Group 1 - The article highlights the upcoming Shanghai Cooperation Organization summit in Tianjin, which is set to be the largest in its history, taking place from August 31 to September 1 [1] - Tianjin is portrayed as a significant gateway for foreign trade and cultural exchange in northern China, showcasing its vibrant atmosphere and openness to the world [1] - The article features various cultural experiences in Tianjin, including traditional exercises like Tai Chi, local cuisine such as Jianbing Guozi, and historical artifacts like blue-and-white porcelain, emphasizing the city's rich cultural heritage [2][4] Group 2 - The culinary scene in Tianjin is described as a reflection of the city's character, combining local delicacies with an international flair, as exemplified by the popularity of Jianbing Guozi among foreign visitors [2] - The historical significance of blue-and-white porcelain is discussed, highlighting its cultural exchange through trade routes and its adaptation to foreign tastes, showcasing the impact of international influences on Chinese craftsmanship [4] - The article emphasizes the role of youth from Shanghai Cooperation Organization countries in fostering friendships and cultural understanding through initiatives like the "Tianjin Initiative," which promotes cooperation and shared values among young people [5][6]

Core Viewpoint - The rising interest in intangible cultural heritage (ICH) among young people is driving a new wave of consumption, with many willing to pay for related products and experiences, reflecting a blend of cultural appreciation and modern consumer behavior [1][2][5]. Group 1: Youth Engagement with ICH - A significant portion of young consumers, 74.89%, have purchased ICH-related products or services, indicating a strong market for these offerings [1]. - Various forms of engagement include experiencing ICH techniques (71.59%), attending performances (55.56%), and purchasing products with ICH elements (54.59%) [2]. - The emotional value and cultural depth of ICH products are key motivators for youth spending, with 77.20% citing emotional satisfaction as a reason for their purchases [5]. Group 2: Innovative Approaches to ICH - New generations of ICH representatives, like Party Feihua, are creatively adapting traditional practices, such as shadow puppetry, to modern platforms like social media and gaming [2][10]. - The integration of ICH into contemporary consumer products, such as collaborations with popular brands, is seen as a successful strategy to attract younger audiences [10]. - The use of digital technologies, including VR and AR, is anticipated to enhance consumer experiences with ICH, making it more accessible and engaging [11]. Group 3: Market Challenges and Opportunities - Despite the enthusiasm, challenges remain, such as high prices (51.30%) and a lack of understanding or interest in ICH among some consumers [8]. - There is a demand for more diverse and practical ICH products, with 70.41% of respondents wanting increased variety and usability [8]. - The potential for ICH to transition from cultural heritage to modern fashion is highlighted, emphasizing the need for innovation and creative marketing strategies [11].