Workflow
饿了么商家入驻AI助手
icon
Search documents
本地生活集体押注的 AI,现在可能还有点鸡肋
3 6 Ke· 2025-07-02 12:24
Core Viewpoint - The local life service industry is increasingly integrating AI technologies across various operational aspects, with major players like Meituan, Ele.me, Douyin, and Kuaishou launching AI tools to enhance efficiency and user experience [2][19]. Group 1: AI Integration in Local Life Services - Meituan has introduced its first AI digital employee for retail merchants, providing services such as operational support and intelligent scheduling, with annual AI investments exceeding 10 billion yuan [2][6]. - Ele.me launched the AI assistant "Xiao E" for delivery riders, offering comprehensive support and services, marking a significant step in AI application within the delivery sector [2][7]. - Douyin Life Services has released an AI product named "Tan Fan," which recommends local dining options using AI technology [2][19]. Group 2: AI Applications Across Different Platforms - Various platforms have developed specific AI tools for consumers and merchants, such as Meituan's "Kangaroo Advisor" for business insights and Douyin's "Douyin Laike" for smart marketing [5][6]. - Kuaishou's AI tools include "Digital Employee" for customer service and "Nüwa Digital Person" for live streaming operations, showcasing a diverse range of applications [5][6]. - Ele.me's "Holographic Shield" system enhances compliance governance by identifying "ghost restaurants" through image recognition technology, significantly improving operational efficiency [10]. Group 3: User Experience and Feedback - Despite the advancements, users have expressed concerns about the effectiveness of AI tools, citing issues with AI's understanding of localized and emotional nuances, leading to dissatisfaction with generated content [12][13]. - Feedback from merchants indicates that AI tools often lack the professional quality and flexibility of specialized tools, resulting in a preference for external solutions [16]. - Delivery riders have reported that AI assistants can complicate workflows rather than streamline them, with some opting to disable these features due to inefficiencies [17][18]. Group 4: Future Outlook - The ongoing AI competition in the local life sector highlights the need for these technologies to evolve from being merely present to being genuinely useful and user-friendly [19]. - The industry must address the current "chicken rib" dilemma, where AI capabilities do not meet the expectations of users and businesses, to unlock the full potential of AI in enhancing efficiency and user experience [19].
本地生活的“铁王座”,大厂抢疯了
投中网· 2025-04-25 06:45
以下文章来源于听筒Tech ,作者听筒Tech工作室 听筒Tech . 听见时代的声响 将投中网设为"星标⭐",第一时间收获最新推送 熟悉的"火药味"又回来了。 作者丨 陈柯 编辑丨 饶言 来源丨 听筒Tech 本地生活 的 战场 ,在沉寂多年后,再度硝烟四起 。 最激烈的对抗,市场都知道。自年初以来,京东和美团的对决,火药味颇浓。尤其是 近日,京东 和美团,更是直接隔空喊话,将战火引向新的高度。 毫无疑问,今年互联网公司的高喊高打,都揭示了这样一个道理:在互联网行业增长放缓的当下,本地生活成为巨头们争夺的一块高增长战场。 毕竟, 这个 坐拥超3.5万亿 元 的市场,每年线上渗透率保持两位数的增长,于整个电商 行业 及平台玩家而言,都极具诱惑力。 这导致,本地生活的战场正在上演这样的叙事 : 美团长期占据霸主地位,坐于"铁王座"之中;京东在今年直接进击,试图"复辟" ; 饿了么按照既定 路线行进 ; 抖快 (抖音和快手) 也保持强势的争伐姿态, 各占一隅 ;甚至,还有诸如滴滴等,奇袭侧翼、伺机而动。 在 这场权力的游戏 中 , 谁都想抢到那个"铁王座",战 火 日渐升级 。 在战场中, 霸主的地位并非坚不可摧 ...