Core Viewpoint - The training program for "rural internet celebrities" in Guangdong aims to cultivate a new generation of digital-savvy agricultural talents to enhance the integration of digital technology in rural economies [2][10][11]. Group 1: Training Program Overview - The training program was jointly organized by the Guangdong Provincial Internet Information Office and the Provincial Department of Agriculture and Rural Affairs, covering all 21 cities in the province with 1,000 participants [2][3]. - The program focused on developing skills in account management, live streaming sales, and short video creation, aiming to build a talent pool that understands technology, operations, and communication [3][4]. Group 2: Impact of Digital Technology - Digital technology has transformed many agricultural products in Guangdong, such as expanding the national market for Xu Wen pineapples through live streaming and reducing planting risks through pre-sale of lychees [5][6]. - The practice in Guangdong demonstrates that digital technology has evolved from a supportive tool to a core variable reshaping agricultural economics [7][8]. Group 3: Challenges and Opportunities - Despite advancements, only one in ten rural areas has a "rural internet celebrity" with digital skills, indicating a significant talent gap [8]. - The "Thousand Digital New Farmers Training" initiative addresses the talent shortage by systematically empowering individuals who are passionate about agriculture [10][11]. Group 4: Long-term Mechanisms and Policies - A long-term mechanism for nurturing and empowering digital talents has been established, supported by the "Six 100" plan and a professional evaluation system [18][19]. - Initiatives like the "Short Video Master-Apprentice Program" in Heyuan and digital new farmer training bases in Shantou reflect the growing momentum of knowledge transfer and community support [20][21]. Group 5: Future Prospects - The training program's conclusion marks the beginning of a larger narrative, with the integration of the "Hundred Thousand Project" and digital initiatives poised to break traditional agricultural constraints and foster urban-rural integration [26][27]. - The shift from "I have to learn" to "I want to learn" signifies a cultural change among new farmers in Guangdong, who are embracing digital empowerment for rural revitalization [28].

Core Insights - The integration of "Internet+" into agriculture has led to the emergence of "rural internet celebrities" as key players in connecting agricultural products to markets and promoting rural culture [1] - A significant training program for 1,000 "rural internet celebrities" is being launched in Guangdong to enhance their digital marketing skills and support the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative [1][2] Group 1: Training Program Overview - The training program consists of five sessions and aims to cultivate talents with skills in account management, live streaming sales, and short video creation [1] - The program is designed to empower participants with practical skills through courses led by experts from major platforms like Tencent, Pinduoduo, Douyin, and Xiaohongshu [2] - The training will focus on digital skills, industry integration, and compliance risk management to ensure a comprehensive learning experience [2][3] Group 2: Participant Demographics and Goals - The 1,000 participants include young leaders from village committees, returning entrepreneurs, inheritors of intangible cultural heritage, and heads of new agricultural business entities [4] - Participants express a strong desire to promote local products and enhance their sales channels through digital marketing techniques [3][4] - The training aims to transform traditional agricultural practices by integrating digital tools and marketing strategies [5] Group 3: Regional Initiatives and Collaborations - Local governments are actively collaborating with e-commerce platforms and logistics companies to address challenges in agricultural product sales and distribution [5] - The training is part of a broader strategy to build a dynamic talent pool that will contribute to the "Network Strong Village" initiative [5] - Efforts are being made to leverage local internet celebrities to promote agricultural and cultural tourism resources effectively [6]