数。对于白酒业务，管理层指出公司将在全行业 受反铺张浪费政策挑战的背景下，力争避免2025上半年净亏损，尽管预计收入下滑。 2)利润率 管理层重申2025年实现双位数盈利增长的承诺，基于毛利率年内扩张超1个百分点(主要受益于单位销售 成本中个位数下降，源于原材料成本利好)，并辅以持续降本举措带来的销售及管理费用率下降。 3)品牌表现追踪 喜力在6月延续前 ...

Core Viewpoint - The resignation of Hou Xiaohai, the chairman and executive director of China Resources Beer, has sparked controversy, despite his significant contributions to the company's growth over the past decade [1][5]. Financial Performance - In 2024, China Resources Beer reported a slight revenue decline of 0.76% year-on-year, with net profit decreasing by 8.03%, marking a disappointing end to Hou's career [2][12]. - The company's revenue grew from 279.59 billion yuan in 2015 to 386.35 billion yuan in 2024, an increase of 106.76 billion yuan [9][10]. - The white liquor segment, which Hou had high expectations for, only saw a revenue growth of 3.7% in 2024, significantly below his target of over 30% [2][15]. Leadership and Contributions - Hou Xiaohai joined China Resources Beer in 2001 and became CEO in 2016, leading the company through various strategic initiatives, including the establishment of the Snow Beer brand and a major merger with Heineken [10][11]. - Under his leadership, the company received multiple accolades, including recognition as one of the best-managed teams in Asia [10]. Stock Transactions - Prior to his resignation, Hou sold 938,000 shares of the company, cashing out approximately 26.12 million Hong Kong dollars [4][17]. - Following these transactions, his shareholding dropped from 1.018 million shares to 80,000 shares, a reduction of 92% [18]. Compensation - Over his nine-year tenure as CEO, Hou received a total compensation of 50.81 million yuan, with a peak salary of 8.47 million yuan in 2020 [13][16]. - In 2024, his total compensation was significantly reduced to 3.6 million yuan, with bonuses dropping from 6.01 million yuan in 2023 to 1.6 million yuan [16].

Group 1 - The core viewpoint of the article is the publication of food safety inspection results for the first quarter of 2025 in Qingjiangpu District, highlighting the compliance and non-compliance of various food products [3][4]. - A total of 299 food samples were inspected, with only 1 batch found to be non-compliant, indicating a high compliance rate of approximately 99.67% [3][4]. - The local market supervision administration has mandated the recall of the non-compliant product and required the responsible businesses to investigate the product's distribution and implement corrective actions [3][4]. Group 2 - The inspection covered various categories of food products, including pastries, snacks, and alcoholic beverages, with detailed records of the sampled items and their compliance status [4][5][6]. - Specific non-compliance issues included the presence of prohibited substances such as dehydroacetic acid and excessive total bacterial counts in certain products [4][5]. - The inspection results are part of ongoing efforts to ensure food safety and protect consumer health in the region [3][4].

01 为了接住泼天富贵，品牌各显神通 苏超的热度还在继续。 如今竞争看点早已不局限在球场。赛场之外，各大广告冠名商的争夺也是相当有看头。 从最初仅有6家赞助商，到如今二十多家品牌争相入局，有数据显示，截至6月27日，苏超赞助商总数已达26家，此外还有2家公益支持单位，形成总冠名商、官方 战略合作伙伴、官方合作商、官方赞助商、官方供应商的五级赞助体系。这场票价仅5-20元的草根赛事，正以颠覆性的商业模式改写中国体育经济规则。 各家品牌的整活也是百花齐放。 有的是区域深度绑定。比如洋河全程赞助宿迁队，作为宿迁的城市名片，洋河股份不仅赞助冠名家乡队，还向球迷推出"旅游＋赠酒"的专属福利；维维股份冠名徐 州赛区，牵手家乡队伍徐州队组成徐州市维维股份足球队，球衣上展示了鲜明的品牌LOGO（标志）；南京本土企业、数字物流平台运满满则是官宣冠名苏超南京 队。 悦达起亚则是成为"2025江苏省城市足球联赛盐城赛区冠名商"，并且在接下来的主场比赛中，现场观赛的球迷，有机会赢取起亚EV5。值得一提的是，悦达起亚合 资母公司——起亚，长期以来都是国际足球联合会（FIFA）官方合作伙伴，并持续赞助世界杯，这意味着中国最火的城市足球联 ...

Core Points - The Snow Beer Festival 2025 in Zhangqiu District aims to stimulate summer economic activity and consumer spending through a vibrant cultural and tourism event [1][3][24] - The festival will run from June 27 to July 6, lasting for 10 days, featuring a diverse range of activities that integrate food, drink, entertainment, and culture [9][30] Group 1: Event Overview - The festival is organized by the Zhangqiu District Business Service Center and Snow Beer, showcasing local culture and industry vitality [3][28] - It aims to convert the "flow" of festival activities into "increment" for economic development, enhancing local consumer engagement [3][24] Group 2: Activities and Attractions - The festival includes seven themed functional areas, offering a mix of gourmet food, various beers, entertainment, and cultural experiences [9][16] - Special brand theme days will feature unique performances and interactive games to engage attendees [21][30] Group 3: Economic Impact - The event is part of a broader strategy to integrate cultural tourism with industrial development, enhancing local economic vitality [24][25] - The Snow Beer production facility in Zhangqiu is the largest single investment project in the company's national layout, with an annual capacity of 1 million kiloliters [28]

啤酒龙头华润啤酒换了"掌门人"。 6月27日下午，华润啤酒发布公告，该公司董事会主席侯孝海"因有意投入更多时间于个人安排"，决定 辞去该公司董事会主席职务，且不再担任董事会辖下财务委员会主席、执行委员会以及购股权总务委员 会成员职务，自今年6月27日召开的董事会会议结束时起生效。 南都湾财社-酒水新消费指数课题组记者了解到，侯孝海辞任后，华润啤酒董事会主席职位将暂时悬 空，该公司执行董事及总裁赵春武将暂时承担过渡期内董事会主席的工作及责任。同时，华润啤酒正在 物色具备适当专业资格或相关专长的合适人选。 华润啤酒公告披露侯孝海辞职。（截图来源：公司公告） 顺应行业形势布局，推动华润啤酒成"行业老大" 侯孝海的职业生涯大部分时间都是在华润啤酒度过。 根据华润啤酒公司网站显示，2001年侯孝海加入华润啤酒，并先后担任华润雪花销售发展总监及市场总 监、华润雪花贵州分公司总经理及总经理助理兼总部营销中心总经理、华润雪花四川分公司总经理。 2016年，侯孝海被委任为华润雪花总经理，并出任华润啤酒执行董事及首席执行官，正式主导华润啤 酒；2023年4月20日，侯孝海由首席执行官调任为董事会主席，并担任该职务直到辞职。 南都 ...

转自：证券日报网 本报记者梁傲男 6月27日下午，华润啤酒（控股）有限公司（以下简称"华润啤酒"）发布公告称，侯孝海因有意投入更多时间于个人安排而决定辞任执行董事及董事会 主席，且不再担任董事会辖下财务委员会主席、执行委员会以及购股权总务委员会各自之成员。 公告显示，侯孝海辞任后，董事会主席职位将暂时悬空，直至公司委任合适继任人。公司执行董事及总裁赵春武将暂时承担过渡期间董事会主席的工作 及责任。 有着华润啤酒转型"首席架构师"和中国酒业变革"关键推手"称号的侯孝海，其辞职对华润啤酒将带来怎样的影响？侯孝海的二十余载华润啤酒之路，为 企业留下了什么？这对华润啤酒的未来发展将起到怎样的作用？ 二十余载"战略旗手"之路 在中国啤酒行业的历史长河中，侯孝海的名字与华润啤酒的崛起轨迹深度绑定。从2001年加入华润啤酒至今，二十多年的陪伴，侯孝海经历了华润啤酒 从初创、发展到全国第一和高质量发展的各个阶段，成功将华润啤酒从"大而不强"打造成"行业价值标杆"，成为啤酒行业的领跑者。 华润啤酒从1993年并购"沈阳啤酒厂"开始起步，一路通过"蘑菇战略"和"沿江沿海"战略，并购百家啤酒企业形成的一家啤酒巨头企业，至今已走过3 ...

Core Insights - Huazhu Beer announced that Hou Xiaohai will resign as executive director and chairman effective June 27, 2025, to focus on personal arrangements [1] - The chairman position will be temporarily vacant until a suitable successor is appointed, with current executive director and president Zhao Chunwu taking on the chairman's responsibilities during the transition [1] - Hou Xiaohai has been with Huazhu Beer for nearly 25 years and has led the company for over 9 years, playing a crucial role in its high-end transformation [1] Company Performance - Under Hou Xiaohai's leadership, Huazhu Beer experienced significant growth, with revenue increasing by over 10 billion and net profit rising from 1.329 billion in 2015 to 4.759 billion in 2024 [1] - In 2024, despite challenges in the beer industry, Huazhu Beer maintained stability with a total revenue of 38.635 billion, a slight decline of 0.8%, and beer sales decreasing by 2.5% [1] - The company's gross profit margin improved to 42.6% in 2024, while shareholder profit decreased by 8% to 4.739 billion [1] Strategic Developments - The company has successfully implemented a "3 + 3 + 3" strategy since 2016, initiating its high-end transformation [1] - In 2018, Huazhu Beer partnered with Heineken, raising 24.35 billion HKD to acquire a 40% stake, creating the largest beer merger in Asia [1] - The company expanded into the liquor industry in 2021, acquiring brands like Jingzhi and Jinzongzi, with the liquor business generating 2.149 billion in revenue, a 4% increase [1] Market Position - In 2024, high-end beer sales increased by over 9%, with mid-range and above products accounting for over 50% of total sales [1] - Notable brands such as "Lao Xue" and "Hong Jue" saw their sales double, while "Li" brand sales increased by 35% [1] - Recently, Huazhu Beer acquired the second phase of the Xiamen Heineken factory project for 54.5 million, which will double its production capacity [1]