在辽宁大连复州湾了解盐业发展史，在位于湖南长沙的加加食品科技工业园感受现代化酱油酿造工厂带 来的震撼，在山西清徐紫林醋文化博物馆学习千年醋文化……近年来，工业旅游吸引着越来越多的游 客，调味品作为中华饮食文化中不可或缺的一部分，有着深厚的文化底蕴和独特的魅力，越来越多的从 业企业将工业园区、工业遗迹开发为旅游景点，以工业旅游提升品牌知名度、拓展消费新场景。 场景焕新，激发企业活力 "'中国海盐之乡'复州湾久负盛名，今天在现场，我真正感受到--这里不仅产好盐，更藏着深厚的盐文 化。"在近日举办的大连海盐世界公园开园暨盐田虾捕捞季启动仪式上，游客王伟新如此感慨。 时值盛夏，复州湾百里盐田波光潋滟，游客们在丰富多样的项目中尽享欢乐：在海盐文化展区，通过实 物展陈，在一步一景中了解大连盐业从手工劳作到智慧盐田的蜕变历程；在古法制盐体验区，参与古法 制盐DIY，领略古人"天日晒盐"的智慧；在海盐科技盐博馆，从古老的盐耙、泛黄的账本一路看到现代 制盐设备，感受盐业快速发展带来的冲击与震撼；在盐疗养生区，深度体验融合科技与自然的盐浴、盐 雾吧、盐泥SPA等项目，尽享海盐滋养。 "我们以'工业+旅游'模式唤醒百年盐业新活力。 ...

然而，也要清醒地认识到，文化生态保护区的建设并不能一蹴而就，还面临着诸多挑战。比如，如何平 衡文化保护与经济发展的关系，避免过度开发对文化生态造成破坏；如何提高民众的文化保护意识，让 更多人参与到文化传承中来；如何培养更多专业的文化保护人才，为保护区建设提供智力支持；等等。 例如一些传统戏曲，如果政府每年拨款排几场戏，台下坐着的却大多是拿着"文化补贴"来凑观众人数的 老人，年轻一代根本不会唱甚至听不懂，那么这样的"保护"不过是"喊喊口号"、自欺欺人罢了。文化不 是摆在橱窗里的展品，而是由人承载、由人传承的活态遗产。如果没有人愿意学、愿意用，再好的保护 政策也是空谈。只有让年轻人愿意接触、学习并继承传统文化，才能为文化生态保护注入源源不竭的新 能量。真正的文化生态保护，应该是让文化融入日常生活，而不是放在博物馆里或变成表演道具。这些 问题都需要在实践中不断探索和解决。 国家级文化生态保护区的建设，是关乎文化传承与发展的实践。它让我们看到了文化的力量，也让我们 肩负起传承和弘扬中华优秀传统文化的重任。要珍惜这来之不易的成果，以更加坚定的决心、更加有力 的举措，守护好文化瑰宝，让它们在新时代绽放出更加绚烂的光彩。 ...

Core Viewpoint - The rising interest in intangible cultural heritage (ICH) among young people is driving a new wave of consumption, with many willing to pay for related products and experiences, reflecting a blend of cultural appreciation and modern consumer behavior [1][2][5]. Group 1: Youth Engagement with ICH - A significant portion of young consumers, 74.89%, have purchased ICH-related products or services, indicating a strong market for these offerings [1]. - Various forms of engagement include experiencing ICH techniques (71.59%), attending performances (55.56%), and purchasing products with ICH elements (54.59%) [2]. - The emotional value and cultural depth of ICH products are key motivators for youth spending, with 77.20% citing emotional satisfaction as a reason for their purchases [5]. Group 2: Innovative Approaches to ICH - New generations of ICH representatives, like Party Feihua, are creatively adapting traditional practices, such as shadow puppetry, to modern platforms like social media and gaming [2][10]. - The integration of ICH into contemporary consumer products, such as collaborations with popular brands, is seen as a successful strategy to attract younger audiences [10]. - The use of digital technologies, including VR and AR, is anticipated to enhance consumer experiences with ICH, making it more accessible and engaging [11]. Group 3: Market Challenges and Opportunities - Despite the enthusiasm, challenges remain, such as high prices (51.30%) and a lack of understanding or interest in ICH among some consumers [8]. - There is a demand for more diverse and practical ICH products, with 70.41% of respondents wanting increased variety and usability [8]. - The potential for ICH to transition from cultural heritage to modern fashion is highlighted, emphasizing the need for innovation and creative marketing strategies [11].