居民消费如何成为中国经济最厚实的底气？ 增强供需适配性，将积极财政政策转向"投资于人"，释放的不仅是消费的潜力，更是经济社会的活力。 最近的国务院常务会议再次聚焦消费，明确增强供需适配性是进一步释放消费潜力、畅通经济循环的有 效举措，要以消费升级引领产业升级，以优质供给更好满足多元需求，实现供需更高水平动态平衡。 当前科技变革正加速经济社会变迁，提高细分市场的精准匹配效率，消费者个性化需求与随需而变的生 产供给体系，正在变得越发默契，消费新场景、新业态正在形成，精准匹配成为国内消费挖潜增效的关 键突破口。 近年来决策系统频繁聚焦消费，出台了大量刺激政策，形成了一个相对系统的消费促进战略，尤其是在 财政金融领域，致力于营造消费友好型的财政货币政策，极大降低了供需匹配的成本和难度。 最近财政部部长蓝佛安就"十五五"期间如何发挥积极财政政策作用等问题明确指出，要既着眼释放当期 消费潜力，统筹用好财政补贴、贷款贴息等政策工具，扩大商品和服务消费，培育壮大新的消费增长 点，打造消费新场景；又着眼增强长期消费能力，积极发挥税收、社会保障、转移支付等调节作用，加 大"投资于人"的力度，多渠道增加居民收入，将惠民生与促消费更 ...

南方财经记者郑玮、魏彤 广州报道 广州酒家上线"食在广州 燃动十五运会"粤味套餐；陶陶居推出冠军大虾饺、全运篮球包、三味金牌酥三款特色广式点心，十五 运会举办期间凭相关证件到店消费可享8.8折优惠；点都德研发腊么香芋泥饺、厚芋泥绵绵堡两款寓意"紫定能赢"的芋泥主题点 心，12月31日前凭十五运会门票堂食消费可享点心9折优惠...... 近日，来到广东的食客迎来了一场盛大的餐饮消费"折扣季"。 11月9日，第十五届全国运动会（简称：十五运会）在粤港澳大湾区开幕。面对国家级体育赛事带来的盛大流量，南方财经记者 注意到，广东多地餐饮商家均推出了十五运会特别"菜单"，并密集上线了一系列优惠折扣，意在借力"票根经济"模式，将十五 运会的庞大流量转化为餐饮消费增量。 广东一直是餐饮消费大省，2024年全省餐饮收入5904.9亿元，居全国首位。但2025年以来，广东餐饮收入增长相对承压，前三季 度增速低于社会消费品零售总额增速。对此，艾媒咨询CEO兼首席分析师张毅表示，现阶段餐饮业增长承压，主要受行业内部 供需匹配错位及外部竞争分流等因素综合影响，下一步关键在于顺应新消费需求，推动餐饮业态创新升级。 11月14日，国务院常 ...

Economic Overview - The slowdown in external demand, weakened domestic momentum, and high base effects from the previous year have led to fluctuations in major economic indicators since the fourth quarter, necessitating an increase in macroeconomic policy support [1] - In October, the industrial added value above designated size grew by 4.9% year-on-year, a decrease of 1.6 percentage points from September; retail sales of consumer goods increased by 2.9%, slightly down by 0.1 percentage points from September; fixed asset investment (excluding rural households) totaled 408.914 billion yuan, down 1.7% year-on-year [1] Policy Measures - The State Council, led by Premier Li Qiang, held a meeting to discuss the implementation of "two major" constructions, focusing on enhancing the adaptability of supply and demand in consumer goods and promoting consumption policies [1][6] - The meeting emphasized the need to rationally arrange project construction and fund disbursement, strengthen project and fund matching, and encourage more private capital participation [1][6] Consumption Trends - Despite a decline in industrial, consumption, and investment data in October, there are structural highlights, particularly in service consumption, which has become an important growth point [3] - From January to October, retail sales of consumer goods increased by 4.3%, with service retail sales growing by 5.3% [3] Investment Insights - Fixed asset investment (excluding rural households) saw a year-on-year decline of 1.7%, with private fixed asset investment down by 4.5% [4] - The slowdown in investment growth is attributed to various factors, including a complex external environment, fierce domestic market competition, and weak corporate profitability [4][5] - Investment in infrastructure, manufacturing, and real estate has decelerated significantly, leading to a rare cumulative year-on-year negative value for two consecutive months [4][7] Emerging Consumption - Digital and green consumption are expanding, significantly contributing to consumption growth, with online retail sales increasing by 9.6% year-on-year [4] - The ongoing upgrade in consumption structure is creating new opportunities in sectors like cultural tourism and healthcare, alongside the rapid development of the silver economy and first-time economy [4] "Two Major" Construction - The "two major" construction initiative is positioned as a key driver for effective investment and the cultivation of new productive forces, with a planned investment of 800 billion yuan for 1,459 projects by 2025 [6][7] - This initiative aims to enhance strategic and safety capabilities in key areas, including ecological restoration and major infrastructure projects [6][7] Supply and Demand Adaptability - Enhancing supply and demand adaptability is crucial for releasing consumption potential and facilitating economic circulation [8] - The focus is shifting from merely stimulating consumption to achieving a dynamic balance and positive interaction between supply and demand [8][9]

11月14日，国务院总理李强主持召开国务院常务会议，部署增强消费品供需适配性进一步促进消费政策 措施。会议指出，增强供需适配性是进一步释放消费潜力、畅通经济循环的有效举措。要以消费升级引 领产业升级，以优质供给更好满足多元需求，实现供需更高水平动态平衡。要加快新技术新模式创新应 用，强化人工智能融合赋能，聚焦重点行业、重点领域开发新产品和增值服务，持续拓展新的消费增 量。要积极支持企业扩大特色、高品质消费品供给，加快安全、性能、绿色等标准更新升级，完善认证 体系。要围绕细分市场精准匹配不同人群需求，发展一批柔性制造工厂，推动生产高效响应消费者个性 化需要。要培育消费新场景、新业态，丰富消费金融产品和服务，营造良好消费环境。 ...

事关"两重"建设与促消费。 合理安排"两重"项目建设与资金拨付节奏 会议研究深入实施"两重"建设有关工作。会议指出，要优化项目审核，更加注重创新要素投入、无形资产投资，促进新质生产力发展。要健全项目协调推 进机制，严格工程质量和安全管理，同步做好资产管理、后续运维等工作。要合理安排项目建设与资金拨付节奏，强化项目和资金匹配，积极撬动超长期 贷款、政策性金融等资金，引导更多民间资本参与，放大"两重"建设效应。 "两重"建设不仅直接拉动有效投资,促进经济增长,更为国家长远发展和安全奠定更为坚实的基础。今年以来，各地统筹"硬投资""软建设"，更大力度支 持"两重"建设。 对于如何加力实施"两重"建设，国家发展改革委党组今年7月在署名文章中指出，统筹"硬投资"与"软建设"，高标准抓好组织实施，同时完善投入机制， 提高投入效率，确保"两重"建设各项任务干一件、成一件。统筹用好各类政府投资工具。优化中央预算内投资投向领域，抓紧下达中央预算内投资计划， 落实好地方政府专项债券投向领域"负面清单"和用作项目资本金范围"正面清单"管理，积极稳妥开展项目"自审自发"试点。设立新型政策性金融工具，进 一步解决项目建设资本金和配套资 ...

事关"两重"建设与促消费。 会议指出，增强供需适配性是进一步释放消费潜力、畅通经济循环的有效举措。要以消费升级引领产业升级， 以优质供给更好满足多元需求，实现供需更高水平动态平衡。 合理安排"两重"项目建设与资金拨付节奏 会议研究深入实施"两重"建设有关工作。会议指出，要优化项目审核，更加注重创新要素投入、无形资产投 资，促进新质生产力发展。要健全项目协调推进机制，严格工程质量和安全管理，同步做好资产管理、后续运 维等工作。要合理安排项目建设与资金拨付节奏，强化项目和资金匹配，积极撬动超长期贷款、政策性金融等 资金，引导更多民间资本参与，放大"两重"建设效应。 "两重"建设不仅直接拉动有效投资,促进经济增长,更为国家长远发展和安全奠定更为坚实的基础。今年以来， 各地统筹"硬投资""软建设"，更大力度支持"两重"建设。 11月14日，国务院总理李强主持召开国务院常务会议，研究深入实施"两重"建设有关工作；部署增强消费品供 需适配性进一步促进消费政策措施；听取贯彻落实全国教育大会精神加快建设教育强国情况的汇报；讨论《中 华人民共和国商标法（修订草案）》，审议通过《殡葬管理条例（修订草案）》。 会议指出，要把"两重 ...

Group 1 - The core viewpoint emphasizes the transformation of consumer behavior from quantity to quality, highlighting the need for supply-side adjustments to meet evolving consumer demands [1][2] - The article discusses the structural contradictions in supply and demand, noting an oversupply of low-end products and a shortage of high-quality offerings, which restricts the release of consumer potential [1][2] - It stresses the importance of enhancing the adaptability between supply and demand to drive high-quality development, suggesting that optimizing supply and expanding effective demand should be combined [1][2] Group 2 - The concept of adaptability is defined as the alignment between supply and demand, requiring proactive engagement from producers to seize new opportunities presented by changing consumer trends [2] - The article highlights the role of government in facilitating the dynamic adjustment process between supply and demand, advocating for consistent and flexible macro policies to address specific challenges in the market [2] - It provides examples of policies aimed at supporting product upgrades and encouraging consumer spending, which are designed to stimulate market potential and promote a shift towards greener, smarter, and higher-quality consumption [3]