Core Viewpoint - The chairman of Meibang Apparel, Zhou Chengjian, is attempting to connect with the younger generation despite being at retirement age, as evidenced by his active presence on social media and participation in live streaming events [1][3]. Financial Performance - Meibang Apparel's stock price increased from 1.97 CNY per share to a peak of 2.94 CNY per share, marking a nearly 50% rise since September 1, 2025 [2]. - The company reported a significant decline in revenue, with a 45.23% drop year-on-year to 227 million CNY in the first half of 2025, and a net profit decrease of 87.07% to 9.93 million CNY [7]. - The revenue from men's clothing fell by 30.46% to 114 million CNY, while women's clothing revenue decreased by 23.57% to 62 million CNY [7]. Leadership and Strategy - Zhou Chengjian has returned to lead Meibang Apparel after his daughter, Hu Jiajia, stepped down due to significant losses during her tenure, which saw the company lose 3.2 billion CNY over seven years [6]. - Zhou has embraced social media, particularly Douyin (TikTok), where he has gained 83,000 followers and actively engages with consumers through live streaming [10]. - The chairman aims to reshape the brand's image to appeal to younger consumers by emphasizing youthfulness, trendiness, comfort, and cost-effectiveness [10]. Market Presence - The top five stores by revenue are located primarily in second-tier cities, indicating challenges for the brand in first-tier cities like Beijing and Shanghai [8]. - Zhou's live streaming efforts, including dancing and product demonstrations, are part of a broader strategy to revitalize the brand and engage directly with consumers [12].

经济观察报记者 张晓晖 2025年9月1日以来，上海美特斯邦威服饰股份有限公司（002269.SZ，下称"美邦服饰（002269）"）的 股价从1.97元/股涨至9月12日最高的2.94元/股，涨幅接近50%。美邦服饰董事长周成建因在直播间里跳 舞，更是登上了热搜。 9月4日，美邦服饰发布股票交易异常公告，称公司经营情况正常，内外部经营环境未发生重大变化；公 司、控股股东及实际控制人不存在关于公司的应披露而未披露的重大事项。 9月12日收盘，美邦股份（605033）股价再次涨停，总市值为74亿元。 今年刚满60岁的浙江企业家周成建，已到了退休年龄。其实他已经尝试过退休，把企业交给长女胡佳 佳，但是没有成功。 现在的周成建有两个身份：第一个身份是美邦服饰董事长；第二个身份是周裁缝，在抖音他自称是"裁 缝周成建"，认证的标志是美特斯邦威创始人。他说自己可以通过缝纫机的声音来辨别这个裁缝是个生 手还是熟手，缝纫机的声音就像音乐的音符，裁缝是一门技术，技术的背后是艺术。 业绩下滑 对浙江人而言，周成建的创富故事，耳熟能详： 1982年，周成建在青田创办青田服装纽扣厂；1986年，他因裁缝生意失败负债30万元，后在温州 ...

wumiancaijing.com 最热的泛财经新闻，都在这儿了。 重要提醒！！！为防失联，请"星标"我们！进入无冕财经公众号，点击右上角"..."，再""，以便您及时接收每篇推送~ 本文由无冕财经（wumiancaijing）整理发布 资讯整理：小冕 编辑：陈涧 设计：岚昇 阿里发布重磅项目"扫街榜" 直指美团命脉，大众点评有新动作 9月10日是阿里巴巴26岁生日，当日，高德在阿里西溪园区正式发布"高德扫街榜"。这也是前一日媒体所称的阿里重磅项目。 作为本地生活榜单类产品，"高德扫街榜"涵盖美食、酒店、景区三大类，线下餐饮商家榜单方面，除了常规的美食推荐，榜单还细分出"烟火小店""本地 人爱去""多次前往"等特色美食榜单。 ▲图片截自高德。 高德CEO郭宁表示，榜单基于真实用户行为和高信用用户评价，强调公开透明，不受商业干预。与传统平台不同， 高德承诺"扫街榜永不商业化"，力图 建立长期可信的本地生活口碑体系。 据虎嗅报道，5月中下旬到6月初，该项目在高德内部完成立项，由高德地图产品经理、高德扫街榜产品负责人李刚带队。到9月初，这个团队的人数从20 人一度扩展至百余人。 高德扫街榜是一个包含了"榜单、评分、 ...

Core Viewpoint - Meibang Apparel continues to struggle with declining performance despite a strategic shift to the outdoor segment, with significant projected losses for the first half of 2025 [1][2]. Financial Performance - For the first half of 2025, Meibang Apparel expects a net profit of approximately 7 million to 10 million yuan, representing a year-on-year decline of 90.88% to 86.98% [1]. - The company reported a cumulative net loss exceeding 3.5 billion yuan from 2015 to 2023, with revenue shrinking from 65.19 billion yuan in 2016 to 1.356 billion yuan in 2023 [2]. - In 2024, the company experienced a revenue decline of 49.79% and a net loss of 195 million yuan, with the first quarter of 2025 showing a revenue drop of 48.74% and a net profit decline of 90.62% [4]. Strategic Shift - Meibang Apparel is transitioning from a casual fashion brand to an outdoor apparel brand, launching a new brand image and slogan to reflect this change [2][3]. - The company has introduced a 5.0 new retail strategy, combining traditional retail with various e-commerce models, aiming to establish 50 urban lifestyle experience centers and 10,000 community service stations [3]. Market Position and Competition - The outdoor apparel market is highly competitive, with established brands like Arc'teryx and The North Face dominating the high-end segment, while budget brands like Decathlon also pose significant competition [3][4]. - Industry experts suggest that Meibang Apparel's success in the outdoor segment may depend on acquiring niche outdoor brands and leveraging existing resources, rather than merely extending its current brand offerings [4][5]. Future Outlook - The next two to three years are critical for Meibang Apparel's transformation, as it faces challenges in establishing a foothold in the outdoor market [3][5]. - Analysts express mixed views on the company's potential for success, with some highlighting the need for unique resources and a robust strategy to navigate the competitive landscape [5].