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国庆中秋,各地文旅消费花样“上新”
Guo Ji Jin Rong Bao· 2025-10-09 12:26
Core Insights - The National Day and Mid-Autumn Festival holiday saw a significant increase in both long-distance and nearby travel, with a trend towards deeper experiences in tourism [1] - Shanghai's diverse festival activities contributed to a vibrant holiday consumption environment, with a notable increase in tourist numbers and spending [2][4] - The overall tourism market in the Yangtze River Delta region experienced substantial growth, with a focus on innovative travel experiences and increased spending [7][8] Group 1: Shanghai Tourism Performance - During the holiday, Shanghai welcomed 25.485 million visitors, a year-on-year increase of 19.74% [2] - The average hotel occupancy rate in Shanghai reached 63.70%, up by 3.9 percentage points compared to the previous year [2] - Total online and offline consumption in Shanghai during the holiday period amounted to 79.6 billion yuan, reflecting a 3.0% year-on-year growth [2] Group 2: Consumer Spending Trends - Key commercial districts in Shanghai reported a sales increase of 10.2% during the holiday, with specific areas like Nanjing East Road seeing growth rates of 23.2% [4] - The number of tax refund claims from foreign visitors increased sixfold, with sales amounting to a 7.2% year-on-year rise [4] - The food and beverage sector in Shanghai experienced a 7.5% increase in sales during the holiday [2] Group 3: Regional Tourism Developments - Jiangsu province received 60.7515 million domestic tourists, with total spending reaching 64.493 billion yuan, marking increases of 24.48% and 23.73% respectively [7] - In Zhejiang, Hangzhou's tourist attractions welcomed 22.6416 million visitors, a 10.5% increase year-on-year [7] - Anhui province reported a 5.4% increase in tourist numbers and a 5.2% rise in spending, achieving record highs in both metrics [8] Group 4: Emerging Travel Trends - The trend of "Beng County Travel" and reverse tourism is gaining traction, leading to increased bookings for high-quality hotels in non-first-tier cities [8][9] - The rise of deep travel experiences is evident, with a significant increase in users booking multiple cities and extended stays [9] - The tourism market is shifting towards more diverse and experiential offerings, driven by younger demographics and technological advancements [10]
广博股份:公司持续加大对东南亚国家的市场推广力度
Zheng Quan Ri Bao Wang· 2025-09-23 11:43
证券日报网讯广博股份(002103)9月23日发布公告,在公司回答调研者提问时表示,东南亚国家随着 经济水平的稳步提升,当地民众物质生活日益富足,正处在精神消费时代即将开启的关键节点,对文创 IP产品的需求潜力巨大。中国潮玩企业凭借优质IP、卓越产品与成熟供应链,在出海赛道上展现出广阔 前景。以此为契机,公司持续加大对东南亚国家的市场推广力度,积极推动文创IP产品出海。目前公司 已取得SANRIO(三丽鸥)、Hatsune Miku(初音未来)等知名IP海外授权。 ...
交易额破亿元,2025第三届长三角(南京)旅游装备博览会圆满落幕
Core Points - The 2025 Third Yangtze River Delta (Nanjing) Tourism Equipment Expo and the 38th Nanjing RV Camping Expo successfully concluded, covering an area of over 30,000 square meters and attracting approximately 35,000 visitors from across the country [1] - A total of around 150 RVs were sold during the event, with significant intention orders received by manufacturers, leading to an estimated total revenue exceeding 100 million yuan across all categories [1] - The expo was guided by the Jiangsu Provincial Tourism Association and co-hosted by several organizations, focusing on the theme of "Equipment Upgrade, Free Travel" [1] Industry Insights - The event showcased a wide range of products including RVs, pickups, RV accessories, scenic area equipment, and tourism gear, providing a comprehensive platform for consumers to upgrade their travel equipment [1] - The expo also promoted various tourism products and scenic spots in Nanjing and the Yangtze River Delta, enhancing consumer experience and offering a one-stop shopping experience for popular cultural and creative products [1] - The event featured participation from numerous well-known brands in the RV industry, indicating strong industry support and collaboration [10][11] Event Highlights - The expo included a camping market and RV camping activities, attracting nearly a hundred groups of RV enthusiasts, which contributed to a full display of camping scenarios and products [35] - The event received strong support from government and association leaders, highlighting its significance in promoting tourism and RV culture in the region [33]
跨境游“五一”双向火热 “友好型商圈”受外国游客青睐
Zhong Guo Xin Wen Wang· 2025-05-06 15:16
Group 1 - The "May Day" holiday saw a significant increase in domestic travel, with 314 million trips taken, representing a 6.4% year-on-year growth, and total spending reaching 180.27 billion yuan, up 8.0% from last year [1] - Inbound tourism is recovering, with major source countries including Myanmar, South Korea, Malaysia, Australia, the UK, Thailand, the Philippines, Russia, Vietnam, Japan, accounting for 57.4% of foreign visitors [1] - The optimization of visa-free and tax refund policies has led to a doubling of spending and transaction numbers by inbound tourists using their home wallets during the holiday [1] Group 2 - The trend of "Hong Kong residents going north" and "cross-border consumption" has led to an increase in demand for daily services such as self-paid medical care and fuel purchases in the Greater Bay Area [2] - Popular outbound travel destinations during the "May Day" holiday included Japan, South Korea, Singapore, Vietnam, Malaysia, Thailand, Indonesia, Australia, Cambodia, and Russia [2] - Hotel prices in popular nearby travel destinations decreased during the holiday, enhancing the cost-effectiveness of short-haul outbound travel [2]