Core Insights - The article highlights a significant shift in travel preferences towards immersive experiences driven by personal interests, moving away from traditional sightseeing [1] - The "14th Five-Year Plan" period has seen a surge in demand for cultural and tourism experiences, emphasizing the integration of tourism with agriculture, industry, and sports [1] Group 1: Industry Developments - Since the "14th Five-Year Plan," China has launched 40 national-level tourist resorts, 204 national-level leisure streets, and 345 national-level night cultural and tourism consumption clusters [2] - There are 1,597 key rural tourism villages and towns, 300 classic red tourism scenic spots, and over 1,400 provincial-level resorts and leisure streets available for exploration [2] Group 2: Policy Initiatives - The Ministry of Industry and Information Technology and other departments have issued a plan to enhance the adaptability of consumer goods supply and demand, focusing on expanding diverse interest consumption offerings [2] - The plan includes supporting the introduction of high-quality cultural and tourism products, promoting innovative IP in the animation industry, and encouraging cultural trade activities [2] - There is an emphasis on revitalizing cultural and tourism consumption scenes, with a focus on integrating non-heritage products into retail environments to unlock their consumption potential [3] Group 3: Consumer Engagement - The initiative aims to cater to both domestic and inbound tourists, promoting activities that encourage rural tourism while providing market opportunities for rural products [3]

Core Insights - The government is enhancing the adaptability of supply and demand in consumer goods to promote consumption through new products, refreshed scenarios, and innovative activities [2] Group 1: Supply and Demand Adaptability - There is a strong demand for domestic products, cultural creations, and intangible cultural heritage products, leading to the emergence of popular products that meet consumer needs while enhancing cultural identity and spiritual satisfaction [2] - Structural mismatches in supply and demand still exist, with some products experiencing oversupply while high-quality supply remains insufficient [2] - The transition from old to new driving forces is ongoing, with a lack of innovative applications and supply for new products that cater to residents' quality and personalized needs [2] Group 2: Support for Quality Cultural and Tourism Products - The government is supporting the launch of quality cultural tourism products, including awards for animation to encourage innovation in the industry and the development of quality intellectual properties [3] - Initiatives include expanding the pilot scope for cultural and creative product development and promoting high-quality products through exhibitions and trade activities [3] Group 3: Revitalizing Cultural and Tourism Consumption Scenarios - Guidelines for the construction of intangible cultural heritage workshops are being developed to enhance quality and efficiency, promoting a range of related products and services [4] - Seasonal activities such as "Non-Heritage Goodies, National Trend Renewal" are being organized to promote non-heritage products in various sales channels, including supermarkets and duty-free shops [4] Group 4: Innovative Cultural and Tourism Consumption Activities - Nationwide cultural and tourism consumption promotion activities are being held, focusing on seasonal products and services that enhance the consumer experience [6] - Initiatives like "Travel with Performances" and "Travel with Events" are designed to meet diverse consumer needs while promoting rural products [6] - The government is also implementing measures to attract more international tourists through tax refund policies and promoting immediate refunds for purchases [6]