火爆全网的"苏超"年度赛事日前落下帷幕。作为扎根民间的业余足球赛事，其影响力已远超足球本 身，并探索出撬动地方经济发展的新路径，为社会各界所津津乐道。以此为镜鉴，"苏超"的成功给其他 职业联赛带来诸多启示。 球迷花钱观赛，在一定程度上购买的是情绪价值。情绪消费，近年来已成为服务消费新热点。在当 前大背景下，基于情绪价值的消费在多个领域展现出强大韧性。相较把"梗"玩得明明白白的"苏超"，职 业赛事在运作层面不妨强化互联网思维，一方面持续打造良性联赛文化，增强球迷的认同感和忠诚度； 另一方面学习"苏超"善于出圈的运营思维，提升联赛的社会关注度。 "苏超"再好，其"作业"也不宜直接照抄。职业联赛要想实现长远健康发展，还需尊重足球产业发展 规律，切实夯实青训体系，广泛调动社会各方力量支持，提升职业联赛竞争力和影响力，进而推动足球 产业高质量发展，更好融入经济社会发展大局。(本文来源：经济日报 作者：郭存举) 从这个角度看，职业赛事也可进一步推动职业球队与地域文化深度绑定，提升其与城市文化、城市 精神的结合度，通过赛事打造独特的地域名片，完善全民参与的商业转化机制，进而推动体育消费和城 市经济发展。 善用"网络热梗"借 ...

Group 1 - The "Su Super" league has rapidly gained popularity, transforming from a grassroots event into a nationwide phenomenon, igniting public enthusiasm and engagement [1][5][6] - The league's structure is unique in the Chinese football landscape, featuring teams from 13 cities competing in a format that enhances suspense and viewer engagement [2][3] - The league encourages widespread participation by setting low ticket prices and promoting a community-driven atmosphere, with most players being amateurs from various professions [3][4] Group 2 - The league has become a cultural event, with match days turning into community celebrations, attracting large crowds and even international visitors [4][5] - The online presence of "Su Super" has exploded, with social media engagement reaching billions of views, significantly surpassing traditional professional leagues [5][11] - Economic benefits have been observed, with increased tourism and local business activity linked to the league, demonstrating a multiplier effect in the region [6][7] Group 3 - The league has sparked various commercial opportunities, including brand sponsorships and merchandise sales, showcasing its potential for economic growth [7][8] - The "meme economy" surrounding the league has created a new marketing strategy, turning local culture and humor into viral content that drives engagement [8][9] - Government support has played a crucial role in the league's success, balancing oversight with the freedom for local creativity and participation [15][16] Group 4 - The success of "Su Super" raises questions about its replicability in other regions, highlighting the importance of local governance and cultural context [15][16] - The league's decentralized structure allows for diverse participation and local branding, which may not be easily replicated in areas with different administrative dynamics [16][17] - The rise of grassroots sports like "Su Super" challenges traditional professional leagues, emphasizing community engagement and emotional connection over commercial interests [18][19] Group 5 - The league's popularity indicates a strong public interest in football, suggesting potential for grassroots leagues to serve as talent pools for professional clubs [19][20] - "Su Super" poses a competitive threat to existing professional leagues, as it attracts attention and sponsorships that might otherwise go to traditional formats [20][21] - The league's emphasis on community and enjoyment may prompt professional clubs to reassess their operational strategies and focus more on fan engagement [21][22]

Core Viewpoint - The "Su Chao" grassroots football league in Jiangsu has transformed from a local event into a cultural phenomenon, leveraging local emotions and social media to drive engagement and economic activity [4][5][6]. Group 1: Event Overview - "Su Chao" is not just a local amateur event but a case study in "meme economics," utilizing local sentiment and social mobilization to turn previously unnoticed matches into cultural events [4][5]. - The league was initiated after the dissolution of Jiangsu Suning in 2021, with the first matches attracting tens of thousands of fans, leading to the establishment of a provincial league with teams from 13 cities [6][9]. - The league's structure includes a single round-robin format followed by knockout rounds, ensuring high engagement and suspense [6]. Group 2: Community Engagement - The league promotes "universal participation + city honor," with low ticket prices (5 to 20 RMB) and free broadcasts, encouraging local involvement [7][8]. - The league features amateur players from various professions, fostering a sense of community and emotional connection among fans [7][8]. - Match days have become community events, with significant attendance and participation from both local and foreign spectators [8][9]. Group 3: Economic Impact - The league has stimulated economic activity across various sectors, including dining, tourism, and cultural products, demonstrating a multiplier effect [11][12]. - Data shows a significant increase in tourist numbers and spending during match days, with notable growth in local businesses [11][12]. - The emergence of derivative opportunities, such as brand sponsorships and merchandise sales, highlights the commercial potential of grassroots events [12]. Group 4: Cultural Dynamics - The league has sparked a cultural phenomenon with the creation of local memes and humorous content that resonate widely on social media [14][16]. - Government engagement with meme culture has amplified the league's visibility, creating a collaborative marketing environment [18][19]. - The league's success illustrates a new model for cultural and economic engagement, blending sports with local identity and community spirit [20][24]. Group 5: Replicability and Governance - The "Su Chao" model raises questions about its replicability in other regions, emphasizing the role of government in facilitating rather than controlling grassroots initiatives [24][25]. - The decentralized governance structure allows for local creativity while maintaining a cohesive league identity, which may not be easily replicated elsewhere [25][27]. - The league's success reflects a balance between government support and community-driven initiatives, suggesting a potential framework for revitalizing local sports [27][28].

Core Viewpoint - The viral "盖章挑战" (Stamp Challenge) involving Wahaha's bottle caps reflects a blend of brand trust and management concerns, highlighting the evolving interaction between brands and young consumers in the digital age [1][3][9] Group 1: Brand Interaction and Marketing - The phenomenon showcases a shift in traditional marketing, where user-generated content can drive brand visibility, as seen with Wahaha's unexpected popularity stemming from its long-standing national recognition [3][4] - The success of the "秃头大卫" (Bald David) collaboration by another brand illustrates how playful marketing can resonate with younger consumers, indicating a willingness to engage with "non-serious marketing" [3][9] Group 2: Trust and Consumer Sentiment - The incident raises concerns about trust erosion, as past controversies have shown that consumer trust can be fragile, especially when brands are perceived to be involved in misleading practices [4][8] - The humorous engagement from consumers reflects a deeper frustration with bureaucratic processes, particularly regarding internship documentation, indicating a societal sentiment that brands need to address [5][7] Group 3: Crisis Management and Brand Strategy - Effective crisis management requires empathy and proactive solutions, suggesting that Wahaha could leverage this viral moment to enhance its brand image and connect with younger audiences through creative initiatives [7][9] - The ongoing challenges faced by Wahaha under new leadership highlight the importance of maintaining brand credibility, as repeated missteps can undermine decades of trust built with consumers [8][9] Group 4: Legal and Ethical Considerations - The playful use of company seals raises legal concerns, as even humorous applications can lead to serious legal repercussions, emphasizing the need for brands to navigate the fine line between creativity and legality [7][9] - The incident serves as a reminder that while humor can alleviate stress, it should not cross ethical boundaries, reinforcing the idea that genuine workplace recognition cannot be substituted with playful antics [9]