举一个例子：近期在西九文化区举办的大型古埃及文明展，除了展览本身，那只法老猫，以至周边的文 创IP(知识产权)产品，亦同样"爆红"。这些产品之所以热卖，相信除了它们设计可爱、讨人喜欢之外， 亦因为它们将展览内容和文明故事与产品紧扣，与消费者建立了情感共鸣。 陈茂波又指，香港应把握国家扩大内需、消费升级的机遇。随着中等收入群体迅速增长，内地对高品质 产品和服务的需求将大幅增加，巨大消费潜力正逐步被释放。中国正大力提振消费，成为消费大国，会 进一步扩大进口，鼓励全球更多优质商品进入中国市场。 在这个过程中，香港必须拥抱新的机遇。随着内地超大规模市场进一步开放，可以预见会有更多海内外 的企业会更有兴趣进入内地市场。香港对内地市场的熟悉度、进入的便捷度，以至是CEPA(《内地与香 港关于建立更紧密经贸关系的安排》)下的优惠待遇，拥有独特优势。对于香港的品牌而言，与全球的 优质产品和品牌联乘合作、不断创新，相信能够开创新的增长路径。 此外，他还表示，消费者已逐渐从"功能需求"到"价值追求"的转变。如今的消费者不仅追求产品的功 能，更重视体验、情感连结与文化内涵。过去一两年，文创IP，不论是动漫或游戏，通过对文化和生活 ...

Economic Growth - Hong Kong's economy showed growth momentum, with a year-on-year increase of 3.1% in Q2, marking the tenth consecutive quarter of positive growth [1][3] - The retail sales value recorded a slight year-on-year increase of 0.3% in May and June, indicating stabilization in the retail and dining sectors [1][3] Real Estate Market - Residential property prices remained stable, with rental performance being resilient; the average monthly transaction volume in Q2 increased to approximately 5,600 transactions, a quarter-on-quarter rise of about 37% [4] - The number of negative equity cases decreased by 7% to over 37,000 due to the stabilization of property prices [4] Business Environment - The Hong Kong government released a report highlighting the city's open, safe, stable, efficient, and international business environment, which received broad recognition from the business community [3] - The report serves as a reference for foreign enterprises and investors to understand Hong Kong's unique advantages amid complex geopolitical situations [3] Local Consumption and Employment - The stable residential property market and robust financial market, along with steady economic growth and real income increases for workers, are expected to support local consumption [2][4] - Continued support for affected groups, including enhanced employment assistance and retraining services, is necessary during the economic transition [2] Events and Tourism - Major events, such as the recent football matches at Kai Tak Sports Park, attracted nearly 100,000 spectators, enhancing the local atmosphere and tourism [5] - The government is actively promoting various events to attract more visitors, aiming to convert the influx of people into economic benefits [6][7] E-commerce and Local Products - The Hong Kong Trade Development Council launched the "Hong Kong Goodies Festival" on popular e-commerce platforms to promote local products, featuring 260 popular brands and over 500 items [6] - Training activities are being organized to enhance local businesses' knowledge in cross-border e-commerce operations and marketing [6]