食品饮料/休闲食品 万辰集团（300972.SZ） 门店持续拓展，经营效率提升 2025 年 08 月 29 日 投资评级：增持（维持） | 日期 | 2025/8/29 | 证书编号：S0790520030003 | | --- | --- | --- | | 当前股价(元) | 211.80 | | | 一年最高最低(元) | 211.80/29.02 | | | 总市值(亿元) | 397.37 | | | 流通市值(亿元) | 346.17 | | | 总股本(亿股) | 1.88 | | | 流通股本(亿股) | 1.63 | | | 近 3 个月换手率(%) | 99.51 | | 股价走势图 数据来源：聚源 -200% 0% 200% 400% 600% 800% 2024-08 2024-12 2025-04 2025-08 万辰集团 沪深300 相关研究报告 《收入延续高增，利润释放亮眼—公 司信息更新报告》-2025.4.30 《规模效应释能，门店量质双升—公 司信息更新报告》-2025.4.24 《切入零食量贩赛道，迈向高增长新 篇章—公司首次覆盖报告》-2025.1.6 张宇光（分析师 ...

Investment Rating - The investment rating for the company is "Buy" [2] Core Views - The company demonstrated strong competitive advantages in its business model, with a significant revenue increase of 124% year-on-year in Q1 2025, reaching 10.82 billion yuan, and a notable rise in net profit to 215 million yuan from 6 million yuan in Q1 2024 [1][2] - The snack retail business achieved revenue of 10.69 billion yuan in Q1 2025, with a net profit margin of 3.85%, reflecting a sequential improvement of 1.11 percentage points from Q4 2024 [2] - The company is expected to maintain a strong return on equity (ROE) of 47.1% in 2025, with projected net profits of 978 million yuan and a revenue forecast of 54.77 billion yuan [3] Summary by Sections Revenue and Profitability - The company reported total revenue of 10.82 billion yuan in Q1 2025, a 124% increase year-on-year, and a net profit of 215 million yuan, compared to 6 million yuan in Q1 2024 [1][2] - The gross profit margin for Q1 2025 was 11%, an increase of 1.2 percentage points year-on-year, while the sales expense ratio and management expense ratio decreased by 0.7 and 0.5 percentage points, respectively [2] Business Model and Competitive Advantage - The company’s snack retail business continues to show strong competitive advantages, with a significant number of stores (14,196) contributing to its market position [2] - The business model is characterized by "low margin, high turnover," with inventory turnover days maintained at 15-16 days, indicating efficient inventory management [2] Future Projections - Revenue and net profit forecasts for 2025 and 2026 are 54.77 billion yuan and 19.2 billion yuan, and 67.19 billion yuan and 25.3 billion yuan, respectively, with an upward adjustment in net profit for 2025 to 980 million yuan [2][3] - The company is expected to continue improving its return on equity, with projections of 47.1% in 2025 and 38.7% in 2026 [3]