Core Viewpoint - The company Tasting is facing significant consumer backlash due to food safety issues, including reports of finding raw meat and foreign objects in their burgers, leading to health concerns and a surge in complaints [1][7][5]. Group 1: Food Safety Concerns - Tasting has accumulated over 4,300 complaints on the Black Cat Complaints platform, with many consumers reporting finding raw meat, hair, and insects in their food [1][7]. - A specific incident involved a consumer who experienced acute gastroenteritis after consuming a burger containing raw meat, leading to hospitalization [3][5]. - Tasting has previously faced penalties for food safety violations, including a fine of 20,000 yuan for having foreign objects in food [7]. Group 2: Store Opening and Closing Data - In the past 90 days, Tasting reportedly opened 968 new stores but also closed 907, raising concerns about its operational stability [1][12]. - Tasting disputed the closure data, claiming that as of November 2025, it has 11,124 operational stores, with only 67 closures in the same period [12][10]. Group 3: Market Competition and Expansion - Tasting is preparing for a potential IPO, with significant changes in its ownership structure and capital increase, indicating a strategic move towards public listing [15]. - The company is facing intensified competition from major fast-food chains like KFC and McDonald's, which are expanding into lower-tier cities and introducing low-priced products to counter Tasting's market position [16][14]. - Tasting's low-price strategy is under threat as competitors launch similar pricing initiatives, potentially eroding its competitive edge [16].

Core Viewpoint - The article highlights significant food safety issues faced by Tasiting, a fast-food chain, including numerous consumer complaints about finding foreign objects in their products, which has led to a public outcry and potential damage to the brand's reputation [2][7]. Group 1: Food Safety Concerns - Tasiting has received over 4,300 complaints on the Black Cat Complaints platform, with many reports of finding raw meat, hair, and insects in their hamburgers, raising serious concerns about food hygiene [2][7]. - A specific case involved a consumer who found raw meat in a Tasiting hamburger, resulting in acute gastroenteritis and a hospital visit, highlighting the potential health risks associated with the brand's products [4][6]. Group 2: Store Opening and Closing Data - In the past 90 days, Tasiting reportedly opened 968 new stores but also closed 907, indicating a turbulent expansion phase [11]. - Tasiting has disputed these figures, claiming that as of November 2025, they have 11,124 operational stores, with only 67 closures in 2025, suggesting a more stable growth than reported [11][14]. Group 3: Market Competition and Challenges - Tasiting is facing intensified competition as major fast-food chains like KFC and McDonald's are expanding into lower-tier cities and launching low-priced products, eroding Tasiting's competitive pricing advantage [15][16]. - The company is reportedly preparing for an IPO, with significant changes in ownership structure, which may be aimed at supporting its long-term strategic development [14]. Group 4: Brand Reputation and Future Outlook - The ongoing food safety issues and the recent store closures could jeopardize Tasiting's reputation and its plans for a successful IPO, as consumer trust is critical in the fast-food industry [16].

Core Viewpoint - Consumers express strong dissatisfaction with Tasting's food safety after reports of finding foreign objects in their burgers, leading to health issues and a significant number of complaints [2][7][21] Group 1: Food Safety Concerns - Over 4,300 complaints have been filed against Tasting, with reports of finding raw meat, hair, and insects in their products, raising serious concerns about food hygiene [2][7][21] - A specific incident involved a consumer who experienced acute gastroenteritis after consuming a burger containing raw meat, highlighting the potential health risks associated with Tasting's food [3][5][19] - Tasting has faced penalties for food safety violations, including a fine of 20,000 yuan for having foreign objects in food, indicating ongoing issues with quality control [7][21] Group 2: Store Expansion and Closure - Tasting has opened 968 new stores in the past 90 days but also closed 907, leading to confusion about its actual growth [11][25] - The company claims to have 11,124 operational stores as of November 2025, disputing reports of significant closures [11][25] - Tasting's rapid expansion strategy has been facilitated by a franchise model, with a current presence in over 300 cities across China [22][24] Group 3: Market Competition and Challenges - Tasting is preparing for a potential IPO while facing increased competition from major fast-food chains like KFC and McDonald's, which are expanding into lower-tier cities [13][28] - Competitors are launching low-priced products to counter Tasting's market position, threatening its competitive edge [14][28] - The company's low-cost strategy, which has been a key selling point, is under pressure as larger brands intensify their market presence [14][28]

Core Viewpoint - The article discusses the rapid expansion and challenges faced by the Chinese fast-food brand Tasting, emphasizing that while achieving a large number of stores is impressive, maintaining high-quality individual outlets is crucial for long-term success [1]. Group 1: Expansion and Store Count - Tasting has rapidly expanded to 10,289 stores as of November 18, 2023, up from around 500 in 2020, marking an increase of over 2,000 stores annually [2][3]. - Despite the impressive store count, Tasting is experiencing a significant "high open, high close" phenomenon, with 1,016 new openings and 810 closures in the last 90 days [2][3]. Group 2: Pricing and Market Position - Tasting's initial success was attributed to its competitive pricing and unique positioning as a "Chinese hamburger" brand, but these advantages are now being challenged [4][11]. - Consumer complaints about price increases have surged, with examples showing significant price hikes for menu items from 2023 to 2025 [5][7][9]. Group 3: Competitive Landscape - Tasting faces increasing competition from both international brands like KFC and McDonald's, which are enhancing their value offerings and targeting the same price-sensitive consumer base [10][11]. - New local brands are emerging, intensifying competition in the "Chinese hamburger" segment, with some offering lower prices and better value propositions [15][16]. Group 4: Quality Control Issues - Rapid expansion has led to significant quality control issues, including reports of using expired ingredients and poor hygiene practices in stores [18][19]. - Consumer complaints about undercooked meat have been prevalent, indicating serious food safety concerns that could damage the brand's reputation [20][23]. Group 5: Brand Identity Challenges - Tasting is struggling with brand dilution as numerous similar-sounding brands have emerged, which could confuse consumers and weaken Tasting's market position [17].