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Core Viewpoint - The article discusses a promotional event by Zunyi Moutai Airport, allowing passengers to participate in a lottery for purchasing Moutai liquor at a fixed price during specific travel dates in 2025 [1][4]. Group 1: Event Details - The lottery for purchasing Moutai liquor will take place from May 30 to June 30, 2025, for passengers who fly specific routes [1][6]. - Passengers must actually fly the designated routes and submit a reservation application to participate, with a 100% chance of winning the lottery [4][5]. - The price for the Moutai liquor is set at 1499 yuan per bottle, which includes a cup [4]. Group 2: Participation Requirements - Only passengers aged 18 and above can participate, in compliance with national laws prohibiting alcohol sales to minors [4]. - Reservations must be submitted by 23:30 the day before the flight, and winners must complete payment by 20:00 on the day of the lottery [5]. Group 3: Marketing Strategy - Moutai is shifting its marketing strategy under the guidance of the Guizhou provincial government, focusing on transforming from selling liquor to promoting a lifestyle [7]. - The company aims to increase its presence in significant consumer events and international markets, positioning Moutai as a key player in high-quality living [7].

Group 1 - Moutai Airport is launching a purchase qualification activity for its products, with a 100% winning rate for participants who fly on designated routes between May 30 and June 30, 2025 [1] - The price for the selected Moutai product is set at 1499 yuan per bottle, which may enhance consumer interest and purchasing willingness, positively impacting the Moutai brand image and market promotion [1] - This initiative could lead to increased market activity in the related liquor sector [1] Group 2 - A national standard drafting meeting for the "White Liquor Quality Code" was held, aimed at standardizing the liquor industry and improving product quality and consumer trust [2] - The meeting discussed various aspects including terminology, quality grading, general requirements, testing methods, inspection rules, and packaging [2] - The establishment of these standards may benefit leading companies like Guizhou Moutai and promote healthy development in the liquor sector, potentially boosting investor confidence in the consumer goods industry [2] Group 3 - Diageo is considering selling its remaining African beer business, including East African Breweries Limited, as part of its shift towards a "light asset" strategy [3] - This move aims to streamline operations, reduce the impact of economic fluctuations, and address concerns over declining alcohol demand [3] - The strategy follows previous divestments in Africa and may support Diageo's stock price while influencing asset allocation in the global beverage sector [3]

Core Viewpoint - Zunyi Moutai Airport is launching a promotional event allowing passengers to enter a lottery for the opportunity to purchase Moutai liquor at a price of 1499 yuan per bottle during specific travel dates in 2025 [2][5]. Group 1: Event Details - The lottery for purchasing Moutai liquor will take place from May 30 to June 30, 2025, for passengers who actually fly on designated routes [2][5]. - The lottery has a 100% winning rate for eligible participants, who must submit a reservation application after flying [5][6]. - Only travelers aged 18 and above can participate in the event, in compliance with national laws prohibiting alcohol sales to minors [5]. Group 2: Reservation Process - Reservations can be made through the "Moutai Airport APP" or the official WeChat account of Zunyi Moutai Airport, with a deadline for submission set for 23:30 the day before the flight [5][6]. - Successful participants must complete payment for the liquor and associated shipping fees by 20:00 on the day they win the lottery, or they will forfeit their purchase rights [6]. Group 3: Specific Flight Routes - The event includes specific flight routes: from May 30 to May 31, eligible flights are 8L9624 (Moutai to Xishuangbanna), GS7602 (Moutai to Xi'an), and MU5463 (Moutai to Kunming) [7]. - From June 5 to June 30, additional routes will be included, such as flights to Shenzhen, Xiamen, and Lhasa, among others [7]. Group 4: Company Strategy - At the 2024 annual shareholders' meeting, Moutai's chairman emphasized a shift in marketing strategy towards lifestyle branding, aiming to enhance the presence of Moutai in significant consumer moments and international markets [7].