Core Insights - The integration of "Internet+" into agriculture has led to the emergence of "rural internet celebrities" as key players in connecting agricultural products to markets and promoting rural culture [1] - A significant training program for 1,000 "rural internet celebrities" is being launched in Guangdong to enhance their digital marketing skills and support the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative [1][2] Group 1: Training Program Overview - The training program consists of five sessions and aims to cultivate talents with skills in account management, live streaming sales, and short video creation [1] - The program is designed to empower participants with practical skills through courses led by experts from major platforms like Tencent, Pinduoduo, Douyin, and Xiaohongshu [2] - The training will focus on digital skills, industry integration, and compliance risk management to ensure a comprehensive learning experience [2][3] Group 2: Participant Demographics and Goals - The 1,000 participants include young leaders from village committees, returning entrepreneurs, inheritors of intangible cultural heritage, and heads of new agricultural business entities [4] - Participants express a strong desire to promote local products and enhance their sales channels through digital marketing techniques [3][4] - The training aims to transform traditional agricultural practices by integrating digital tools and marketing strategies [5] Group 3: Regional Initiatives and Collaborations - Local governments are actively collaborating with e-commerce platforms and logistics companies to address challenges in agricultural product sales and distribution [5] - The training is part of a broader strategy to build a dynamic talent pool that will contribute to the "Network Strong Village" initiative [5] - Efforts are being made to leverage local internet celebrities to promote agricultural and cultural tourism resources effectively [6]