经济观察报记者 郑晨烨 市场的矛盾也体现在这里。 一方面，是研究机构给出的乐观预测一一根据Omdia在2025年9月28日发布的报告，AI眼镜的全球出货量在2025年的年增长率预计将达到158%，总量达到 510万台；该机构还预测，到2026年，市场规模有望突破1000万台。同时，这张牌桌上的玩家也分量十足，从Meta到谷歌，再从小米到华为，一众巨头都入 场已久。 但另一方面，对于需要把钱从口袋里掏出来的多数消费者来说，这事儿还没那么热闹。一副智能眼镜的价格不低，买回来到底能用来干什么，很多人还没完 全想明白。 不过，在AR眼镜这个目前还挺小众的市场里，已经有中国企业做到了全球出货量第一。 根据市场研究机构Counterpoint Research的数据，TCL电子（01070.HK）孵化的雷鸟创新，在2025年第二季度以39%的市场份额，取得了全球AR眼镜出货量 第一的位置。 从不带屏幕、主打AI功能的智能眼镜，以及技术更复杂的"AI+AR"融合型眼镜，雷鸟都有布局研发。 2025年，智能眼镜市场，正处在一个有些矛盾的节点上。 而要看懂这个市场，得先分清两个时常被混用的词——AI眼镜和AR眼镜。 简单地说， ...

Core Insights - AI glasses are emerging as a competitive industry, with predictions indicating a global market size of $150 billion by 2030, marking it as a significant industry opportunity [1] - Shenzhen is accelerating innovation and upgrading in AI glasses technology, aiming to become the "global AI glasses capital" with a concentration of companies in the sector [1][6] - The demand for AI glasses is rapidly increasing, with a projected shipment of 12.05 million units globally by 2025, reflecting an 18.3% year-on-year growth [5] Industry Trends - The AI glasses market is evolving from basic functionality to lightweight, intelligent, and fashionable designs, with companies like Thunderbird Innovation and LIPO Li Bai leading the charge [2][3] - The integration of AI technology into smart glasses is expanding their application across various scenarios, enhancing user experience with features like real-time translation and environment recognition [2][3] - The competitive landscape is characterized by rapid product iterations and a focus on practical applications, as seen with products like the Thunderbird X3 Pro and LIPO Li Bai's near-sighted management glasses [3][4] Market Dynamics - Companies in Shenzhen are leveraging a complete industrial chain, from design to production, to enhance their market responsiveness and innovation capabilities [6][7] - The local market is witnessing a surge in demand for AI glasses, with significant sales growth reported, particularly in the domestic market [5][8] - The international expansion of Shenzhen-based companies is underway, with plans to enter markets in Southeast Asia, Europe, and the Middle East, capitalizing on their technological advantages [8][9]