"爱生活，爱拉芳。" "蒂花之秀，青春好朋友" "霸王洗发水，洗出英雄本色。" 曾经刷爆各大卫视耳熟能详的广告语，一度成为大家的回忆杀。然而近几年，这些老牌洗护却渐渐从年轻一代消费者的购物车里消失了。 除此之外，其业绩表现也堪忧。其中，聚美丽发现，老牌洗护企业拉芳家化股份有限公司(以下简称"拉芳家化")，业绩暴跌，净利润高位数下滑。 无独有偶，蒂花之秀母公司名臣健康用品股份有限公司(以下简称"名臣健康")，归母净利与扣非净利润的下滑程度达90%。 此外，港股上市的霸王国际(集团)控股有限公司(以下简称"霸王集团")，已在亏损边缘徘徊。 那么，拉芳家化、名臣健康在2017年相继作为第一、第二家上市的日化洗护类企业，为何如今业绩却"一蹶不振"？而霸王集团为何已"入不敷出"？ 本文，聚美丽将结合拉芳家化、名臣健康、霸王集团三家老牌洗护企业近几年的业绩情况，窥其下滑原因，洗护赛道是否真的不香了？ 近千亿洗护市场，老国货困于10亿级体量？ 从近几年的发展来看，洗护赛道的前景还是比较乐观的。据网络数据显示，2024年洗护品类市场规模为899.95亿元，同比增长59.32%，是增幅最快的品 类。 但从这三家近5年的业绩情况 ...

Group 1 - The article discusses the contrasting brand endorsement philosophies of two iconic figures, Aaron Kwok and Jackie Chan, highlighting how their unique approaches reflect broader commercial truths [7]. - Aaron Kwok's endorsements span various industries, from fashion to technology, showcasing a blend of artistic and commercial success, while maintaining a timeless appeal [3][8]. - Jackie Chan, despite being labeled a "brand killer," has created significant commercial success through his endorsements, illustrating the unpredictable nature of market dynamics [5][8]. Group 2 - The analysis emphasizes that the longevity of a brand is influenced by internal factors such as supply chain resilience and market sensitivity, rather than solely by celebrity endorsements [8]. - Both celebrities represent different aesthetic values in brand endorsement, yet they converge on the idea that quality is essential for a brand's enduring success [8].

Core Viewpoint - The viral "盖章挑战" (Stamp Challenge) involving Wahaha's bottle caps reflects a blend of brand trust and management concerns, highlighting the evolving interaction between brands and young consumers in the digital age [1][3][9] Group 1: Brand Interaction and Marketing - The phenomenon showcases a shift in traditional marketing, where user-generated content can drive brand visibility, as seen with Wahaha's unexpected popularity stemming from its long-standing national recognition [3][4] - The success of the "秃头大卫" (Bald David) collaboration by another brand illustrates how playful marketing can resonate with younger consumers, indicating a willingness to engage with "non-serious marketing" [3][9] Group 2: Trust and Consumer Sentiment - The incident raises concerns about trust erosion, as past controversies have shown that consumer trust can be fragile, especially when brands are perceived to be involved in misleading practices [4][8] - The humorous engagement from consumers reflects a deeper frustration with bureaucratic processes, particularly regarding internship documentation, indicating a societal sentiment that brands need to address [5][7] Group 3: Crisis Management and Brand Strategy - Effective crisis management requires empathy and proactive solutions, suggesting that Wahaha could leverage this viral moment to enhance its brand image and connect with younger audiences through creative initiatives [7][9] - The ongoing challenges faced by Wahaha under new leadership highlight the importance of maintaining brand credibility, as repeated missteps can undermine decades of trust built with consumers [8][9] Group 4: Legal and Ethical Considerations - The playful use of company seals raises legal concerns, as even humorous applications can lead to serious legal repercussions, emphasizing the need for brands to navigate the fine line between creativity and legality [7][9] - The incident serves as a reminder that while humor can alleviate stress, it should not cross ethical boundaries, reinforcing the idea that genuine workplace recognition cannot be substituted with playful antics [9]